How to Leverage Customer Journey Research to Convert Scrolling Into Buying

  • January 5, 2024

  • Eyes4Research

In the evolving landscape of online shopping, brands are continuously seeking strategies to capture the attention of potential customers amidst the endless scroll. Understanding the customer journey becomes imperative in transforming this passive scrolling behavior into active purchasing decisions. 

The Power of Customer Journey Research

Effective customer journey research delves into the intricate paths consumers take before purchasing. It provides valuable insights into their preferences, pain points, and the pivotal moments where decisions are made. By comprehending these touchpoints, brands can tailor their strategies to engage customers at each journey stage. 

The Conversion Path from Scrolling to Purchase

  • Awareness Phase: This initial stage is about grabbing attention. Brands can utilize compelling content, eye-catching visuals, and targeted ads to stand out amid consumer scrolling. 
  • Consideration Phase: Here, customers evaluate options. Providing detailed product information, reviews, and comparison tools aids in guiding them toward a favorable decision
  • Decision Phase: At this critical juncture, offering seamless purchasing experiences, and incentives like discounts or limited-time offers can clear call-to-action buttons and nudge customers toward making that final click. 

The Role of Custom Online Panels

Custom online panels, such as the ones created and managed by Eyes4Research serve as a powerful tool in this process, enabling brands to gain specific, real-time insights from their target audience. These panels facilitate direct engagement, allowing brands to conduct surveys, gather feedback, and test ideas or new concepts quickly. The ability to tailor questions and engage with a segmented audience ensures a more focused approach to understanding consumer behavior at each stage of the journey. 

Custom Online Panels Offer Enhanced Insights

Our custom online panels offer our B2C clients a tailored solution to decipher the customer journey intricacies for their brands. Our panels give brands access to a curated audience, allowing clients to conduct targeted research, gain timely feedback, and adapt quickly to consumer preferences. This empowers them to optimize their strategies and maximize their conversion rates. 

Leveraging customer journey research combined with the insights gained from custom online panels empowers brands to transform the act of scrolling into a seamless buying experience for their customers. By understanding and optimizing each touchpoint, brands can effectively engage customers and drive conversions in an increasingly competitive digital marketplace. 

Read more about consumer behavior and market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.