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Research Methods

The research method that is best for you depends your overall goal and research objective. Our team of experts will consult with you to understand the business issue, propose design and strategy requirements and ultimately develop meaningful recommendation and action steps.

We deliver a comprehensive report focused around answering your business questions and supporting your decision-making.

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Quantitative / Qualitative

Turn numerical data into actionable insights with specialized services for brand equity measurement, concept testing, response latency and more. Take a personal approach to market research with Eyes4Research’s curated focus groups, IDI’s, System 1 predictive analytics, and moderation.

Better understand your customer’s needs and expectations through comprehensive brand tracking, ad effectiveness, UI research, and customer segmentation.

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Analysis

p>From simple to complex analysis, we have an in-house team of expert statisticians who are well versed in a variety of statistical methods, in order to take your research survey data and translate it into actionable insights. We offer the following advanced analytics solutions:

  • Turf Analysis
  • Cluster and Regression Analysis
  • Discrete Choice Modeling
  • Max Diff
  • NPS
  • Kano
  • Pricing Analysis and more
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Services

Our services help researchers design, program, and review surveys providing impactful, data driven solutions to maximize the effectiveness of campaigns.

With a dedicated data collection team that consists of savvy industry veterans, we offer data entry, coding, translation and transcription services. Our services are conducted in-house and to ensure the highest standard of quality, we assign a senior project manager and an analyst to every project. We’re available to provide you and your team 24/7 research support wherever they may be around the globe.

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Strategic Consulting

We approach every project as a partnership and take a consultative approach to provide you with unique and value-added insight.

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Competitive

Sentiment analysis, AI, Ad testing, facial recognition technology, user journey and text analytics. We use innovative technology and methods to stay above the competition.

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Innovative Partnership

We partner with the best minds, to leverage top notch technology solutions available in the industry, to bring you research to life.

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Team

Seasoned research professionals who hold advanced degrees (Masters and PhD) and have conducted thousands of research projects across various industries.

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Geography

We work with clients around the globe and have a staff available and ready to assist and conduct studies in any time zone.

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Delivery

We respect your deadlines and strive to make deliverables on time, as promised. We understand that you, too, have clients and deadlines

Steve Machin

Professor of Economics/LSE

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.”

Medona Joseph

VP/JP Morgan Chase

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.”

Steve Anderson

President/Tru RX

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.”

Dominique Jones

UI/UX iRobot

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.”

Jim Kitchens

Founder/Kitchens Group

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.”

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