August 11, 2023
Strong relationships with survey panel members are essential for gathering reliable and insightful data. Building intimacy with participants boosts response rates and enables researchers to obtain candid feedback and valuable consumer insights. Here, we will explore 5 strategies you can employ to create intimacy with panel participants and elevate the quality of your research.
Researchers can ensure that panelists are invited to participate only in surveys that they are qualified for based on the basic demographic or qualifying information that was submitted to the researchers when they originally signed up to participate in the survey.
The researchers can also leverage technology to track survey panel members’ responses and engagement history, enabling them to deliver targeted surveys that resonate with their unique needs.
Providing thoughtful incentives that align with the interests of the target audience goes a long way in showcasing an appreciation for survey panel members’ time and efforts. Market researchers should offer a variety of rewards, such as gift cards, exclusive content, or entry into prize drawings, to appeal to diverse preferences.
Regularly updating incentives based on survey panel member feedback keeps the rewards fresh and enticing.
Actively seeking feedback on the survey process itself helps market researchers identify areas for improvement and demonstrates their commitment to continuous enhancement. Regularly surveying panel members on their experience and incorporating their suggestions into future research projects reinforces the notion that their input matters and shapes the research process.
Creating a community-like atmosphere among survey panel members encourages engagement and interaction. Market researchers can implement discussion boards or social media groups where survey panelists can share their thoughts, experiences, and even product recommendations.
A thriving community fosters a sense of belonging, making members more likely to participate in future market research endeavors.
Establishing intimacy with survey panel members is not only beneficial for market researchers, but also for the survey participants themselves. By creating a welcoming and personalized environment, market researchers can gain deeper insights and build lasting relationships with their survey panel members.
Read more about market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.