Measure the emotional impact of advertising campaigns through facial recognition technology. This software gives insight into the target audience’s levels of emotional activation and engagement, helping gauge its strengths and weaknesses.
Use facial recognition technology in real-time focus groups to measure participant moods, emotional activation, and the overall impact of different topics through an emotional profile to better understand the impacts of group discussions.
Gauge the emotional and unconscious responses of consumers to a particular product to predict the success of a new release or introduce improvements to existing products.
Discover the emotional impact of a brand, packaging design, or advertising message, using eye-tracking technology to measure areas of focus and associated emotions with brand elements.
We measure the 6 basic emotions: happiness, surprise, anger, disgust, fear, sadness and the absence of any emotion which is neutrality.
We measure 4 emotional metrics which are: satisfaction, activation, engagement and experience.
Know where the user is paying attention and examine the heatmap.
9 types of customizable questions for surveys: basic text, numeric, selector, date, opinion scale, yes/no, image selector, rating and multiple selector.
They are a stable emotional attitude, lasting and prolonged over time. There are 8 main moods: exuberant, dependent, relaxed, docile, hostile, anxious, disdainful and bored.
“We use Eyes4Research when we need quick answers to complicated questions. Eyes4research's personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the resultss.
After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our busines history.
We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and have found their data to be reliable.
Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.
The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.
VP/JP Morgan Chase