October 2, 2023
Jennifer Smith Tapp
The B2C and B2B business landscape is constantly in flux. One thing that has not changed, however, is that making informed decisions is the key to success. Market research plays a pivotal role in providing the audience insights needed to make those important decisions. One research method that stands out as an effective way of… Continue reading Not Using Online Panels in Your Market Research? It’s Time to Change That
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September 29, 2023
Jennifer Smith Tapp
The current business landscape is dynamic, and the key to building a successful brand lies in understanding audiences like never before. Market research has emerged as the guiding star for B2C and B2B businesses seeking to refine their branding strategies. There are 4 reasons why custom online panels are an invaluable tool in this process: … Continue reading Craft a Winning Brand Strategy by Leveraging Custom Online Panels
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September 27, 2023
Jennifer Smith Tapp
Moving from a concept that captured the imagination to reality, autonomous vehicles have taken the automotive industry by storm, promising a future of safer, more efficient transportation. However, this revolutionary technology also presents its fair share of challenges. Here, we’ll outline the advantages that autonomous vehicles offer, the challenges for audiences, and how market research… Continue reading The Promise and Pitfalls of Autonomous Vehicles For Consumers
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September 25, 2023
Jennifer Smith Tapp
Market research is the compass that guides B2C and B2B businesses through the changing landscape of audience preferences and market dynamics. To fully harness the power of market research effectively, B2C and B2B businesses need to understand the research tools at their disposal. Two prominent options are Research Communities and Online Panels. Understanding Research Communities… Continue reading Research Community vs Online Panel – What’s the Difference?
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September 22, 2023
Jennifer Smith Tapp
Surveys are powerful tools for gaining insights, but the quality of the data they produce depends heavily on the questions asked. Bias in survey questions can lead to skewed results, rendering the collected data less valuable. To ensure the reliability of your surveys, it is crucial to understand and eliminate bias from your questions. How… Continue reading How to Design Unbiased Survey Questions: The Key to Reliable Data
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September 20, 2023
Jennifer Smith Tapp
Capturing and maintaining audiences’ attention in our digital age is a challenge that marketers and market researchers face daily. But engaging an audience is not just about delivering a message; it’s about creating an experience that resonates. A powerful tool that B2C businesses have at their disposal to engage their audiences is interactive content. Understanding… Continue reading How Important Interactive Content Enhances Audience Engagement
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September 19, 2023
Rudly Raphael
The emergence of generative artificial intelligence (AI) platforms, such as ChatGPT, is already having major repercussions on society and will certainly have many more in the future. Experts are claiming that generative AI will be able to do a plethora of tasks, including blog writing, instruction manual writing, computer coding, marketing and sales, R&D, and… Continue reading Artificial Intelligence in Academia
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September 18, 2023
Jennifer Smith Tapp
In market research, understanding research participants isn’t just a statistical exercise; it’s a process that requires empathy. By truly comprehending the thoughts, feelings, and experiences of your research participants, B2C businesses can unlock valuable insights that can drive businesses forward. Here is why empathy is crucial in market research and how a custom online panel… Continue reading The Power of Empathy in Market Research
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September 15, 2023
Jennifer Smith
During the last few years, the music industry has witnessed a transformational shift with the rise of virtual concerts. Powered by technology, these digital performances have taken center stage, offering a unique experience to the music-loving audience worldwide. But what is driving this trend, and how can B2C businesses in the entertainment space leverage data… Continue reading The Virtual Concert Revolution: Insights for a New Era of Entertainment
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September 12, 2023
Rudly Raphael
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume information and goods. The early internet was relatively primitive and boring, but it soon evolved to be dominated by ecommerce and then social media platforms. Many tech and business experts… Continue reading The Future Internet Is Now: Web3
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