Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together. Is this true or is this just the next level of profiteering, preying unethically on the emotions of the public for financial gain without due regard to the consequences? Are any of their […]Learn More
Which candidate will win the election? How many citizens agree with the city’s new policy? Are consumers satisfied with the company’s response to the crisis? All of these questions can be answered using public opinion polling. This research method helps gauge attitudes on a myriad of topics from political candidates, social issues, laws, and much […]Learn More
Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences. When considering testing approaches, knowing the difference between implicit and explicit testing remains imperative to align research initiatives with overall business […]Learn More
From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers. This research method helps businesses better understand their target audience’s behaviors and opinions for data-driven decision making and the creation of effective strategies. Here are four tips on how to get the most out […]Learn More
Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When done correctly, researchers can collect insights used for impactful decision making, helping businesses reach their objectives while stimulating growth. Despite its potential, one misstep may compromise the quality and effectiveness of data. Here are 5 of the most common […]Learn More
Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions. The solution? Utilizing incentives to motivate participation. Offering participants a reward for their time remains an effective method to draw in more respondents […]Learn More
In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients. According to Lascom, clean label products make up 33% of the food and beverage market and continue to expand as more clean label options enter the market space. A trend […]Learn More
Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies. Understanding how and when to use these techniques helps organizations stay ahead of the competition through data-driven decision making. Here is a rundown of both research methods. Primary Research The primary research methodology involves direct data collection by researchers, […]Learn More
E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1 in 20 Americans using vaping devices, according to Annal of Internal Medicine. In 2019, the e-cigarette market generated USD 15.9 billion and will continue to rise, reaching an estimated USD 39 billion in the next […]Learn More
When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives. How Complex is Your Concept? Topic complexity plays a large role in finding the most suitable research approach. Quantitative research is best used for simple, […]Learn More
We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.
The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.
After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.
Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.
The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.