Measure the emotional impact of advertising campaigns through facial recognition technology. This software gives insight into the target audience’s levels of emotional activation and engagement, helping gauge its strengths and weaknesses.
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Use facial recognition technology in real-time focus groups to measure participant moods, emotional activation, and the overall impact of different topics through an emotional profile to better understand the impacts of group discussions.
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Determine the emotional impact of specific interface elements by measuring user activation, engagement and experience while using the interface.
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Gauge the emotional and unconscious responses of consumers to a particular product to predict the success of a new release or introduce improvements to existing products.
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Discover the emotional impact of a brand, packaging design, or advertising message, using eye-tracking technology to measure areas of focus and associated emotions with brand elements.
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We measure the 6 basic emotions: happiness, surprise, anger, disgust, fear, sadness and the absence of any emotion which is neutrality.
We measure 4 emotional metrics which are: satisfaction, activation, engagement and experience.
Know where the user is paying attention and examine the heatmap.
9 types of customizable questions for surveys: basic text, numeric, selector, date, opinion scale, yes/no, image selector, rating and multiple selector.
They are a stable emotional attitude, lasting and prolonged over time. There are 8 main moods: exuberant, dependent, relaxed, docile, hostile, anxious, disdainful and bored.
