July 23, 2024
Eyes4Research
The pharmaceutical industry is evolving, and understanding the nuances of the consumer journey is crucial for success. There are multiple touchpoints influencing consumer behavior, and the path from awareness to adherence is complex.
By comprehensively mapping out this journey, pharma companies can leverage research to tailor their strategies to meet consumer needs more effectively, leading to better health outcomes and increased brand loyalty.
The Consumer Journey in Pharma
The consumer journey in the pharmaceutical sector typically plays out in several stages:
What is the Role of Research in Understanding Pharmaceutical Consumer Preferences and Behaviors?
Understanding consumer preferences and behaviors at each stage in the journey is vital for pharma companies. This knowledge is necessary for developing targeted marketing strategies, improving product offerings, and ultimately enhancing patient outcomes. Here are some key reasons why research is essential:
Why Pharma Companies Should Leverage Custom Online Panels for Deeper Insights
To gain a deeper understanding of consumer preferences and behaviors, custom online panels are an invaluable tool for pharmaceutical companies. These panels, such as the ones designed by Eyes4Research, consist of pre-recruited participants who match the target demographic profile, allowing for highly targeted and efficient data collection.
Instead of casting the net as wide as possible, and hoping for the best, custom online panels allow pharma companies to precisely target specific consumer segments, leading to more relevant and actionable insights. In addition, panels provide the opportunity to collect real-time feedback, helping pharma companies to stay agile and responsive to market changes and stay on top of what is needed from their product offerings.
Online panels are generally more cost-effective than traditional research methods, offering pharma companies significant savings while delivering high-quality data. Finally, engaging with a pre-recruited panel can lead to higher response rates and more detailed insights compared to broader surveys that might not tell the whole story.
Understanding the consumer journey in the pharmaceutical industry is critical for developing effective strategies and improving patient outcomes. By leveraging research tools like custom online panels, pharma companies can gain valuable insights into consumer preferences and behaviors, from awareness to adherence.
This knowledge empowers companies to tailor their approaches, enhance their products, and ultimately better serve their consumers. Investing in comprehensive market research is not just an option– it’s a necessity for staying competitive in a dynamic healthcare landscape that is becoming more patient-centric.
Read more about the healthcare industry and how your company can harness the power of online panels on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
July 16, 2024
Eyes4Research
In recent years, the pet care market has witnessed a notable shift: pet owners are increasingly gravitating toward upmarket pet food. The commercials feature pet food that is not only stored in the fridge but also often bears more than a passing resemblance to food the pet owners would make for themselves.
This trend is not a fleeting fad but a significant movement reflecting broader societal changes. As pets are increasingly viewed as genuine members of the family, their care is becoming more personalized and more luxurious. Here, we will take a look into the reasons behind this shift and its implications for the pet care industry.
What Are The Drivers Behind the Rise of High-End Pet Food?
The Potential for Market Growth and Other Opportunities for Brands
The embrace of high-end pet food has significant implications for the pet care market. Here are some key areas of impact and opportunity to take note of:
The rise of premium pet food is reshaping the pet care market as customers who can afford to do so are extending their search for higher-quality products for other aspects of their lives to their pets. It’s a shift that presents significant growth opportunities for brands that prioritize the elements that are most important to pet owners– innovation, transparency, and sustainability.
Eyes4Research has everything you need to collect high-quality insights from pet owners and our Veterinarian panels. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
July 9, 2024
Eyes4Research
The construction industry is a dynamic and multifaceted space, and at its core lies the crucial role of general contractors. They are the linchpins of construction projects, overseeing everything from initial planning to the final touches. Understanding their perspectives and experiences is essential for stakeholders across the construction landscape.
However, conducting market research with general contractors presents unique challenges. Here, we will delve into the intricacies of the world of general contractors, and explore the hurdles in conducting research with this vital audience.
What is the Role of General Contractors?
General contractors are pivotal in orchestrating construction projects, whether residential, commercial, or industrial. Their responsibilities include:
Given their multifaceted roles of general contractors, they possess a wealth of knowledge and experience that is invaluable for market research. But leveraging this deep reservoir of insight is easier said than done.
Challenges in Conducting Research with General Contractors
A Solid Research Solution: Custom Online Panels
Custom online panels, such as the ones designed and managed by Eyes4Research, offer a promising solution to the challenges of conducting research with general contractors. By designing a dedicated and tailored panel of general contractors, researchers can engage with this hard-to-nail-down group more effectively. Here’s how:
The construction industry is competitive and is rapidly evolving. Staying ahead of the curve requires deep actionable insights. General contractors hold the keys to this knowledge, but traditional research methods often fall short of capturing their expertise. Custom online panels present an innovative and effective solution to bridge the gap between researchers and the expertise of general contractors.
By utilizing custom online panels, businesses can overcome the challenges of researching general contractors and gain a competitive edge with precise actionable insights tailored to their needs.
Read more about the construction industry on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from general contractors. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
July 5, 2024
Eyes4Research
Consumer banking preferences have evolved in recent years, driven by technological advancements, changing behaviors, and increasing competition among financial institutions. Understanding these preferences is crucial for banks and financial service providers to tailor their offerings and remain competitive.
How Consumers Bank Today
Digital technology is at the forefront of what drives how consumers bank and continues to lead consumer banking trends. Mobile banking, driven by the of smartphones for banking tasks has skyrocketed. Consumers use mobile apps to check balances, transfer funds, deposit checks and pay bills. In addition, online banking, via desktops and laptops remains popular for more complex tasks such as managing investments and applying for loans.
There’s no doubt that technology has made it possible for consumers to bank on the go. But despite the rapid rise of digital banking, many consumers still value the personal interaction and services provided in physical branches, especially for transactions like mortgage applications and financial advice.
ATMs continue to be an essential part of banking for cash withdrawals, deposits, and other transactions. The convenience and widespread availability of ATMs support their ongoing use. Telephone banking offers an alternative for those who may not be comfortable with digital channels or require assistance outside regular branch hours.
Types of Banking Options Available to Consumers
Based on their needs and the level of personalized service they want to receive, consumers have a variety of banks and accounts to choose from:
Banking Preferences of Small Business Owners
Small business owners have distinct banking needs that differ from individual consumers. These entrepreneurs often seek banking services that offer flexibility, scalability, and personalized support to accommodate the unique financial demands of their businesses. From managing cash flow and securing lines of credit to handling payroll and processing payments, small business owners require tailored solutions that can adapt to their evolving needs.
They also value strong relationships with their bankers, who can provide expert advice and facilitate growth opportunities. Here is a quick snapshot of the primary banking preferences of small business owners:
How Financial Institutions Can Leverage Custom Online Panels for Banking Research
For financial institutions seeking to better understand consumer and small business banking habits, custom online panels can be a game-changer. Here’s how:
Understanding consumer banking preferences is essential for financial institutions to remain competitive in a rapidly changing market. By analyzing how consumer bank, the types of banks and accounts they use, and the specific needs of small business owners, banks can tailor their offerings to meet evolving demands.
In addition, leveraging custom online panels for research can provide invaluable insights, enabling financial institutions to stay ahead of trends and continuously improve their services.
Read more about market research and consumer behavior on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.