Why Data is Key to Unlocking the Rise in Domestic Tourism

  • October 4, 2023

  • Jennifer Smith Tapp

In the years since the height of the pandemic, there has been a steady increase in domestic tourism around the globe. From exploring hidden gems in their own backyard to embarking on road trips through picturesque landscapes, audiences are rediscovering the joy of exploring their own countries. But what is behind the increase in domestic travel, and how can businesses capitalize on this trend? The answer lies in data. Here’s why: 

Understanding Changing Audience Preferences 

Data helps B2C and B2B businesses peek into the minds of the travel audience. By analyzing audience behavior, B2C and B2B businesses can uncover evolving preferences, such as a shift towards sustainable and nature-focused tourism experiences. Armed with this knowledge, these businesses can tailor their offerings accordingly. 

Economic Factors

Economic indicators play a pivotal role in understanding domestic tourism trends. Data on income levels, job stability, and disposable income help paint a clear picture of who can afford to travel domestically. This information is invaluable for businesses in the tourism sector. 

Impact of Global Events

Data allows B2C and B2B businesses to track how global events, such as pandemics, impact travel patterns. Understanding the correlation between these events and domestic tourism can aid in crafting more resilient strategies for the future. 


In the age of personalization, data enables B2C and B2B businesses to create tailored travel experiences. Knowing audiences’ specific preferences and travel histories helps in recommending destinations, accommodations, and activities that resonate with their interests. 

Marketing and Promotion

Data-driven marketing campaigns have a higher chance of success. By harnessing data, B2C and B2B businesses can identify the most effective channels, times, and messages to reach potential domestic tourists. 

Leveraging Custom Online Panels for Data Collection

To thrive in this data-driven era of domestic travel, partnering with a reliable data collection agency is essential. Eyes4Research specializes in creating custom online panels, offering these important advantages to our B2C and B2B clients: 

  • Targeted Data: At Eyes4Research we can create custom panels tailored to our clients’ specific research needs, ensuring that they get the data that matters most to their businesses. 
  • Valuable Audience Insights: Our online panels provide our clients with access to audience insights, allowing them to make informed decisions quickly. 
  • Diverse Demographics: We can reach a wide range of participants, ensuring that data is representative of the entire domestic tourism market. 
  • Expert Analysis: Our team of data analysts helps our clients uncover actionable insights from the data that is collected, empowering them to make data-driven decisions. 
  • Cost-Effective: Custom online panels are a cost-effective way to collect data, especially when compared to traditional research methods. 

Data is the compass that guides B2C and B2B businesses in understanding and capitalizing on the surge in domestic tourism. By leveraging the power of data through custom online panels, these businesses can stay ahead in the evolving tourism industry, creating tailored experiences that resonate with the modern travel audience. 
Read more about market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.