January 23, 2023
Eyes4Research
The retail industry has been in flux for quite some time, with variables like e-commerce, social media, and the fallout of the pandemic continuing to shape how consumers want to shop. Taking notice of trends that are affecting the market can help brands stay ahead of the curve and know when to pivot or embrace… Continue reading 8 Trends That Will Shape the Retail Industry in 2023
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January 23, 2023
Eyes4Research
As technology continues to evolve and improve, how we live our lives is also constantlychanging. And because we live in a consumer orientated society, new technologies areassuming a greater role in how we buy and consume goods and services, creating anew paradigm in the process. In the “old days,” long before the internet andsmartphones, the… Continue reading Micro-Moments and Branding
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January 18, 2023
Eyes4Research
User-generated content is nothing new. Letters to the editor qualify as user-generated content, as does fan fiction and even the Oxford English Dictionary, which was initially compiled from slips of paper. The bottom line is that we have always loved to put our two cents in on our favorite platforms. YouTube, blogs, and social media… Continue reading 5 Ways Your Brand Can Benefit From User-Generated Content
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January 17, 2023
Eyes4Research
With the costs of college tuition on the rise, there is a growing list of other necessities that college students need to keep up with their studies and keep themselves ready for the rigors of university life. So what are college students spending their money on, and how much do they spend? There are currently… Continue reading The Spending Power of College Students
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January 16, 2023
Eyes4Research
A 2015 study by Microsoft Corporation found that humans have an average attention span of about 8 seconds– one second shorter than the amount of time it takes a goldfish to keep its focus on something. That was back in 2015, so it is probably not out of the question to assume that at least… Continue reading 3 Ways Advertising Can Quickly Capture an Audience
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January 13, 2023
Eyes4Research
In our newest study, The World of Gaming, Eyes4Research surveyed 1,034 gamers to gather insights into who gamers are and to learn more about the larger gaming community. Contrary to what people usually think of when they imagine who the typical gamer is, our study found that gamers are a more diverse and dynamic group.… Continue reading New Research: Gamers and the Gaming Community
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January 11, 2023
Eyes4Research
Among the many revolutionary changes in consumer culture over the last several years, one that’s often overlooked is how people pay for their goods and receive them. As the technology revolution has changed how we work and live, it’s also changed how we pay for goods and services, with many people welcoming this change. The… Continue reading The Future of Contactless Payment and Curbside Pickup
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January 6, 2023
Eyes4Research
Diversity, Equality, and Inclusion, (DE&I) is one of the top priorities for companies today. DE&I initiatives focus on policies, practices, and cultures that promote equal opportunities for employees regardless of race, gender, sexual orientation, and other factors. Many job seekers have begun inquiring about a company’s DE&I efforts as part of their job search process.… Continue reading 3 Ways Enterprises Can Use Market Research to Boost DE&I
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December 20, 2022
Eyes4Research
Research practitioners have a lot on their hands when it comes to designing an effective survey instrument and ensuring quality is not affected during data collection. Another important point researchers have to consider is avoiding respondent bias. Biased responses lead to inaccurate data and can incorrectly prompt companies to make changes that they didn’t need… Continue reading How to Avoid Respondent Bias in Surveys
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December 14, 2022
Eyes4Research
The global pet care business is expected to reach $241.1B by 2026. For pet product manufacturers, veterinarians are an integral part of their business model. Not only are veterinarians customers, but they are decision-makers and can recommend products (or not), to the pet owners who are their clients. It is necessary for manufacturers of pet… Continue reading 4 Ways to Market to Veterinarians
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