Which candidate will win the election? How many citizens agree with the city’s new policy? Are consumers satisfied with the...
Conducting a Public Opinion Poll? Here are 4 Best Practices
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Eyes4Research Blog
Your #1 source for valuable insights from industry professionals who provide tips, analysis and thought leadership on various trends and research methods.
Emotion AI in Market Research
Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves. Emotion...
A Beginner’s Guide to Implicit and Explicit Testing
Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From...
Private Label Products: A Key Player in Retail
From product shortages, increased online shopping, and cost-conscious consumers, 2020 has fundamentally changed shopping habits....
4 Tips for Getting the Most out Your Focus Group
From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from...
Top 5 Market Research Predictions for 2021
2020 has been an unprecedented year for everyone, including the market research industry. With coronavirus accelerating digital...
The New Normal of the Fitness Industry
2020 has turned the fitness industry on its head. With quarantines and state restrictions amidst the pandemic, many Americans...
5 Common Market Research Mistakes and How to Avoid Them
Market research is an exceptional tool for understanding customers, developing strategies, and improving sales efforts. When...
The State of the Plant-Based Milk Market
Plant-based dairy alternatives have surged in popularity, with a growth rate of 17.2% going into October of 2020, according to...