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Is Netflix Antisocial?

  • Apr 11, 2021
  • Eyes4Research

Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together. Is this true or is this just the next level of profiteering, preying unethically on the emotions of the public for financial gain without due regard to the consequences? Are any of their […]

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Conducting a Public Opinion Poll? Here are 4 Best Practices

  • Feb 4, 2021
  • Eyes4Research

Which candidate will win the election? How many citizens agree with the city’s new policy? Are consumers satisfied with the company’s response to the crisis? All of these questions can be answered using public opinion polling. This research method helps gauge attitudes on a myriad of topics from political candidates, social issues, laws, and much […]

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Implicit vs. Explicit Testing: A Beginner’s Guide

  • Jan 13, 2021
  • Eyes4Research

Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences. When considering testing approaches, knowing the difference between implicit and explicit testing remains imperative to align research initiatives with overall business […]

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How to Get the Most out of your Focus Group

  • Jan 4, 2021
  • Eyes4Research

From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers. This research method helps businesses better understand their target audience’s behaviors and opinions for data-driven decision making and the creation of effective strategies. Here are four tips on how to get the most out […]

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5 Common Market Research Mistakes and How to Avoid Them

  • Dec 15, 2020
  • Eyes4Research

Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When done correctly, researchers can collect insights used for impactful decision making, helping businesses reach their objectives while stimulating growth. Despite its potential, one misstep may compromise the quality and effectiveness of data. Here are 5 of the most common […]

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How to Use Incentives to Increase Response Rates

  • Nov 18, 2020
  • Eyes4Research

Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions. The solution? Utilizing incentives to motivate participation. Offering participants a reward for their time remains an effective method to draw in more respondents […]

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The Rise of Clean Labels in the Food Industry

  • Nov 16, 2020
  • Eyes4Research

In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients. According to Lascom, clean label products make up 33% of the food and beverage market and continue to expand as more clean label options enter the market space. A trend […]

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Primary vs. Secondary Research

  • Nov 11, 2020
  • Eyes4Research

Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies. Understanding how and when to use these techniques helps organizations stay ahead of the competition through data-driven decision making. Here is a rundown of both research methods.  Primary Research The primary research methodology involves direct data collection by researchers, […]

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E-Cigarettes

  • Oct 26, 2020
  • Eyes4Research

E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1 in 20 Americans using vaping devices, according to Annal of Internal Medicine. In 2019, the e-cigarette market generated USD 15.9 billion and will continue to rise, reaching an estimated USD 39 billion in the next […]

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5 Questions to Help You Choose Between Qualitative and Quantitative Approaches

  • Oct 20, 2020
  • Eyes4Research

When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives.  How Complex is Your Concept? Topic complexity plays a large role in finding the most suitable research approach. Quantitative research is best used for simple, […]

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Testimonials

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.

Steve Anderson

President/Tru RX

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.

Dominique Jones

UI/UX iRobot

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.

Jim Kitchens

Founder/Kitchens Group

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.

Steve Machin

Professor of Economics/LSE

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.

Medona Joseph

VP/JP Morgan Chase

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