October 7, 2024
Eyes4Research
By any measure, the tourism industry is incredibly dynamic and is evolving with global trends, digital transformations, and the ever-changing preferences of travelers. One segment that remains critical to the industry’s growth is frequent travelers. These consumers not only represent a significant share of the travel market but also influence trends, shape demand for new… Continue reading Unlocking the Potential of Frequent Travelers: How Research Can Power the Tourism Industry
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September 30, 2024
Eyes4Research
Sustainability has become more than just a buzzword in the marketplace; it’s now a central aspect of consumer decision-making. As the world grapples with climate change, environmental degradation, and the depletion of resources, shoppers are paying closer attention to how their purchases impact the planet. However, while the intention to buy sustainably is growing, the… Continue reading Understanding Sustainability From a Consumer Perspective: Why Research is Key to Buying Green
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September 2, 2024
Eyes4Research
Pet ownership has evolved into a billion-dollar industry, driven by consumers’ emotional connection with their pets and the desire to provide the best possible care for them. As pets become integral family members, consumer behavior, preferences, and spending patterns have shifted. Brands that cater to the pet market must understand these dynamics to reach and… Continue reading Understanding the Pet Ownership Market: A Peek Into Consumer Behavior
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August 20, 2024
Eyes4Research
The current retail environment is fast-paced, and the lines between online and analog life continue to blur. Consumers expect a seamless experience, whether they are browsing a B2C brand’s website, using a mobile app, or walking into a physical store. The shift toward omnichannel retailing presents both a challenge and an opportunity for retailers. The… Continue reading Adapting to Omnichannel Retail: How Market Research Can Ensure a Seamless Customer Experience
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August 12, 2024
Eyes4Research
The explosion of new weight loss drugs on the market represents a massive shift in the landscape of the fitness, health, and wellness industries. These medications promise to alter not just the way consumers approach weight loss but also their broader lifestyle choices and consumption patterns. As brands navigate this evolving market, understanding the implications… Continue reading How Weight Loss Drugs Could Change Consumer Behavior in the Fitness and Wellness Industries
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August 2, 2024
Eyes4Research
Whether you are a consumer or a business owner, everyone feels the pinch of persistently higher prices– from the grocery store to the gas pump. Restaurants, in particular, are grappling with skyrocketing costs for ingredients, labor, and utilities. This economic shift is reshaping how people choose to dine out (or whether to dine out), as… Continue reading Navigating Inflation: How Rising Costs Are Shaping Restaurant Dining Behaviors
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July 23, 2024
Eyes4Research
The pharmaceutical industry is evolving, and understanding the nuances of the consumer journey is crucial for success. There are multiple touchpoints influencing consumer behavior, and the path from awareness to adherence is complex. By comprehensively mapping out this journey, pharma companies can leverage research to tailor their strategies to meet consumer needs more effectively, leading… Continue reading Understanding the Consumer Journey in Pharma
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July 16, 2024
Eyes4Research
In recent years, the pet care market has witnessed a notable shift: pet owners are increasingly gravitating toward upmarket pet food. The commercials feature pet food that is not only stored in the fridge but also often bears more than a passing resemblance to food the pet owners would make for themselves. This trend is… Continue reading Pet Owners’ Embrace of High-End Pet Food and Its Implications for the Pet Care Market
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July 9, 2024
Eyes4Research
The construction industry is a dynamic and multifaceted space, and at its core lies the crucial role of general contractors. They are the linchpins of construction projects, overseeing everything from initial planning to the final touches. Understanding their perspectives and experiences is essential for stakeholders across the construction landscape. However, conducting market research with general… Continue reading The World of General Contractors: Insights and Challenges For Research
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July 5, 2024
Eyes4Research
Consumer banking preferences have evolved in recent years, driven by technological advancements, changing behaviors, and increasing competition among financial institutions. Understanding these preferences is crucial for banks and financial service providers to tailor their offerings and remain competitive. How Consumers Bank Today Digital technology is at the forefront of what drives how consumers bank and… Continue reading Understanding Consumer Banking Preferences & Trends
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