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Digital Marketing Trends Update

  • Jul 20, 2021
  • Eyes4Research

Playing catch-up with the market trends? 2021 is well underway although the pandemic still impacts life and some days it’s difficult to know which year we are in let alone which month. The top digital marketing trends though have, of necessity, ballooned during lockdowns and Covid-19 restrictions and it’s even more imperative to get on […]

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Emotion AI in Market Research

  • Jan 20, 2021
  • Eyes4Research

Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves. Emotion AI goes beyond traditional research processes, interpreting human emotions for a more in-depth understanding of the topic at hand. This relatively new technology is taking the market research industry by storm, allowing MRX professionals to capture and […]

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Implicit vs. Explicit Testing: A Beginner’s Guide

  • Jan 13, 2021
  • Eyes4Research

Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences. When considering testing approaches, knowing the difference between implicit and explicit testing remains imperative to align research initiatives with overall business […]

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MRX 2021 Trend Predictions

  • Dec 29, 2020
  • Eyes4Research

2020 has been an unprecedented year for everyone, including the market research industry. With coronavirus accelerating digital transformation, influencing consumer behaviors, and restricting in-person data collection, the insights and analytics industry has spent the year adjusting to the new normal. Though we faced many unpredictable challenges in 2020, this year showed us what it means […]

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5 Common Market Research Mistakes and How to Avoid Them

  • Dec 15, 2020
  • Eyes4Research

Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When done correctly, researchers can collect insights used for impactful decision making, helping businesses reach their objectives while stimulating growth. Despite its potential, one misstep may compromise the quality and effectiveness of data. Here are 5 of the most common […]

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Testimonials

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.

Steve Anderson

President/Tru RX

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.

Dominique Jones

UI/UX iRobot

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.

Jim Kitchens

Founder/Kitchens Group

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.

Steve Machin

Professor of Economics/LSE

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.

Medona Joseph

VP/JP Morgan Chase

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