The Ongoing Writers’ Strike and Its Impact on Consumers

  • June 9, 2023

  • Eyes4Research

As we have seen in the past, a writers’ strike is a significant event in the entertainment industry. It disrupts the creative process and causes ripple effects throughout the media landscape.   From delayed releases to altered storylines, there are several ways that this labor dispute will impact the entertainment experience for consumers. 

Delayed Productions and Release Dates

One of the most immediate effects of the writers’ strike is the delay in production schedules and subsequent release dates. The absence of writers hampers the creation of new scripts and screenplays, which causes setbacks in filming and post-production work. As a result, consumers may face longer waits for their favorite shows, anticipated movies, and other streaming content. Needless to say, these delays could lead to frustration and disappointment for audiences who are eagerly awaiting the next chapters in the shows that they love. 

Limited New Content

With the absence of fresh scripts and screenplays, a protracted writers’ strike would result in a dearth of new content for audiences. Networks and studios may resort to airing reruns, reality shows, and unscripted programming as placeholders, leaving audiences without the engaging stories that they expect and no doubt testing their patience.  This lack of new content impacts the overall entertainment experience for audiences, potentially leading to decreased audience engagement. 

Altered Storylines and Incomplete Narratives

In the case of ongoing television series, the writers’ strike can force showrunners and producers to make significant changes to storylines or even decide to prematurely end shows. The absence of the writers’ contributions could lead to a pile-up of unresolved plotlines and rushed conclusions. This could leave audiences with a sense of dissatisfaction, hindering the emotional investment and connection to the stories that they have been following. 

Disrupted Streaming Content

Streaming services have become a cornerstone for audience entertainment 

choices, providing them with a seemingly neverending wealth of original content. But the strike can disrupt the release schedule of original shows on streaming platforms. Subscribers may experience a slowdown in the production of new seasons or in the development of promising content. This could affect how consumers perceive the value of their subscriptions.  This disruption can lead to audience frustration and potential turnover among subscribers who want consistent and engaging content. 

The Impact on Audience Engagement

As mentioned above, a protracted strike can have broader impacts on audience engagement within the entertainment industry. The disruption in production may lead consumers to think twice about their current loyalties to certain networks or studios that are affected by the strike. This frustration can erode trust and enthusiasm among viewers, which could result in reduced engagement with the material, decreased theater attendance, and less active fan communities, which have been instrumental in getting the word out about shows and movies, especially among younger audiences. 

The ongoing strike will have wide-ranging consequences for consumers. Audiences may find themselves waiting longer for new seasons of their favorite shows, and new movies, and facing an overall lack of new content. 

Stay current with what is trending on the consumer side of the entertainment industry with the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from media and entertainment consumers. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.




About the author:

An industry leader and influencer – Rudly Raphael specializes in all aspects of research logistical design involving quantitative methodology, implementing internal system infrastructure to streamline business processes, channelling communication and developing innovative research solutions to ensure Eyes4Research remains a competitive force in the marketplace. An entrepreneur, inventor (patent holder), blogger and writer – his articles have been published in various magazines such as Medium, Ebony Magazine, Business2Community, and also cited in various journals and academic publications.