January 17, 2025
Eyes4Research
The evolution of market research has been defined by technological innovation, yet paper surveys persist as a viable method despite the prevalence of digital alternatives. While online surveys, mobile polling, and even artificial intelligence tools dominate conversations about speed and scalability, paper surveys still occupy a unique space in the research ecosystem. The question for… Continue reading Is Paper Survey Still a Thing?
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January 8, 2025
Eyes4Research
In ancient times marketers enjoyed plenty of time to prepare their campaigns, somewhere in between solar eclipse and seasonal equinoxes. Even as history progresses into a post-industrial world, marketers could find breathing room before and during campaigns in a static media world (think of 80s martini lunches or lounging in the office as in the… Continue reading Thriving in the Attention Economy
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December 23, 2024
Eyes4Research
In the current marketplace, sustainability has significantly influenced consumer behavior. From eco-friendly packing to ethically sourced products, brands are responding to the growing demand for greener options. Consumers, especially younger generations like Millennials and Gen Z, are embracing sustainable shopping not only as a way to reduce environmental harm but as a statement about their… Continue reading Sustainability: Why Consumers Buy Green
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December 17, 2024
Eyes4Research
At this point, podcasts might seem like a dime a dozen, but they have merged as one of the most impactful platforms in modern marketing. Podcasts offer a unique combination of intimacy, niche marketing, and cultural relevance. With the podcasting industry projected to surpass a global market size of $4B by the end of 2024,… Continue reading The Power of Podcasts in Influencer Marketing
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December 10, 2024
Eyes4Research
The 2024 holiday shopping season looks like a complex landscape for retailers, shaped in part by consumer reactions to economic and global political uncertainties as well as cautious optimism for the year ahead. Compared to 2023, spending patterns this year are more polarized, reflecting both persistent financial challenges and an eagerness to celebrate the season… Continue reading What Retailers Can Expect This Holiday Season
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December 2, 2024
Eyes4Research
Regardless of the industry, data is at the center of how business operates. Online data collection is an invaluable tool for brands who want to understand their customers and make informed business decisions. However, gathering accurate and actionable data requires more than simply sending out surveys; it involves a strategic approach that prioritizes quality and… Continue reading Survey Data Collection Best Practices
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November 14, 2024
Eyes4Research
Incentives are a powerful tool in market research. They are shiny objects intended to motivate respondents to participate in surveys, interviews, and other methods of data collection. However, simply offering an incentive doesn’t guarantee positive results. For incentives to work effectively, they need to align with the audience’s motivations and expectations and be well-considered. Here’s… Continue reading When Incentives Work and Don’t Work
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November 1, 2024
Eyes4Research
For B2C and B2B brands seeking a way to gain quick and actionable insights, online surveys have become an essential tool. However, there are myths surrounding online surveys that can discourage companies from leveraging their full potential. Misconceptions about data quality, audience targeting, and engagement can leave brands that are investing in research relying on… Continue reading The 5 Myths of Online Surveys and the Benefits of Custom Online Panels
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October 22, 2024
Eyes4Research
We all have our own list of buzzwords that we hate, both professionally and commercially. In the race to capture attention, companies often use a set of buzzwords, jargon, and overused phrases that can backfire. We’ve all heard them—words like “disruptive,” “synergy,” and “seamless” are front of mind for most of us. These words might… Continue reading Using Annoying Marketing Terms? Here’s How Research Can Help Companies Create Stronger Messaging
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October 15, 2024
Eyes4Research
Targeting C-level executives for your research can provide valuable insights, but how do you pin them down and get them to participate? These high-level decision-makers have a unique psychographic profile that requires a tailored approach. The executives’ perspectives are uniquely valuable for the strategic insights they offer and crucial to researchers– the influence they have… Continue reading What to Know About Targeting C-Level Executives for Research
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