Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves. Emotion AI goes beyond traditional research processes, interpreting human emotions for a more in-depth understanding of the topic at hand. This relatively new technology is taking the market research industry by storm, allowing MRX professionals to capture and […]
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If there is one positive effect that has resulted from the pandemic lockdowns it has to be TIME. All those things that needed sorting. That feeling that hard-earned cash could be better spent, better distributed. So many domestic chores left for a never-to-come day when there would be time to do them. Then there is […]
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Advances in AI have gathered speed so rapidly that even the savviest businesspeople are scrambling to catch up with the trends. Chatbots have the potential to rocket businesses into a new age of superb customer service and sensational returns on investments. By the end of this year, it is predicted that every type of industry […]
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In the last year, the world has become so focused on working from home that we have almost forgotten that the need for physical…
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Earlier this year Wohlers Associates, Inc. published their annual report with current figures for the additive manufacturing…
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DIY home improvements have been steadily increasing over the past few years, thanks in part to the pandemic. Spending more time at home, consumers have had more opportunities to see potential home improvement projects. From something as simple as hanging art to an elaborate kitchen renovation, you can do almost anything yourself. A study from […]
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Playing catch-up with the market trends? 2021 is well underway although the pandemic still impacts life and some days it’s difficult to know which year we are in let alone which month. The top digital marketing trends though have, of necessity, ballooned during lockdowns and Covid-19 restrictions and it’s even more imperative to get on […]
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Most people agree and believe that good education prepares students for life and provides the means to achieve a brilliant and successful future. The question is, can we afford that education? Although I know the cost of a college education has risen over the years, as a parent of a now 17 year old High […]
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So the vaccines are rolling out amid arguments on who gets what and when. Locally the questions are about eligibility, pecking order, costs, safety, where to go or who can dispense the vaccines. What about blood clots? Are civil rights going to be breached by enforced vaccinations and will travel be limited by new health […]
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The prolonged Covid-19 pandemic has had cataclysmic consequences for almost every major industry. The mobility sector is no exception with production and purchasing in lockdown. Lifestyles have altered dramatically during this time and studies on consumer purchasing intent post-pandemic have highlighted how these changes will impact the industry going forward. Surprisingly perhaps, the predictions for […]
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Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together. Is this true or is this just the next level of profiteering, preying unethically on the emotions of the public for financial gain without due regard to the consequences? Are any of their […]
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Which candidate will win the election? How many citizens agree with the city’s new policy? Are consumers satisfied with the company’s response to the crisis? All of these questions can be answered using public opinion polling. This research method helps gauge attitudes on a myriad of topics from political candidates, social issues, laws, and much […]
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Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences. When considering testing approaches, knowing the difference between implicit and explicit testing remains imperative to align research initiatives with overall business […]
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From society and culture, news, politics, health, and even comedy, there seems to be a podcast for every interest. Over the past two decades, podcasts have grown in popularity. In 2019, 55% (155 million) people in the US listened to a podcast, according to Infinite Dial 20. With a myriad of listening options and topics […]
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From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers. This research method helps businesses better understand their target audience’s behaviors and opinions for data-driven decision making and the creation of effective strategies. Here are four tips on how to get the most out […]
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2020 has been an unprecedented year for everyone, including the market research industry. With coronavirus accelerating digital transformation, influencing consumer behaviors, and restricting in-person data collection, the insights and analytics industry has spent the year adjusting to the new normal. Though we faced many unpredictable challenges in 2020, this year showed us what it means […]
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2020 has turned the fitness industry on its head. With quarantines and state restrictions amidst the pandemic, many Americans have found themselves without a gym. With this, active consumers have adopted at-home and outdoor workout routines to maintain an active lifestyle while abiding by social distancing guidelines. Below, Eyes4Research dives into a few popular at-home […]
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Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When done correctly, researchers can collect insights used for impactful decision making, helping businesses reach their objectives while stimulating growth. Despite its potential, one misstep may compromise the quality and effectiveness of data. Here are 5 of the most common […]
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Blog Published on www.eyes4research.com Over the past decade, electric vehicles have become increasingly common, accounting for a number of cars, buses, and trucks on the road today. From battery electric vehicles, plug-in hybrids, and fuel cell cars, EV’s are more economical than internal-combustion transportation, saving consumer’s money on fuel and requiring less maintenance. According to […]
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Plant-based dairy alternatives have surged in popularity, with a growth rate of 17.2% going into October of 2020. With soy, hemp, almond, oat, coconut, cashew, and rice milk among the most in-demand alternatives, consumers are ditching dairy for healthier, more sustainable food and beverage alternatives. From coffee creamers, yogurt, cheeses, ice cream, and more, adopting […]
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As urbanization increases, cities around the world are rushing to integrate new technologies to improve the lives of civilians. Technologically advanced urban areas, also referred to as Smart cities, enhance the lives of citizens through digital technologies that improve, enhance, and connect infrastructure. By using IoT technology, urban areas can collect and use data to […]
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Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions. The solution? Utilizing incentives to motivate participation. Offering participants a reward for their time remains an effective method to draw in more respondents […]
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Over the past few decades, the emergence of fast fashion has changed the way consumers shop for clothes. Fast fashion refers to inexpensive, trendy garments that move quickly from the catwalk to fashion retailers in order to capture the latest style trends. By utilizing low quality material and rapid production methods, fashion brands are able […]
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In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients. According to Lascom, clean label products make up 33% of the food and beverage market and continue to expand as more clean label options enter the market space. A trend […]
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Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies. Understanding how and when to use these techniques helps organizations stay ahead of the competition through data-driven decision making. Here is a rundown of both research methods. Primary Research The primary research methodology involves direct data collection by researchers, […]
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From coronavirus to the upcoming presidential election, 2020 has been a turbulent year for the stock market. Despite this, a growing number of consumers are investing through stock trading apps. From beginner to experienced investors, trading apps provide a simple, hands-on approach to buying and selling stocks, putting consumer’s funds at their fingertips. With such […]
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E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1 in 20 Americans using vaping devices, according to Annal of Internal Medicine. In 2019, the e-cigarette market generated USD 15.9 billion and will continue to rise, reaching an estimated USD 39 billion in the next […]
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When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives. How Complex is Your Concept? Topic complexity plays a large role in finding the most suitable research approach. Quantitative research is best used for simple, […]
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5G, the fifth-generation mobile network, will become the new standard of wireless communication, transforming every facet of our lives. Through enhanced connectivity and speeds ten times faster than 4G LTE, 5G will drive technological innovations for consumers and businesses, fundamentally changing how the world connects and communicates. How does it work? Using new radio frequencies, […]
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The gig economy, also referred to as the freelance economy, provides an alternative to traditional employment, allowing skilled professionals to complete tasks or services through short-term contracts. With this, self-employed individuals can take on multiple clients or projects at once, contributing their skills to a variety of companies. With unemployment skyrocketing due to the recent […]
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Many Americans are canceling their cable, turning to streaming services, or DTV for their entertainment needs. Referred to as cord-cutters, these consumers make up 44.3 million US households as of 2020, according to NoCable. As the television industry evolves, so have consumer viewing preferences, as cost and customization become of utmost importance. Benefits of Cord […]
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The pandemic has transformed the way patients receive healthcare services, as systems adopt telemedicine to minimize exposure between doctors and the ill. Telemedicine refers to the use of technology to provide patients with healthcare services through both synchronous and asynchronous communication. With this, telemedicine allows people to receive adequate health care from the comfort of […]
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Hope and change. Those were the two promises of America’s first black president, Barack Obama. His presidency seems like a distant memory, almost a wishful dream, even as he fought during his tenure to deliver the same hope and change promised during his time in office. Today, African Americans linger between Trump’s America and a […]
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The Internet of Things, also known as IoT, refers to any physical device that connects to the internet, communicating with people and other IoT-enables objects. From home appliances to fitness trackers, adding intelligence to basic objects through sensors bridges the gap between the physical and digital world, helping improve decision making and enhance user experiences. […]
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The pandemic has transformed every facet of the consumer experience. From store capacity limits to mandatory mask mandates, retailers continue to adopt safety measures to stay afloat. With this, contactless payment methods have found their way into the mainstream, as 8 in 10 consumers have changed the way they pay to reduce contact due to […]
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As hotels begin to reopen amidst the pandemic, the guest experience may never look the same. In order to maintain social distancing guidelines, many hotels are adopting new technologies to limit interactions with other guests and staff members. These hotel tech trends aim to limit human interaction, creating a safer environment for guests to stay. […]
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Many businesses are thinking inside the box, offering subscription services to consumers for a monthly or annual fee. According to Mckinsey and Company, 15% of online shoppers have signed up for a subscription service to receive products repeatedly. From razors, makeup, television shows, and even beer, the subscription e-commerce market continues to expand, taking over […]
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From stouts to sours, the popularity of craft beer has skyrocketed across the U.S. as a growing number of people try their hand at brewing. According to CraftBeer.com, American craft breweries are defined as brewers who produce 6 million barrels or less annually with less than 25% of the brewery owned or controlled by a […]
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Many homeowners are adopting minimalist lifestyles, downsizing from their spacious abodes to tiny homes. Tiny homes are defined as any living space, stationary or mobile, between 60-700 square feet, according to Tiny Home Lives. As an increasing number of people invest in tiny homes, Techanvio predicts the market to grow at a CAGR of 7% […]
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Many companies have adopted methods of gamification to engage and motivate their target audience with intrinsic rewards. Gamification is the process of integrating game mechanics into non-game environments, such as websites, learning management systems, or online communities, to increase engagement through rewards such as points, badges, discounts, and gifts. By using game mechanics and dynamics, […]
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From product shortages, increased online shopping, and cost-conscious consumers, 2020 has fundamentally changed shopping habits. In the chaos of the pandemic, private label products have surged in popularity; as consumers scrambled to find items both in-store and online. Private label product sales often fluctuate based on economic conditions, growing in popularity as the economy suffers. […]
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Digital transformation refers to the creation or modification of operational, organizational, and cultural business practices using digital technologies. By automating manual business operations, DX increases efficiency, optimizes processes, and enhances customer experiences. With this, digital transformation helps businesses reshape their internal and external approaches to become more agile and effective. Operational Approaches Digital transformation aims […]
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Over the past decade, the health and wellness industry has been on the rise as consumers become more conscious of their lifestyles. From foods, technology, and even clothing, adopting a healthier way of life goes beyond one’s fitness and diet, helping shoppers make better choices in all aspects of their lives. According to Technavio, the […]
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Ecommerce, also known as electronic commerce, refers to the act of buying and selling goods or services using the internet. From large corporations to small companies, e-commerce eliminates geographic barriers, connecting consumers and retailers all around the world. As the low-touch economy grows amidst the pandemic, many consumers have turned to online shopping as a […]
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With an increasing demand for video games and a growing awareness of the industry, eSports, also known as electronic sports, has become a popular form of entertainment for millions of people around the world. eSports refers to organized, competitive video gaming that involves teams of gamers competing against each other in tournaments for cash prizes. […]
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The digital divide refers to the disparity in access to information and communication technologies based on geographical, social, and geopolitical criteria. As students begin returning to school amidst the pandemic, those without access to ICT are left at a disadvantage, as they are unable to complete technology-based learning curriculums. With this, the digital divide has […]
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With 70% of the global population reducing their meat intake, according to Acumen Research, many companies have begun shifting their focus towards plant-based meat products to accommodate a broader range of lifestyle choices. The growing demand for meat alternatives may derive from consumers’ concerns with animal welfare, the environmental impacts of animal agriculture, and health […]
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Coronavirus has impacted every factor of our lives, including the way we work. With the global pandemic far from over, companies have turned to telecommuting, reducing health risks while maintaining productivity amongst employees. The widespread adoption of remote work has eliminated the daily commute for millions of people and transformed the way we collaborate with […]
Learn MoreWe have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.
The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.
After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our busines history.
Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.
The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.
