May 20, 2025
Eyes4Research
The market research industry finds itself at a crossroads. The recent indictment of sample vendor OP4G– accused of selling fake survey data to government contractors– has thrown a white-hot spotlight on the cracks many professionals have known were there all along. This just isn’t a case of one rogue, greedy vendor slipping through the cracks;… Continue reading Can Market Research Regain Trust?
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March 19, 2025
Eyes4Research
When someone receives a serious health diagnosis, it doesn’t just change their medical outlook—it reshapes everything about how they live, shop, and engage with brands. From the moment they hear the news, consumers enter a scary moment of intense information-seeking, lifestyle adjustment, and, of course, emotional re-calibration. Understanding this evolving consumer journey is essential for… Continue reading How Health Diagnoses Change Consumer Behavior
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March 4, 2025
Eyes4Research
For brands looking for a quick and cost-effective way to gather customer insights, B2B and B2C online surveys have become a go-to method for consumer research. With the ability to reach large audiences and collect data in real time, B2C and B2B online surveys offer a seemingly ideal solution for market research. However, many brands… Continue reading Hidden Challenges of Online Surveys: What to Know
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February 24, 2025
Eyes4Research
Investing in the right sample is one of the most critical decisions a brand can make when conducting research. A well-structured, high-quality sample ensures that insights are accurate, reliable, and representative of the target audience. However, navigating the sample-buying process can be complex, especially with the increasing availability of panel providers like Eyes4Research, new sampling… Continue reading Know Before You Buy: A Guide to the Sample Buyer
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February 18, 2025
Eyes4Research
For better or for worse, marketing is filled with buzzwords meant to capture attention and communicate value, but some terms have been so overused that they have lost their meaning. Instead of making a brand stand out, these words can blend into the noise, making messaging feel generic, insincere, or even misleading. Savvy consumers and… Continue reading 10 Overused Marketing Terms and How They Can Backfire
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February 12, 2025
Eyes4Research
The construction industry has long been recognized for its high levels of job satisfaction among general contractors and skilled tradespeople. Recent data underscores this trend, highlighting the industry’s appeal as one of the most fulfilling career paths. A 2024 survey by Angi revealed that nearly 90% of skilled tradespeople, including general contractors, reported being either… Continue reading What Makes General Contractors Happy?
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January 29, 2025
Eyes4Research
The market landscape is competitive no matter the industry, and brands are increasingly relying on consumer insights to shape their marketing strategies, optimize product offerings, and better understand their audiences. Market research is a powerful tool, but it does come with challenges—one of the most significant being respondent bias. Respondent bias occurs when survey participants… Continue reading Understanding and Overcoming Respondent Bias
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January 17, 2025
Eyes4Research
The evolution of market research has been defined by technological innovation, yet paper surveys persist as a viable method despite the prevalence of digital alternatives. While online surveys, mobile polling, and even artificial intelligence tools dominate conversations about speed and scalability, paper surveys still occupy a unique space in the research ecosystem. The question for… Continue reading Is Paper Survey Still a Thing?
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January 8, 2025
Eyes4Research
In ancient times marketers enjoyed plenty of time to prepare their campaigns, somewhere in between solar eclipse and seasonal equinoxes. Even as history progresses into a post-industrial world, marketers could find breathing room before and during campaigns in a static media world (think of 80s martini lunches or lounging in the office as in the… Continue reading Thriving in the Attention Economy
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December 23, 2024
Eyes4Research
In the current marketplace, sustainability has significantly influenced consumer behavior. From eco-friendly packing to ethically sourced products, brands are responding to the growing demand for greener options. Consumers, especially younger generations like Millennials and Gen Z, are embracing sustainable shopping not only as a way to reduce environmental harm but as a statement about their… Continue reading Sustainability: Why Consumers Buy Green
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