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Online Research

Numerous studies have shown that online research is the leading data collection methodology for research practitioners worldwide. Here are some of the advantages of conducting online research:

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  • Convenience – Online surveys allow respondents to participate at a time that is convenient for them, unlike telephone or mall-Intercept.
  • Turn-Around – Survey data can be collected quickly. In some cases, as quickly as 1 hour.
  • Cost – Unlike telephone and other methodologies, online research is significantly cheaper.
  • Ease – Respondents are not forced to memorize long question text and answer options.
  • Audio/Visual – Surveys can be embedded with audio files, pictures and videos.

We understand the significance of web-based research evolution and have implemented a variety of innovative technologies to lead the way in online research and provide our clients with the best service available. We have a core expertise in online data collection methodology, as well as sampling and end to end project management (invitations, reminders and incentive strategies that maximize response rate).

As a result, we conduct online research, using a number of leading edge enterprise interviewing software suites for survey design, online reporting, sampling solution, panel and client portal management. Our programmers have extensive experience using various commercial research tools in the industry. This also provides our clients with unlimited options when it comes to fielding basic to complex studies. We can support surveys that include…

  • Single and Multiple Choice Questions
  • Advanced Filters
  • Custom scripting
  • Audio and Video files
  • Calculation and html scripting
  • 360 Degree Surveys
  • Complex routing and skip logic
  • Flash presentation and more

Our interviewing software is also equipped with the following capabilities:

  • Password Protection
  • Conjoint Analysis
  • Multi-language Capability
  • CAMI (Computer Assisted Mobile Interviewing)
  • Real Time Reporting
  • Paper and Pencil Modules