January 27, 2023
Eyes4Research
Regardless of your area of interest or expertise, there is probably a podcast to dive into while you are working away at your desk. For marketers, there are a wealth of podcasts to choose from, all hosted by experts who keep marketing directors, executives, and managers up to date on the latest news and trends in the industry. Here are 10 podcasts that marketing professionals should add to their playlists this year.
Behind the Numbers by eMarketer
Behind The Numbers showcases the impact of marketing on the business world. Its mix of in-depth interviews and short segments demonstrates how marketing impacts both the industry and individuals. In addition, Behind the Numbers shows a clear picture of what the modern state of digital media, commerce, and promotion currently looks like. They recently hit the 500th episode mark and are consistently listed among the best marketing podcasts.
Call to Action
A weekly podcast from the digital marketing experts at Unbounce, Call to Action covers the basics of digital marketing best practices. Episodes run about 15-30 minutes in length and regularly features practical advice and valuable tips from industry experts. The archived episodes offer a treasure trove of information, and the podcast has been called “a breath of fresh air” by marketing insiders.
Marketing Over Coffee
In Marketing Over Coffee, hosts Christopher Penn and John Wall discuss pertinent topics like SEO, social media marketing, and marketing project management. In addition to being marketing experts, they are local coffee shop owners, as well. They even record every episode in a local coffee shop. Marketing Over Coffee features interviews with pro marketers and premiers new episodes every Thursday. There is also an opportunity for listeners to submit questions ahead of time and have them answered in a future episode.
Online Marketing Made Easy
Created by Amy Porterfield, Online Marketing Made Easy helps small businesses launch their online marketing strategies. She presents actionable advice and step-by-step instructions that will help entrepreneurs overcome common challenges for small business owners. More seasoned marketers will appreciate a refresher course on the basics as well as learning detailed insider information from Porterfield’s case studies.
The Social Media Examiner Podcast
Michael Stelzner, the CEO of Social Media Examiner, takes listeners through the paces of learning how to enhance their company’s social media profiles. On the podcast, Stelzner features 45-minute interviews with industry experts each week. Recent topics include advertising on TikTok and Facebook retargeting tips. In addition to Social Media Examiner Podcast, Stelzer also hosts Social Media Talk Show every Friday evening to discuss the latest social media news and trends that every marketer should know about.
The Hustle and Flowchart Podcast
In this podcast, hosts Joe and Matt are marketers who teach their listeners about audience building and driving website traffic. They focus on creating and implementing marketing processes that are ideal for marketers looking to automate their work. Their information is presented in quick-to-digest actionable tips, lending itself to easy note-taking while listening.
Seeking Wisdom
Hosted by Drift’s David Cancel, Seeking Wisdom features the insider marketing secrets of successful startups. The podcast’s tagline, ‘Want to Become Better Every Day?’ Informs the philosophy of the content by offering valuable information so that listeners can take immediate action for their own marketing strategies. Most episodes are less than an hour, with several archived episodes clocking in at just under 20 minutes.
The Tropical MBA
Location-independent professionals are the focus of The Tropical MBA, hosted by Dan and Ian. On this podcast, Dan and Ian talk with their guests about their stories of creating successful businesses. This podcast is ideal for remote marketing employees and independent contractors who need a little extra advice on managing their day-to-day workflow.
The Science of Social Media
The Science of Social Media is the perfect podcast for anyone interested in learning more about the behind-the-scenes details of social media marketing. Hosted and created by the social media tool Buffer, the podcast often features questions from listeners and discusses topics such as how to develop a social media strategy, how to implement it successfully, and how to measure it all. This podcast currently boasts more than 25K listeners and a 4.7/5 rating on Apple.
Perpetual Traffic
This top marketing podcast dives into how to drive sales and generate leads on social media platforms. Hosted by the experts at digitalmarketer.com, Perpetual Traffic teaches listeners how to elevate their company’s social media presence and boost revenue by presenting real-life marketing campaign models. Topics include advertising on Snapchat, Smart Shopping on Google, and product launch marketing strategy.
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