As urbanization increases, cities around the world are rushing to integrate new technologies to improve the lives of civilians....
A Guide to Smart Cities
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Eyes4Research Blog
Your #1 source for valuable insights from industry professionals who provide tips, analysis and thought leadership on various trends and research methods.
How to Use Incentives to Increase Response Rates
Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many...
The Demand for Clean Label Products
In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out...
Primary vs. Secondary Research
Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies....
Fintech’s Hottest Trend: Investment Apps
From coronavirus to the upcoming presidential election, 2020 has been a turbulent year for the stock market. Despite this, a...
Eyes4Research and Insights In Color Form Partnership
Partnership will provide IIC members with discounted research software Insight In Color (IIC) announced a new partnership with...
The E-Cigarette Market
E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1...
Research Sampling 101
Deciding on a sampling method remains one of the first and most important steps when conducting research.
5 Questions to Help You Choose Between Qualitative and Quantitative Approaches
When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are 5...