How Embracing Gender-Neutral Marketing Can Be a Game-Changer for Your Brand

  • October 6, 2023

  • Jennifer Smith Tapp

Successful B2C brands that enjoy a truly loyal audience are increasingly the brands that recognize the power of inclusivity and diversity in their marketing strategies. Embracing gender-neutral marketing has emerged as a true game-changer, allowing brands to connect with a broader audience and drive B2C brand loyalty. 

An example of a brand using gender-neutral marketing to great effect is Nike. Nike has been a trailblazer in gender-neutral marketing by promoting its products to athletes of all genders. Their “Just Do I” campaigns feature athletes of various backgrounds, genders, and abilities. 

Gender-neutral marketing has many advantages, and market research helps supercharge a gender-neutral marketing strategy by giving B2C brands the tools they need to gain insights from audiences and shape effective campaigns. 

Why Breaking Down Gender Stereotypes is Important

Traditional marketing often relied on gender stereotypes to target specific demographics. However, audiences today demand authenticity and inclusivity. B2C brands that challenge these stereotypes and adopt gender-neutral approaches are not only staying relevant but also resonating more deeply with their audience. 

  • Wider Reach: Gender-neutral marketing opens doors to a more extensive customer base. It speaks to individuals irrespective of their gender identity, making a brand more appealing to everyone. 
  • Enhanced Customer Loyalty: When consumers see themselves represented in a B2C brand’s marketing, they are more likely to connect emotionally with that brand. This connection often leads to increased loyalty and advocacy. 
  • Positive Brand Image: Embracing gender neutrality portrays a B2C brand as forward-thinking socially aware and responsible. It aligns with the values of the modern audience and can attract positive attention from media and influencers. 

Using Market Research as a Tool to Craft Gender-Neutral Marketing Strategies

To excel in gender-neutral marketing, B2C brands need to understand their audience on a deeper level. For experienced data collection agencies like Eyes4Research, custom online panels have offered a solution for clients looking to take their marketing to the next level by digging deeper into the preferences of their audiences. Here is why custom online panels are the key to success in gender-neutral marketing strategies:

  • Tailored Insights: Custom panels allow B2C brands to collect specific data about their target audience, including their preferences, behaviors, and attitudes toward gender-neutral marketing. This data is invaluable for crafting effective marketing campaigns. 
  • Real-time Feedback: Online panels provide real-time feedback, enabling B2C brands to adapt quickly to changing trends and consumer sentiments. This type of agility is crucial in the fast-paced world of marketing. 
  • Cost-Effective Research: Custom panels can be more effective than traditional market research methods. They allow B2C brands to reach a highly targeted audience without the expenses associated with larger-scale surveys
  • Improved Product Development: Understanding audiences’ diverse needs and preferences can lead to more inclusive product development, ensuring that a B2C brand’s offerings resonate with a broader spectrum of consumers. 

In a market where diversity and inclusivity are celebrated, gender-neutral marketing is no longer an option; it’s a necessity. B2C brands that take the lead in this movement not only win the loyalty of a more extensive audience but also secure their position as forward-thinking and socially responsible B2C companies. 

B2C brands that are looking to embrace gender-neutral marketing should consider harnessing the power of custom online panels. Brands that do will be empowered with invaluable insights, enabling their brand to stay ahead of the curve and truly connect with their audience. 

Read more about marketing and market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.