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Our Blogcast

Executive
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  • Interview with Carol Cunningham
  • Vp / Consumer Insights - Bet
Industry : Entertainment Read More
Our Blogcast

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  • Interview with Ivana Taylor
  • Marketing
Industry : Marketing Read More
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Executive
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  • Interview with Shane Skillen
  • CEO of Hotpex Inc
Industry : Marketing Research Read More
Our Blogcast

Executive
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  • Interview with Desriee Rogers
  • CEO / Black Opal
Industry : Information Technogy Read More
Our Blogcast

Executive
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  • Interview with Ed Szoffer
  • CEO & Founder Of Seneca Global
Industry : Technology Read More
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Executive
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  • Interview with Marita H Thomas
  • CCO / Cars.com
Industry : Automobile Read More
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Executive
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  • Interview with Jamin Warren
  • CEO/ Twofivesix
Industry : Gaming Read More
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Executive
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  • Interview with Laura Lackman Kelber
  • CMO/ Flexera
Industry : Technology Read More
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Executive
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  • Interview with Steve Schlesinger
  • CEO / Schlesinger Group
Industry : Market Research Read More
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  • Interview with Vivek Bhaskaran
  • CEO/ Question Pro
Industry : Techonology Read More
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Executive
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  • Interview with Kim Smouter
  • Director General / ENAR
Industry : Public Affairs Read More
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Here Is Why You Should Be Doing More Research

  • February 21, 2024

  • Eyes4Research

The advertising industry constantly evolves, and understanding consumer behavior and preferences is paramount for success. Advertising agencies are crucial in crafting campaigns that resonate with target audiences. However, agencies must prioritize effective market research initiatives to truly excel in this space.  Let’s dive into the significance of market research for advertising agencies and learn more… Continue reading Here Is Why You Should Be Doing More Research

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How Online Panels Are Helping Brands Navigate Modern Trends

  • February 15, 2024

  • Eyes4Research

In a marketing landscape that is constantly changing, understanding consumer trends is key to staying ahead of the curve. With evolving consumer behaviors and preferences, B2C and B2B brands seek insights to tailor their strategies effectively. This provides a perfect opening for online panels– a dynamic tool revolutionizing market research by providing real-time consumer insights. … Continue reading How Online Panels Are Helping Brands Navigate Modern Trends

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Has the EV Market Run out of Gas?

  • February 12, 2024

  • Rudly Raphael

Five years ago electric vehicles (EVs) were the consumer rage and appeared poised to overtake traditional, combustion engine autos in sales. Propelled by a number of factors, including government subsidies, environmental consciousness, and the allure of new technology, automakers couldn’t roll out new EV models fast enough. But within the last year that’s all seemed… Continue reading Has the EV Market Run out of Gas?

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Online Panels Can Help You Master Creative Development

  • February 7, 2024

  • Eyes4Research

Advertising is dynamic– crafting compelling B2C and B2B brand messages and captivating creative materials is essential for brands to cut through the noise and resonate with target audiences. Let’s dive into the valuable role of online panels in refining advertising messages and shaping your creative development.  Understanding Message Testing and Creative Development Message testing evaluates… Continue reading Online Panels Can Help You Master Creative Development

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How Successful Brands Can Harness the Flexibility of Online Panels

  • January 30, 2024

  • Eyes4Research

The world of market research is ever-evolving, and B2C and B2B brands that want to stand apart from their competition are turning to online panels to gain invaluable insights and capitalize on their flexibility. Here is a deep dive into how B2C and B2B brands can harness the potential of online panels, and gain an… Continue reading How Successful Brands Can Harness the Flexibility of Online Panels

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5 Innovative Ways Online Panels Revolutionize Market Research for Brands

  • January 17, 2024

  • Eyes4Research

Regardless of the industry, B2C and B2B brands continually seek new methodologies to gain deeper insights into consumer behavior, preferences, and trends. Custom online panels, such as the ones created and managed by Eyes4Research for our clients, have emerged as a game-changer, offering B2C and B2B brands opportunities to delve into consumer insights with precision… Continue reading 5 Innovative Ways Online Panels Revolutionize Market Research for Brands

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How to Leverage Customer Journey Research to Convert Scrolling Into Buying

  • January 5, 2024

  • Eyes4Research

In the evolving landscape of online shopping, brands are continuously seeking strategies to capture the attention of potential customers amidst the endless scroll. Understanding the customer journey becomes imperative in transforming this passive scrolling behavior into active purchasing decisions.  The Power of Customer Journey Research Effective customer journey research delves into the intricate paths consumers… Continue reading How to Leverage Customer Journey Research to Convert Scrolling Into Buying

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How Social Media Influences Consumer Healthcare Decision-Making

  • December 29, 2023

  • Eyes4Research

Social media has transcended its initial purpose of connecting people; it has become an influential force in shaping consumer healthcare decisions. The digital realm is now a primary source where consumers seek advice, recommendations, and insights into various healthcare products and services.  The Impact of Social Media Statistics underscore the pervasive role of social media… Continue reading How Social Media Influences Consumer Healthcare Decision-Making

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How Research Ensures Your Brand Experience is Aligned with Your Brand Promise

  • December 27, 2023

  • Eyes4Research

Regardless of your specific business, the landscape is competitive, meaning that B2C and B2B  brand integrity is crucial. Companies invest significant resources in crafting a brand promise– a commitment to customers that defines their experience with the product or service. However, ensuring this promise aligns with the actual brand experience requires in-depth market research.  The… Continue reading How Research Ensures Your Brand Experience is Aligned with Your Brand Promise

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The Evolution of Customizable Menus at Fast Food Chains

  • December 11, 2023

  • Jennifer Smith Tapp

Fast food chains have responded to the growing demand for personalization by offering consumers myriad choices. Customizable menus have become the norm, allowing customers to tailor their meals according to their dietary restrictions, taste preferences, and even cultural inclinations.  Seamless Customization Through Technology  The integration of technology has played a pivotal role in this evolution.… Continue reading The Evolution of Customizable Menus at Fast Food Chains

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Steve Machin

Professor of Economics/LSE

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.”

Medona Joseph

VP/JP Morgan Chase

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.”

Steve Anderson

President/Tru RX

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.”

Dominique Jones

UI/UX iRobot

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.”

Jim Kitchens

Founder/Kitchens Group

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.”

Steve machin
Madonna joseph
Steve anderson
Dominique jones
Jim kitchens
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