December 27, 2023
Regardless of your specific business, the landscape is competitive, meaning that B2C and B2B brand integrity is crucial. Companies invest significant resources in crafting a brand promise– a commitment to customers that defines their experience with the product or service. However, ensuring this promise aligns with the actual brand experience requires in-depth market research.
The Brand Promise-Experience Gap
Often, a gap exists between what a B2C and B2B brand promises and what customers experience. This disparity can lead to dissatisfaction, negative reviews, and a loss of trust. To bridge this gap, companies turn to market research– a multifaceted approach to understanding customer perceptions, behaviors, and expectations.
The Role of Market Research
Why Custom Online Panels Are a Solution for In-Depth Insights
For B2C and B2B businesses seeking tailored, in-depth insights, custom online panels, like the ones created and managed by Eyes4Research, are an invaluable tool. These panels consist of carefully selected participants who provide detailed feedback and insights relevant to your brand. Leveraging custom online panels enables the following:
Aligning brand promise with customer experience requires continuous market research efforts. Embracing custom online panels offers a strategic advantage, enabling B2C and B2B brands to gain deeper insights, understand their audience better, and ultimately deliver on the promises made to their customers.
With access to over 10 million panelists around the globe, Eyes4Research specializes in providing online panels of specialty audiences to B2C and B2B brands. We have over 20 years of experience connecting online panels with B2C and B2B brands looking for deep insights from their target audience so they can make informed decisions and supercharge their marketing strategies.
Read more about market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.