Eyes4Research Blog

Investing in the right sample is one of the most critical decisions a brand can make when conducting research. A well-structured, high-quality sample ensures that insights are accurate, reliable, and representative of the target audience.

For better or for worse, marketing is filled with buzzwords meant to capture attention and communicate value, but some terms have been so overused that they have lost their meaning.

The construction industry has long been recognized for its high levels of job satisfaction among general contractors and skilled tradespeople.

The market landscape is competitive no matter the industry, and brands are increasingly relying on consumer insights to shape their marketing strategies, optimize product offerings, and better understand their audiences.

The evolution of market research has been defined by technological innovation, yet paper surveys persist as a viable method despite the prevalence of digital alternatives.

In ancient times marketers enjoyed plenty of time to prepare their campaigns, somewhere in between solar eclipse and seasonal equinoxes.

For B2C and B2B brands seeking a way to gain quick and actionable insights, online surveys have become an essential tool.

We all have our own list of buzzwords that we hate, both professionally and commercially. In the race to capture attention, companies often use a set of buzzwords, jargon, and overused phrases that can backfire.

Targeting C-level executives for your research can provide valuable insights, but how do you pin them down and get them to participate?

By any measure, the tourism industry is incredibly dynamic and is evolving with global trends, digital transformations, and the ever-changing preferences of travelers.

Sustainability has become more than just a buzzword in the marketplace; it’s now a central aspect of consumer decision-making.

Pet ownership has evolved into a billion-dollar industry, driven by consumers’ emotional connection with their pets and the desire to provide the best possible care for them.

The current retail environment is fast-paced, and the lines between online and analog life continue to blur. Consumers expect a seamless experience, whether they are browsing a B2C brand’s website, using a mobile app, or walking into a physical store.

The explosion of new weight loss drugs on the market represents a massive shift in the landscape of the fitness, health, and wellness industries.

Whether you are a consumer or a business owner, everyone feels the pinch of persistently higher prices– from the grocery store to the gas pump.

The pharmaceutical industry is evolving, and understanding the nuances of the consumer journey is crucial for success. There are multiple touchpoints influencing consumer behavior, and the path from awareness to adherence is complex.

In recent years, the pet care market has witnessed a notable shift: pet owners are increasingly gravitating toward upmarket pet food.

The construction industry is a dynamic and multifaceted space, and at its core lies the crucial role of general contractors.

Consumer banking preferences have evolved in recent years, driven by technological advancements, changing behaviors, and increasing competition among financial institutions.

In recent years, gut health has emerged as a significant focus for consumers and healthcare professionals. The intricate relationship between the gut microbiome and overall health has spurred a wave of interest in probiotics, dietary changes, and gut-friendly products.

Food waste is an acute issue in the restaurant industry, with far-reaching implications for profitability, sustainability, and operational efficiency.

Traditional media has undergone a transformative shift over the past decade, with streaming services emerging as the new dominant force.

The retail industry is in the midst of a significant and transformative change driven by technological advancements. Among these innovations, Augmented Reality (AR) and Virtual Reality (VR) are at the forefront, offering immersive experiences that revolutionize how consumers interact with brands and products.

The COVID-19 pandemic has reshaped the market research space, challenging traditional methodologies and accelerating the adoption of innovative approaches.

Artificial intelligence (AI) is rapidly changing the way we work, play, and even view our world. As generative AI progresses and becomes more refined and precise, it will become a bigger part of more spaces, including the art world.

The landscape of healthcare is constantly evolving, with insurance playing a pivotal role in ensuring accessibility and affordability.

In the market research space, the motivations that drive research panelists and survey participants are as diverse as the individuals themselves.

Alcohol consumption remains a big business. Beer, cider, wine, and spirit products grew over seven percent in volume across relevant global markets in 2022.

Dispelling misconceptions about the role of veterinarians is essential to recognizing their invaluable contributions to animal welfare.

In the digital age, data is hailed as the new currency. B2C and B2B brands rely on consumer data to drive marketing strategies, personalize experiences, and make informed business decisions.

In the market research space, reaching B2B audiences poses unique challenges. Unlike B2C audiences, B2B decision-makers are often harder to reach due to their busy schedules and specific expertise.

The dental industry, often overlooked in market research, is a multifaceted landscape comprising diverse professionals, specialized services, and evolving trends.

In market research, the idea of collaboration is a marker of innovation instead of a constraint. While some researchers might harbor reservations about sharing insights or data with partners, the reality is that research partnerships can spark growth, deepen understanding, and encourage a climate of community within industries.

The healthcare space is always changing, and understanding the perspectives and behaviors of physicians is crucial for pharmaceutical companies, medical device manufacturers, and healthcare providers alike.

The world of advertising is constantly evolving, but one thing remains constant: the importance of understanding and targeting the right audience.

The cannabis industry has experienced a whirlwind of changes in recent years. From legalization movements sweeping across various parts of the U.

The advertising industry constantly evolves, and understanding consumer behavior and preferences is paramount for success.

In a marketing landscape that is constantly changing, understanding consumer trends is key to staying ahead of the curve.

Five years ago electric vehicles (EVs) were the consumer rage and appeared poised to overtake traditional, combustion engine autos in sales.

Advertising is dynamic– crafting compelling B2C and B2B brand messages and captivating creative materials is essential for brands to cut through the noise and resonate with target audiences.

The world of market research is ever-evolving, and B2C and B2B brands that want to stand apart from their competition are turning to online panels to gain invaluable insights and capitalize on their flexibility.

Regardless of the industry, B2C and B2B brands continually seek new methodologies to gain deeper insights into consumer behavior, preferences, and trends.

In the evolving landscape of online shopping, brands are continuously seeking strategies to capture the attention of potential customers amidst the endless scroll.

The moment we live in is dominated by digital content consumption. The role of AI in shaping our media experiences has become more pronounced than ever.

Technology is constantly evolving, and wearable devices have emerged as more than just fun gadgets; they’ve become an integral part of our daily lives.

For B2B and B2C businesses aiming to connect with diverse audiences, understanding the vast spectrum of consumer behavior across generations is essential.

Influencer marketing has evolved into a powerful force shaping consumer behavior and purchasing decisions. With the rise of social media, influencers have become key players in endorsing products and services significantly influencing how consumers perceive, evaluate, and decide on their purchases.

Today’s business landscape is fiercely competitive, and small B2C and B2B businesses face unique challenges to establish their presence and thrive.

Over the past two decades, e-commerce has evolved from a novel concept to a dominant force in retail, reshaping how consumers shop and businesses operate.

In the modern business landscape, understanding customer needs is more crucial than ever. Markets shift, consumer preferences evolve, and staying ahead of the curve requires a deep understanding of your audience.

Understanding the nuances of food packaging is crucial. The packaging of a product is not just about aesthetics; it plays a pivotal role in influencing consumer choices, brand perception, and sustainability efforts.

The business landscape is constantly changing, and it is more essential than ever to understand your target audience. This is especially true in the world of B2C markets, where consumer preferences and behaviors can change rapidly.

We are in an era dominated by data, and it’s clear that the business landscape has undergone a transformation. B2C and B2B companies that harness the power of data are not just surviving; they’re thriving.

Regardless of the market, it’s data that rules the day. Market research has become an indispensable tool for B2C and B2B companies seeking to understand consumer behavior, make informed decisions, and stay ahead of the competition.

The small business landscape is constantly evolving, and staying ahead of the curve is crucial for success. Entrepreneurs and small business owners must be agile, adaptive, and well-informed to make effective decisions.

The focus of market research has often been on understanding audience behavior and preferences. While this has been undeniably crucial, there’s an untapped goldmine in the B2B audience that holds immense potential for B2B businesses seeking deeper insights.

As digital technology continues to disrupt traditional brick-and-mortar finance establishments, financial institutions are facing the need to adapt to the changing needs and preferences of their customers.

Data has emerged as a powerful ally for B2C and B2B brands looking to build stronger and more meaningful customer relationships.

In a consumer landscape that is driven by technology, product updates have become a common occurrence. Whether it’s a smartphone, software, or even our favorite snacks, updates are constantly hitting the market.

In the digital age, data is the livelihood of any successful business, large or small. Whether you are just starting your entrepreneurial journey or looking to revamp an existing venture, a data-focused approach is the key to making informed decisions and staying ahead of the competition.

The automotive industry is at a crossroads. With climate change concerns and a growing demand for eco-friendly transportation, sustainability has taken the driver’s seat.

Regardless of the type of business, understanding what truly excites consumers is the key to unlocking B2C brand success.

Entering a new market is a significant endeavor for any B2C or B2B brand. Whether the brand is expanding internationally or entering a niche market segment, success relies on a well-crafted market entry strategy.

In the age of digitization, the music industry has undergone a remarkable transformation, with music streaming platforms taking center stage.

The conclusion of the Hollywood writer’s strike has left both industry insiders and consumers curious about the implications.

Successful B2C brands that enjoy a truly loyal audience are increasingly the brands that recognize the power of inclusivity and diversity in their marketing strategies.

No matter the product or service, the marketplace is competitive. For B2C and B2B brands, storytelling has emerged as a powerful tool to connect with audiences on a deeper level.

In the years since the height of the pandemic, there has been a steady increase in domestic tourism around the globe. From exploring hidden gems in their own backyard to embarking on road trips through picturesque landscapes, audiences are rediscovering the joy of exploring their own countries.

In recent years, education has undergone a remarkable transformation, driven by the rapid-fire advancements of technology.

Today’s business landscape is fast-paced and ever-changing. Understanding the needs and preferences of customers is paramount for success.

A high panel response rate is crucial to gaining accurate insights and making informed decisions. A responsive panel can provide valuable data that drives business strategies, but achieving a substantial response rate can be challenging.

Technology has touched every aspect of our lives, and tourism is no exception. The impact of technology has been profound, ushering in a new era of convenience, personalization, and immersive experiences.

In a moment dominated by technology and data, the media industry is undergoing a shift, thanks to the rise of personalized content.

In the search for sustainable energy sources, offshore wind power has emerged as a formidable contender, offering vast potential to revolutionize the renewable energy landscape.

In the world of scientific exploration and progress, data quality is paramount. However, researchers often encounter challenges that compromise the integrity of their data, leading to poor research outcomes and advancements that do not reach their full potential.

Experiential learning has emerged as a powerful approach to education, revolutionizing the traditional classroom experience.

Polling has been an integral part of politics and decision-making for decades. However, it is not uncommon to witness pollsters facing criticism and being called out for inaccuracies in their predictions.

Strong relationships with survey panel members are essential for gathering reliable and insightful data. Building intimacy with participants boosts response rates and enables researchers to obtain candid feedback and valuable consumer insights.

In recent years, the retail landscape has undergone a significant transformation, with subscription-based models emerging as a game-changer in the industry.

The technology landscape is evolving fast, but one facet that has shown remarkable potential is AI. From self-driving cars to personalized recommendations, the influence of AI has permeated various industries, including music.

In our rapidly evolving digital age, content creation has become essential to our daily lives. Content creators wield significant influence over their audiences’ opinions, beliefs, and actions.

In the ever-evolving landscape of commerce, small business has proven that they are remarkably resilient and have staying power.

Ever since Henry Ford pioneered the assembly line, the automotive industry has been at the forefront of innovation, constantly adapting to meet the ever-changing needs of consumers.

In the ever-evolving world of data analysis, a groundbreaking revolution is underway in the form of AI. With the power of AI, data analysis has transcended its original limitations, opening up a new era of insights and possibilities.

Market research plays a pivotal role in understanding consumer behavior, consumer preferences, and market trends. One crucial aspect of conducting successful surveys is the use of incentives.

In our digital age, incorporating video content has become a vital component of any successful media strategy. From social media campaigns to corporate branding, the impact of video is undeniable.

Business travel has long been an essential aspect of corporate operations, enabling companies to expand their horizons and build valuable connections.

Currently, actors under the SAG-AFTRA union are on strike, which means not promoting their movie at events, appearing in any new roles, and many other things.

The educational landscape witnessed a significant transformation in recent years with the rise of online degrees and certification programs.

As technology continues to change how we entertain ourselves, new frontiers are opening up in various industries, including the world of music.

Exit polls play a crucial role in providing early insights into election outcomes, shaping public opinion, and fueling media coverage.

The vast landscape of news journalism has been transformed in recent years, thanks to rapid advancements in technology. With the rise of digital platforms, social media, and AI-powered tools, the way news is gathered, reported, and ultimately consumed has undergone a dramatic evolution.

In recent years, even before the pandemic, the travel industry has seen a shift in travelers’ preferences. Traditional sightseeing and checking off popular tourist attractions from bucket lists are no longer the sole focus of tourists.

Over the past few years, the world of media content has witnessed a remarkable shift towards interactive and immersive experiences.

As the world continues to recover from the challenges of the past few years, we are still wondering what lies ahead for international travel.

Podcasting has emerged as a powerful medium, revolutionizing how we consume and engage with content. With its innate ability to captivate and educate listeners, podcasting has become a treasure trove for creators and a valuable channel for businesses and individuals to connect with niche audiences.

In an era where e-commerce dominates, brick-and-mortar retailers are embracing technology in an attempt to enhance their in-store experiences.

Renewable energy has emerged as a force, challenging the long-standing dominance of the traditional energy industry. This shift is driven by several factors, including concerns about climate change, technological advancements, and changing consumer preferences.

Integrating technology into cars has brought numerous benefits, much to the delight of car owners who love staying connected, even while driving.

Social media has revolutionized the way industries interact with audiences, and the music industry is no exception. Social media platforms have become powerful tools for music marketing, providing artists with unprecedented opportunities to connect with fans, promote their music, and establish their brands.

In the ever-evolving landscape of business, staying ahead of the curve is crucial for success. Market research has played a pivotal role in providing valuable insights to businesses, but with the advent of AI, the industry is undergoing a profound transformation.

Technology has become an indispensable part of our lives, and its impact on various sectors, including education, is undeniable.

Social media has become an almost necessary part of our lives, shaping how we interact, consume information, and make purchasing decisions.

Saying LeBron James is one of greatest basketball players of all time is like saying Einstein was good at math. It’s a severe, and almost disrespectful understatement.

As we have seen in the past, a writers’ strike is a significant event in the entertainment industry. It disrupts the creative process and causes ripple effects throughout the media landscape.

Store credit cards have become increasingly popular among consumers, offering various perks and benefits that are tied to specific retailers.

In its Best Loyalty Programs 2022 list, Newsweek placed several food brands at the top of the Grocery and Restaurant categories.

If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism.

Science fiction is often an allegory of current events, but the best sci-fi stories are those that predict the future to some extent.

Package design plays a crucial role in the success of food and beverage products. The marketplace is competitive, and having the best product on the market isn’t enough if it doesn’t attract the attention of the intended audience.

The population of pet owners in the U. S.

Born between 1997-2012, right after the Millenials, the Generation Z audience ranges in age from 10-25. While young, this audience represents about one-third of the U.

In the not-too-distant past, B2C brands have often opted to stay neutral on controversial issues to avoid alienating any part of their audience.

Consumers probably think that they know exactly why they buy what they buy. The reality of how purchase decisions are made is more complicated, and research points to the idea that most decisions that humans make are the result of subconscious urges.

Like other industries, retail is under pressure to adopt new technologies to stay competitive. AI is just one example of the tools that the retail industry can employ to sharpen customer service, refine the customer experience, better manage inventory, and most importantly, boost sales.

Environmentally-focused travelers have become more aware of the impact travel has on climate change, as well as on the places that they encounter on their trips.

The demise of the print industry in general and print advertising in particular has beenthe subject of many discussions among business analysts, economists, and advertisingexecutives, which have even seeped into pop culture.

Brand trust is more important than ever. When a brand has cultivated trust with consumers, it allows them to retain customers and attract new ones.

Even before the pandemic, the B2B space, much like its B2C counterpart, relied on e-commerce strategies. Dealing with the fallout of COVID-19 put the spotlight on e-commerce experiences during the B2B sales process.

With the recreational use of marijuana legalized in 21 states and counting, more and more people are choosing cannabis as a way to wind down over a cocktail or even a cigarette.

As of now, it is still being determined whether the government will ban TikTok in the U. S.

Audiences see countless numbers of ads every day. But what do they really think about the advertising that they see?

Sports is one of the few things that can unite people across demographics. Fans’ devotion to their favorite teams and preferred athletes can border on obsessiveness, and those athletes can have a profound influence on an audience’s buying decisions.

The influence of African Americans across entertainment, media, sports, food, and the arts is more pronounced than ever before.

Whether it is movie night, an afternoon pick-me-up, or out of sheer boredom, Americans really love their snacks. It is estimated that the revenue generated by the snack industry in the U.

Over the past few years, electric vehicles (EVs) have experienced a rise in popularity as costs of production have decreased, and the benefits of clean transportation have come into sharper view for consumers, thanks to more effective awareness campaigns.

Even though the memories and the moments that trigger them differ, the complex emotion of nostalgia is one that resonates with every generation.

Brand building is not something that happens overnight. Before a product hits the shelves, and before a popular jingle is heard for the first time, comes the slow and thoughtful work of putting the puzzle pieces of a brand together.

While the Internet of Things (IoT) is not a term that the average person is using every day, it is safe to say that the average person is indeed deeply engaged in the Internet of Things every day, as a result of the devices that they use daily.

November 2024 might seem like an eternity from now, but the puzzle pieces of the upcoming election are slowly starting to fall into place.

The disruption at colleges and universities during the height of the pandemic had a lasting and dramatic effect on college students.

The number of people who consider themselves sustainable-minded consumers is on the increase, and brands have taken notice, with messaging that highlights their own attention to more environmentally-minded practices and ingredients.

The online survey industry is a flourishing market. That’s not surprising due to the fecund waters of information that is the internet, regularly dipped into by businesses and academics alike as part of their market research methods.

The veterinary industry is complex and among the most competitive globally. The number of consumers needing veterinarian services is growing and the landscape of animal health and welfare is ever-changing, with more pet owners looking for high-quality products to optimize the health of their pets.

It’s still early in the year, but we can probably already list conversational AI, especially ChatGPT, as one of the buzziest topics of 2023 so far.

While it may have taken a while to gain its footing, the short-term rental industry has been growing rapidly, with an increasing number of travelers opting to stay in rented accommodations instead of a traditional hotel.

Among the many things that consumers will have to consider in the coming years, but is rarely thought of, is the nature of our money.

When you think about the world’s biggest brands, what is it about them that captures your attention and makes them memorable?

When Russia invaded Ukraine on February 24, 2022, it was impossible to know how long the conflict would last, what form it would eventually take, and how it would affect Europe and the rest of the world.

Every brand, whether they just recently launched, or are an established brand looking to reach a younger audience, needs both marketing and market research.

2022 ended with rising prices still on everyone’s mind, and with a glimmer of hope that although inflation might be easing, there was no clear end in sight.

Like everything else across digital platforms, digital marketing has evolved quickly over the years. What caught fire just a few years ago might not yield the same return today.

Smartwatches, fitness/health trackers, and VR headsets have all become more common over the past few years. It is predicted that wearable technology will continue to rise in popularity, and companies are working on new and innovative ways to apply these technologies to our everyday lives.

If there is one thing that brands have learned while navigating the social media landscape, it’s that social media strategy is not a ‘set it and forget it’ endeavor.

Regardless of your area of interest or expertise, there is probably a podcast to dive into while you are working away at your desk.

Among other things, 2022 will be remembered as the year that saw food prices (and prices of other goods) spike through the roof and caused many families to tighten their budgets in a way that hasn’t been seen in decades.

When it comes to tech devices and gadgets, most people have their weaknesses. Whether you’re someone who is always on the lookout for the latest drone camera or smart tools to help you stay fit, something that catches your eye can quickly become something that you absolutely need.

The retail industry has been in flux for quite some time, with variables like e-commerce, social media, and the fallout of the pandemic continuing to shape how consumers want to shop.

As technology continues to evolve and improve, how we live our lives is also constantlychanging. And because we live in a consumer orientated society, new technologies areassuming a greater role in how we buy and consume goods and services, creating anew paradigm in the process.

User-generated content is nothing new. Letters to the editor qualify as user-generated content, as does fan fiction and even the Oxford English Dictionary, which was initially compiled from slips of paper.

With the costs of college tuition on the rise, there is a growing list of other necessities that college students need to keep up with their studies and keep themselves ready for the rigors of university life.

A 2015 study by Microsoft Corporation found that humans have an average attention span of about 8 seconds– one second shorter than the amount of time it takes a goldfish to keep its focus on something.

In our newest study, The World of Gaming, Eyes4Research surveyed 1,034 gamers to gather insights into who gamers are and to learn more about the larger gaming community.

Among the many revolutionary changes in consumer culture over the last several years, one that’s often overlooked is how people pay for their goods and receive them.

Diversity, Equality, and Inclusion, (DE&I) is one of the top priorities for companies today. DE&I initiatives focus on policies, practices, and cultures that promote equal opportunities for employees regardless of race, gender, sexual orientation, and other factors.

Long considered to be a testosterone-driven, heavily male-dominated industry, construction is a field in which women are making space for themselves and getting a bit closer to parity in a way that outpaces other industries.

Grocery shopping, like many household duties on the to-do list, is something that there never seems to be time for. Also like many other aspects of modern life, consumers are looking for ever-increasing personalization and looking for ways to make the chore of grocery shopping more exciting by finding food that inspires them and gets their family to the dinner table.

With summer 2022 in the rearview mirror, many travelers are already reminiscing about their summer vacations. What they might not look back on with the same degree of fondness is the process of actually getting to their destinations.

As one of the most lucrative sectors in the business landscape, the U. S.

According to the U. S.

Like many other areas in our lives, healthcare is trending towards a more personalized and targeted patient experience. The COVID-19 pandemic led to the expanded use of telehealth services, which patients have continued to use for the sake of both convenience and privacy.

Branding might seem like a buzzword that everyone has front of mind, but for a small business, the right branding matters, and it can capture and keep loyal customers for a lifetime.

When Facebook CEO Mark Zuckerberg announced in October 2021 that the brandwould be changing its name to Meta, most people didn’t know what to think of it.

Health and wellness trends come and go, but the current that runs through what most of the health-conscious audience has demanded in recent years can be summed up in one word: clean.

Spend a few minutes scrolling through social media, and you will quickly realize that people really love their pets. And they are spending more money than ever on their furry friends.

Even the most talented and seasoned marketing pros have a thing or two to learn in an industry that is evolving minute by minute.

The global food service industry is endlessly dynamic and lucrative, expecting to reach $898B by the end of 2022, When optimized, the data collected in this industry can influence everything we experience about what we eat– from how long pizza takes to arrive at our door on movie night to the array of toppings we have to choose from to put on it.

Automation was a driving force of the digital revolution. Companies that understand how automation can benefit consumers will find success in the ever-evolving business landscape of the 21st century.

Even before the desire to escape the prolonged isolation of lockdown, or to break free of the never-ending ‘togetherness’ of quarantining with family, there was already a steady rise in solo travel, with women leading the way.

In the last ten years, smartphones have become an ubiquitous part of most people’slives. We use them not only to communicate but also to browse the web, shop, playgames, and invest, among hundreds of other uses.

When brands make the effort to be authentically inclusive in their advertising, it can pay dividends in terms of customer loyalty as well as for their bottom lines.

Advances in marketing have gone hand-in-hand with advances in technology, which has created both challenges and opportunities for businesses.

The emergence of ecommerce in the 1990s has changed the way people do business and buy consumer goods. The success of ecommerce has been driven by a combination of new technologies and consumer driven markets, with tech savvy consumers playing a greater role in the products they buy and the success of the companies they support.

The last two years have seen a number of major events take place that have changed many aspects of our society, including the way we consume and do business.

The evolution of the internet and other related technologies has brought forth a technological revolution that’s only now staring to be truly felt and realized.

Since the dawn of human civilization 5,000 years ago, humans have constantly strove to improve their minds and bodies. When it comes to the latter, it’s only been in recent decades that physical exercise has truly become an “industry,” and within the last ten years things have changed rapidly.

Over the last 20 years, the Chinese economy has roared from a long slumber to become a major player on the world’s financial scene, influencing markets through investment and speculation in a variety of industries.

Playing catch-up with the market trends? 2021 is well underway although the pandemic still impacts life and some days it’s difficult to know which year we are in let alone which month.

Most people agree and believe that good education prepares students for life and provides the means to achieve a brilliant and successful future.

So the vaccines are rolling out amid arguments on who gets what and when. Locally the questions are about eligibility, pecking order, costs, safety, where to go or who can dispense the vaccines.

The prolonged Covid-19 pandemic has had cataclysmic consequences for almost every major industry. The mobility sector is no exception with production and purchasing in lockdown.

Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together.

Which candidate will win the election? How many citizens agree with the city’s new policy?

Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves.

Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences.

From society and culture, news, politics, health, and even comedy, there seems to be a podcast for every interest. Over the past two decades, podcasts have grown in popularity.

From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers.

Plant-based dairy alternatives have surged in popularity, with a growth rate of 17. 2% going into October of 2020.

As urbanization increases, cities around the world are rushing to integrate new technologies to improve the lives of civilians.

Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions.

Over the past few decades, the emergence of fast fashion has changed the way consumers shop for clothes. Fast fashion refers to inexpensive, trendy garments that move quickly from the catwalk to fashion retailers in order to capture the latest style trends.

In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients.

Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies.

From coronavirus to the upcoming presidential election, 2020 has been a turbulent year for the stock market. Despite this, a growing number of consumers are investing through stock trading apps.

E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1 in 20 Americans using vaping devices, according to Annal of Internal Medicine.

When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives.

5G, the fifth-generation mobile network, will become the new standard of wireless communication, transforming every facet of our lives.

The gig economy, also referred to as the freelance economy, provides an alternative to traditional employment, allowing skilled professionals to complete tasks or services through short-term contracts.

Many Americans are canceling their cable, turning to streaming services, or DTV for their entertainment needs. Referred to as cord-cutters, these consumers make up 44.

The pandemic has transformed the way patients receive healthcare services, as systems adopt telemedicine to minimize exposure between doctors and the ill.

Those were the two promises of America’s first black president, Barack Obama. His presidency seems like a distant memory, almost a wishful dream, even as he fought during his tenure to deliver the same hope and change promised during his time in office.

The Internet of Things, also known as IoT, refers to any physical device that connects to the internet, communicating with people and other IoT-enables objects.

The pandemic has transformed every facet of the consumer experience. From store capacity limits to mandatory mask mandates, retailers continue to adopt safety measures to stay afloat.

As hotels begin to reopen amidst the pandemic, the guest experience may never look the same. In order to maintain social distancing guidelines, many hotels are adopting new technologies to limit interactions with other guests and staff members.

Many businesses are thinking inside the box, offering subscription services to consumers for a monthly or annual fee. According to Mckinsey and Company, 15% of online shoppers have signed up for a subscription service to receive products repeatedly.

From stouts to sours, the popularity of craft beer has skyrocketed across the U. S.

Many homeowners are adopting minimalist lifestyles, downsizing from their spacious abodes to tiny homes. Tiny homes are defined as any living space, stationary or mobile, between 60-700 square feet, according to Tiny Home Lives.

Many companies have adopted methods of gamification to engage and motivate their target audience with intrinsic rewards.

From product shortages, increased online shopping, and cost-conscious consumers, 2020 has fundamentally changed shopping habits.

Digital transformation refers to the creation or modification of operational, organizational, and cultural business practices using digital technologies.

Over the past decade, the health and wellness industry has been on the rise as consumers become more conscious of their lifestyles.

Ecommerce, also known as electronic commerce, refers to the act of buying and selling goods or services using the internet.

With an increasing demand for video games and a growing awareness of the industry, eSports, also known as electronic sports, has become a popular form of entertainment for millions of people around the world.

The digital divide refers to the disparity in access to information and communication technologies based on geographical, social, and geopolitical criteria.

With 70% of the global population reducing their meat intake, according to Acumen Research, many companies have begun shifting their focus towards plant-based meat products to accommodate a broader range of lifestyle choices.

Coronavirus has impacted every factor of our lives, including the way we work. With the global pandemic far from over, companies have turned to telecommuting, reducing health risks while maintaining productivity amongst employees.