September 12, 2023
Eyes4Research
When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume information and goods. The early internet was relatively primitive and boring, but it soon evolved to be dominated by ecommerce and then social media platforms. Many tech and business experts believe that we are at the precipice of a new internet era, often referred to as “Web3,” for the third iteration of the internet. Proponents say that Web3 will be a decentralized internet that runs on blockchain technology, and brands that know how to utilize it to connect with their consumers will gain an advantage in the new tech-driven economy.
Gavin Wood, the founder of proof-of-stake cryptocurrency Polkadot and cofounder of Ethereum, first coined the term Web3 in 2014 to describe the increasingly decentralized internet based on blockchain technology, which he helped to create. Obviously, the definition is a bit broad and open to interpretation to a certain extent, so in the subsequent years others have added to Wood’s definition. As technology has advanced since 2014, and more people have become familiar with blockchain technology, other important elements of Web3 that’ve been identified are its trustless nature – which may sound negative, but in this context it’s not and will be explained more later – and users/consumers control over their personal information.
The trends suggest that although there are many barriers to the complete adoption of Web3, where it is adopted, investors, brands, and consumers will reap incredible benefits. Consumers will enjoy the control they will gain over their personal data, while brands will find new ways to connect with their loyal consumers. So let’s take a look at how Web3 started, where it is today, and how consumers can expect from this new iteration of the internet.
How the Internet Became Web3
Tech experts generally divide the history of the internet into three phases. The first phase, known as Web 1.0, includes the period from just before the World Wide Web went public in 1991 to 2004. This era of the internet was marked by static web pages that were primarily informational and not interactive, although some of the earliest ecommerce sites, such as Amazon, began during this era. The second era, Web 2.0, began in the mid-2000s with the growth of social media, blogs, and ecommerce. The internet became much more interactive and the technology was driven by smartphones and cloud computing. As blockchain technology became more widespread by the late 2010s, experts have argued that we entered the latest version of the internet around that time.
As we enter this new internet paradigm, its success will depend on its widespread adoption, which will largely be contingent upon how well consumers understand the technology. Web3 will be based on blockchain technology, which may sound complex at first but it’s really straightforward. Blockchains are online storage systems that use encryption and distributed computing to protect the data stored on them. Encryption gives only limited people access to the data, while the distributed or decentralized element means that shards of data need to match in order for data packets to be retrieved or transactions to take place. In theory, and so far in practice, this form of internet creates a “trustless” format, whereby users are not forced to trust a company or central authority to protect their data or ensure that transactions are legitimate. Blockchain technology has opened an array of opportunities for investors and consumers, some of which are currently being realized.
Real World Web3 Applications
Cryptocurrencies have led the transition to Web3, with Bitcoin, the world’s first cryptocurrency being released on January 9, 2009. Bitcoin’s potential application for Web3 investors and consumers were quickly realized, as it remains the number one cryptocurrency by market cap because of its utility as money, a store of value, and as a financial instrument. But as much as Bitcoin may’ve opened the Web3 door, it’s the number two cryptocurrency by market cap, Ethereum, which will likely play a bigger role in the new internet paradigm.
The Ethereum blockchain has proven to be highly adaptable and a destination for businesses and consumers who use Web3. Everyday new “tokens” are being created that allow users to access the Ethereum blockchain for decentralized finance, smart contracts, and non-fungible tokens (NFTs). NFTs are digital art that are “minted” as originals and stored on the blockchain. As strange as the concept of NFTs may seem to many, they’re gaining in popularity and market cap. Investment bank Jefferies that NFTs will have a market value of over $85 billion by 2025.
Smart contracts, decentralized finance (DeFi), and decentralized autonomous organizations (DAOs) will also play a role in the emerging world of Web3. Smart contracts are contracts that are stored on a blockchain and can only be completed or fulfilled when certain requirements are met, while DAOs are companies that are bound by rules coded into the blockchains they use. These two concepts are combined when DAOs store data, such as retail prices, and contracts with wholesalers on blockchains, with the advantage being they are invulnerable to standard hackers.
When DAOs and traditional companies use blockchains for business purposes, it is referred to as decentralized finance (DeFi). DeFi can include person-to-person or company-to-company transaction, with the primary benefit being that banks are bypassed. Although transaction fees are part of every blockchain transaction, they are often small and consumers only pay for the transactions they make. As more consumers are learning the ropes of Web3 and blockchain technology, companies and brands are starting to pay attention.
Some Brands That Have Adopted Web3 and DeFi
Due to the nature of Web3, it isn’t immediately apparent how many brands have adopted the new internet paradigm, but a quick look reveals that it is catching steam. Microsoft, AT&T, and Overstock.com have all begun accepting crypto for bill and merchandise payments, perhaps acting as the vanguard of DeFi and Web3 adoption among major brands. But a number of lesser known companies are also making inroads in the world of Web3.
Among the brands using Web3 and DeFi to watch out for the in coming years are the blockchain based social platform, Steemit, and the blockchain based supply chain, Everledger. Another company to follow is the decentralized exchange trading market, Augur. The reason why these three companies are potentially poised for success is because they all combine the new technology of Web3 with goods and services current consumers want.
Future Trends and Consumer Benefits of Using Web3
There’s no doubt that Web3 adoption will set the tone for technology advances in the coming decades, but brands that know how to utilize it, such as those mentioned earlier, will use it to connect with their consumers. The trustless element of blockchain technology gives plenty of freedom to the consumer in many different ways. For example, consumers will be able to trade online apps on blockchains using smart contracts, cutting out the middleman in the process. Web3 also has the ability to give consumers more control over their data.
Under the current internet paradigm, personal data is stored on servers that are vulnerable to hackers, but on Web3, data can be stored on blockchains that can only be released if the owner allows it. In addition to enhanced security, blockchain data storage will cut down on spam and those who use it will be able to say goodbye to third party cookies forever!
One of the most important future trends of Web3 will be how it connects brands with its consumers, by building more trust and loyalty. Because 76% of consumers don’t know what companies are doing with their personal data, the adoption of Web3 gives brands an opening. Perhaps somewhat ironically, the trustless aspect of the blockchain can provide a way for brands to rebuild trust with their customers, although it will require consumers to adopt the new technology. Brands can also leverage the new technology in other unique ways to build customer loyalty.
Nike has recently combined blockchain technology and the metaverse – which is considered another part of Web3 – to sell virtual sneakers in the virtual world, Roblox. Fashion brand Dolce & Gabbana recently combined the metaverse and NFTs to connect with its consumers by auctioning a nine-piece collection of NFTs for $6 million, which included a suit that the auction winner can wear in the metaverse. Brands can also issue NFTs and/or blockchain tokens as a way for their consumers to access special online events or deals, ultimately replacing standard loyalty points.
How well brands migrate loyalty rewards programs to Web3 will likely play a much bigger role in the retail space in the future, giving consumers more power over how they store and use those points. An average consumer is enrolled in 18 loyalty programs, but they are only actively engaged in less than half of them, meaning lost points for the consumer and fewer chances for brands to engage their customers. Web3 technology can bring customer loyalty programs to the next level by offering digital rewards that are uniquely ownable, tradeable, and collectable, transforming brand-customer transactions into a more immersive experience.
Of course the adoption of Web3 faces some barriers. Most of the big tech companies have no incentive to give up the power they hold over Web 2.0 and the current US government is hostile- to crypto generally and appears to know little, or care, about blockchain technology’s wider uses. Consumers are also slow to learn about what many perceive as an arcane form of technology, but many of these barriers existed before other major technology revolutions throughout history. Web3 may not replace the current iteration of the internet overnight, but brands that recognize its value as a tool to connect with consumers will find that it will be useful in the coming years.
About the author:
An industry leader and influencer – Rudly Raphael specializes in all aspects of research logistical design involving quantitative methodology, implementing internal system infrastructure to streamline business processes, channelling communication and developing innovative research solutions to ensure Eyes4Research remains a competitive force in the marketplace. An entrepreneur, inventor (patent holder), blogger and writer – his articles have been published in various magazines such as Medium, Ebony Magazine, Bussiness2Community and also cited in various journals and academic publications.
September 1, 2023
Eyes4Research
In recent years, education has undergone a remarkable transformation, driven by the rapid-fire advancements of technology. The surge in virtual learning platforms has revolutionized the way audiences acquire knowledge, breaking down barriers and offering unprecedented flexibility for students. Here are some possible reasons behind this surge and what their impact has been on education.
Why Virtual Learning Platforms Are Accessible and Convenient
Virtual learning platforms have democratized education by making learning accessible to audiences around the globe. No longer constrained by physical location, students can access courses from top institutions and experts without having to relocate to commute. This convenience has been a driving force behind the popularity of virtual learning.
Flexibility for Diverse Learners
One size doesn’t fit all audiences, and virtual learning platforms recognize that. These platforms offer a variety of forms– from self-paced courses to live webinars– catering to the different learning styles of audiences. It is this flexibility that empowers audiences to customize their education, balancing it with work, family, or other commitments.
Virtual Learning Platforms Are Cost-Effective
Traditional education often comes with high costs for audiences, including tuition, textbooks, and commuting expenses. Virtual learning platforms provide a more affordable alternative, allowing audiences to access high-quality educational resources at a fraction of the cost. The cost-effectiveness has made education more inclusive and attainable for audiences.
Lifelong Learning Opportunities for Professionals
The surge in virtual learning platforms has blurred the line between formal education and lifelong learning. Professionals can now upskill or pivot careers altogether without leaving their jobs, and retired audiences can explore new interests. This continuous learning approach aligns with the evolving demands of the modern workforce audience.
Creation of Global Learning Communities
Virtual learning platforms foster diverse and global communities of students. Through discussion forums, online groups, and collaborative projects, audiences from different backgrounds can engage in meaningful interactions, sharing perspectives and expanding their horizons.
Personalized Learning Experience
Advanced algorithms and data analytics enable virtual learning platforms to offer personalized recommendations and learning paths. This data-driven approach tailors the learning experience to an individual’s strengths, weaknesses, and preferences.
Technological Advancements Are Fueling Engagement
High-speed internet, video conferencing, interactive online tools, and other advancements are intertwined with virtual learning platforms. These technologies enhance audience engagement and create immersive learning environments that simulate real-world experiences for audiences.
As virtual learning continues to evolve and innovate, they are reshaping the educational landscape. Education is becoming more accessible, flexible, and more engaging than ever for audiences. Whether pursuing formal education, upskilling, or simply following a passion, audiences are now empowered learners who are able to take charge of their educational journey.
Stay current on the changing education landscape and technology with the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from educators. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
August 16, 2023
Eyes4Research
Experiential learning has emerged as a powerful approach to education, revolutionizing the traditional classroom experience. Unlike passive learning methods, such as lectures and textbooks, experiential learning actively engages students through hands-on experiences and real-world challenges.
Here are 4 reasons why experiential learning is important and why it is having a transformative impact on encouraging critical skills, fostering deeper understanding, and preparing students for success.
Active Engagement and Immersive Learning
Experiential learning places students at the center of their own education, enabling them to actively participate in the learning process. By immersing themselves in practical activities, students develop a deeper understanding of the subject matter.
This hands-on approach encourages curiosity, creativity, and problem-solving skills, allowing learners to connect theory to real-life situations and apply their knowledge effectively.
Fostering Critical Skills
Experiential learning goes beyond memorization; it nurtures a range of critical skills essential for personal and professional growth. Communication, teamwork, adaptability, and leadership skills are honed as students collaborate and tackle challenges together.
Additionally, experiential learning builds resilience and self-confidence, empowering learners to embrace failures as valuable learning opportunities.
Real-World Relevance
Traditional education often struggles to convey the practical applications of theoretical knowledge. Experiential learning bridges this gap by exposing to authentic, real-world scenarios.
Whether through internships, field trips, simulations, or project-based learning, students gain insights into how their academic learning aligns with the complexities of the world around them. These types of relevant lessons ignite a love of learning and a sense of purpose in students, inspiring them to make meaningful contributions to society.
Enhanced Retention and Long-Term Learning
Studies have shown that experiential learning significantly improves information retention compared to passive learning methods. When students actively participate in their education, they form lasting memories and a deeper understanding of the subject matter. This retention extends beyond exams and empowers students to apply their knowledge long after leaving the classroom.
Experiential learning is an exciting innovation in education, transforming the way we teach and learn. Its emphasis on active engagement and real-world relevance shapes students into well-rounded and adaptable individuals.
Stay current on the changing education landscape with the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from educators. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
August 14, 2023
Eyes4Research
Polling has been an integral part of politics and decision-making for decades. However, it is not uncommon to witness pollsters facing criticism and being called out for inaccuracies in their predictions. While they utilize sophisticated methodologies, the question remains: why do they often get it wrong? What are the key factors that contribute to the pitfalls of polling?
Sampling Bias
One of the primary reasons behind the inaccuracies of polls is sampling bias. If the sample collected is not representative of the entire population, the results will be skewed. Achieving a truly random sample can be challenging, as certain groups may be underrepresented or difficult to reach, leading to distorted outcomes.
Methodological Errors
Pollsters employ various methodologies, such as phone surveys, online polls, or face-to-face interviews. The choice of method can influence the results, and even subtle variations in the wording of questions or in the design of surveys may introduce biases. Methodological errors can lead to misinterpretations and predictions that do not reflect reality.
Nonresponse Bias
Low response rates can plague pollsters’ efforts, as those who decline to participate in surveys may differ significantly from those who do respond. Nonresponse bias can skew the results and create an inaccurate reflection of public opinion.
Timing and Momentum
Polls are snapshots of public sentiment at a specific moment in time. Political landscapes are dynamic, and events can dramatically impact voter behavior. If polls are conducted too early or too late, they may not capture the most relevant insights, making them susceptible to inaccuracies.
Social Desirability Bias
Respondents might provide answers they believe are socially acceptable or expected, rather than their genuine opinions. Social desirability bias can be particularly significant in controversial or sensitive topics, leading to unreliable data.
Uncertainty and Margin of Error
Polls inherently involve a degree of uncertainty and the margin of error accounts for this variability. However, pollsters and the media often present poll results as definitive predictions, ignoring the potential for error and leading to misconceptions about the accuracy of the data.
Pollsters play a crucial role in shaping public opinion and political decisions. But they face formidable challenges that can lead to inaccuracies in their predictions. Addressing these challenges are essential steps to improve their accuracy.
As voters, it is important to recognize that polls are just snapshots in time and not crystal balls for election outcomes. By understanding the limitations of polls, voters can make more informed interpretations of poll voters and avoid being influenced by unrealistic expectations.
Read more about the market research industry on the Eyes4Research blog. The Eyes4Research voter panel provides academic researchers, pollsters, and campaign managers, among others, access to the first nationwide panel of likely voters to conduct online polling, as testing, focus groups, and in-depth interviewing among registered voters across the United States.
August 9, 2023
Eyes4Research
In recent years, the retail landscape has undergone a significant transformation, with subscription-based models emerging as a game-changer in the industry. Traditionally, consumers have been accustomed to one-off purchases, but now, a growing number of retailers are embracing subscription services to offer consumers convenience, personalization, and a steady revenue stream. Here are 6 reasons why consumers are seeing more subscription services on the market.
One of the primary reasons driving the surge in subscription-based models is the unparalleled convenience they offer to consumers. With a subscription, consumers can have products they love delivered to their doorstep regularly, without the hassle of reordering every time.
From beauty and fashion to groceries and pet supplies, this model caters to a wide range of industries, making consumers’ lives easier and more efficient.
In the era of information overload, consumers seek tailored experiences that align with their preferences. Subscription-based retailers leverage data analytics to understand their customers better, curating personalized product selections that cater to individual tastes.
This personalized touch creates a sense of exclusivity, making customers feel valued and understood.
For retailers, subscriptions offer a predictable and steady revenue stream, creating a more stable business environment. Rather than relying solely on seasonal fluctuations or one-time purchases, subscription models provide a reliable income source that can be used for strategic planning and business growth.
Subscription-based models encourage loyalty and commitment from customers. As users experience a seamless and rewarding shopping experience, they are more likely to stick with a brand long-term, leading to increased customer retention rates.
For new and innovative brands, subscription services provide an excellent platform for product discovery. By offering trail-sized products in subscription boxes, emerging brands can showcase their products to a targeted audience, gaining exposure and potential loyal customers.
Subscription models often promote sustainable practices. Sending products in bulk or utilizing eco-friendly packaging allows retailers to reduce their carbon footprint and contribute to a greener future. This aligns with the growing trend of consumers being increasingly aware of sustainability.
As the subscription model trend continues to evolve, retailers will need to adapt and innovate to meet the changing needs and expectations of their customer base. Offering seamless experiences and unique products gives retailers the opportunity to redefine the future of shopping and build lasting connections between brands and consumers.
Read more about the retail industry on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
August 9, 2023
Eyes4Research
Since the late 1990s, the American retail landscape has changed tremendously, as a number of “big box stores” that were once the “go to” places for shopping have closed their doors forever. The emergence of Amazon and ecommerce have changed the way brands connect with their customers, proving to be the number one challenge to big box stores, but the big box stores face other obstacles to their survival as well. Traditional brick-and-mortar stores, both “big box” and “mom-and-pop” stores, have faced this new retail paradigm in different ways and with varying levels of success. Notable big box stores such as Kmart and Bed Bath & Beyond have failed to properly adapt and have gone out of business while others, including Walmart, have thrived. The new challenges have forced the big box stores to realign their business models as they enter this new phase in retail history. How well big box stores, as well as corner stores, adjust to changing consumer tastes and technology trends in this new economic reality will determine which brands are successful and which are left by the wayside.
The term “big box store” is somewhat open ended and a bit ambiguous, but it generally refers to physically large (approximately 50,000 to 100,000 square feet or more) retail establishments that are usually part of a larger national or global chain. Walmart is perhaps the most recognized big box store in North America, while Carrefour is a similar chain in Europe. Big box stores can be general merchandise type department stores like Walmart and Carrefour, but specialized “category killers” such as Best Buy, Hobby Lobby, and Menards are also considered big box stores.
Many retail experts, entrepreneurs, and consumers believe that big box stores are past their prime and may be a thing of the past within a few years, yet some trends suggest that they may be about to catch their second wind. The more forward thinking big box stores are utilizing new technologies and developing intriguing ways to engage new consumers and strengthen existing connections with loyal customers, which may be the key to their survival and success in the coming years. So let’s take a look at the background of big box stores, the challenges they’ve faced, and how some of the more successful brands have risen above these challenges to offer consumers new shopping experiences.
Big Box Stores Then and Now
Big box stores were born in the US during the 1960s, when many aspects of society were undergoing major changes. Among the first big box stores were Target and Kmart, which were followed by Walmart and others in the 1970s, before the trend was exported from North America to the world. The growth of malls helped early box stores, as they often served as anchors for malls, but both were often the death knell for mom-and-pop brick-and-mortar stores.
Big box stores were hurt by the emergence of ecommerce in the 2000s, but the COVID pandemic also threw a monkey wrench into the space, which retailers, entrepreneurs, and consumers are still trying to understand. Malls, which were already reeling from changing consumer habits, closed and although big box stores stayed open, they lost a large share of their profits to ecommerce giants such as Amazon. Fortune reported in 2021 that 12,200 US stores closed in 2020 and that 630 companies, including big box store JC Penney declared bankruptcy. Of course, other major big box stores such as Sears have already all but disappeared, and big box original Kmart has shuttered its doors permanently in the US. These bankruptcies and closing have left many to wonder what’s the future of big box stores and retail brick-and-mortar stores in general, but the trends show that the survivors of the space are positioned to take advantage of emerging technology and social trends.
Larger Stores
One would think that in the current retail climate it would be financial suicide to physically expand on the big box model, yet some brands are doing so with apparent success. In particular, Target plans to build 150,000 square foot stores in more popular locations in the coming years with one goal being to account for a surplus in inventory the stores experienced after supply chain issues were alleviated. With this in mind, the backrooms of each of these larger stores will be five times larger than normal sized stores. These larger stores will offer not only more products but also serve as digital fulfillment centers. Consumers will be able to purchase items online more easily, or on a mobile app, and then pick them up at their local Target hassle free. Many consumers will like the reduced steps in the retail process while others will appreciate saving time and gas by doing less driving and more convenient shopping.
A number of big box home building stores are also planning to increase their physical space in order to stay competitive with ecommerce. Home Depot introduced seminars for its loyal customers during COVID and due to the program’s success, they’ve decided to keep and expand on the idea. The home improvement giant also plans on expanding its distribution centers in the coming years, which they believe will ultimately reduce costs that they can then pass on to their customers.
One of Home Depot’s major competitors, Lowe’s, has also made consumer friendly adjustments in the new retail landscape. Lowe’s developed a customer loyalty program known as the “Pro Zone,” where higher paying customers, often contractors, can use special checkouts for convenience and can access special sections of the store where they can purchase commonly used tools and other items.
Farm and home improvement giant Tractor Supply has also made serious efforts recently to increase its footprint in the retail sector. Tractor Supply recently made a deal with Carhartt to expand its presence in 100 stores, in a “store within a store” model. The store within a store idea has been around for awhile, but Tractor Supply’s embrace of it may signal a trend that other big box stores will pick up on as they look for new ways to connect with a greater number of consumers.
Smaller Stores
As some big box stores increase the physical space of their locations, in order to cater to customer demands of convenience, others are decreasing their size to give consumers better customer service and an enhanced shopping experience. Electronics giant Best Buy is one of the brands at the vanguard of this trend, notably opening a much physically diminished 5,000 square foot store in North Carolina in July 2022. Although this and other smaller stores will have fewer items, it promises to offer consumers better support and other features, including pickup lockers outside the store. Retail experts see the trend of some big box stores going smaller opening the door for a potential resurgence of nonchain and mom-and-pop brick-and-mortar stores as well.
Studies and sales figures show that most people like the lower costs big box stores offer, and the convenience of ecommerce, but many consumers want their values reflected in the stores and brands they support. Many smaller families and singles, especially those in urban locations, often look for a different shopping experience a part form big box stores, which can be a pejorative term to many urbanites. These consumers like to “buy local” and claim that the smaller brick-and-mortar stores offer a better customer experience. With this in mind, many nonchains as well the big box stores have opportunities to connect with new consumers. Because the vast majority of big box stores are located in suburban locations, the trend toward smaller stores could mean a new footprint for big box stores in urban or even small town markets. These chains will have to be cognizant, though, of what consumers in these areas prefer and why they patronize nonchain stores.
Experimental Approaches
If big box stores are to survive the next ten to twenty years, they’ll have to develop new and innovative approaches to business. As ecommerce businesses allow their customers to try items, such as clothing, virtually before purchasing, big box stores can do similar things. IKEA and Apple are known for their stores where consumers can spend time trying devices, furniture, or other items before purchasing and then have them delivered to their homes. General merchandise big box stores will likely follow this trend, although the degree to which it offered will probably vary from store to store.
Big box stores will also benefit from omnichannel marketing. Channels are the ways in which brands and consumers interact, so omnichannel marketing describes all the ways brands connect with their consumers, simultaneously. These channels can include print, television, radio, internet, mobile apps, or even billboards. Big box stores are uniquely positioned to take advantage of omnichannel marketing, even more so than ecommerce companies, due to their resources and presence in both physical and virtual spaces.
Utilizing Tech Trends
Finally, if big box stores are to challenge ecommerce in any meaningful way, they’ll have to incorporate tech trends into their business models. Successful big box stores will likely embrace the automation trend, from their distribution centers to their checkout lanes. Automation will save both companies and consumers money, and it appears that the public’s negative attitudes toward automation have largely subsided.
Big box stores will continue to reach and retain customers through other tech trends, including using QR code displays that consumers can scan with their phones to learn more about a particular product. Expect many of these displays to be interactive as well, giving the shopper a new, memorable experience.
Enhanced customer service through new technology is another element that big box stores will utilize. No longer will customers be forced to sit on phones waiting for customer services at big box companies, but they will be given a number of options including mobile chat and instant messaging in addition to phone and email.
The future success, or lack thereof, of big box stores in the United States will depend on a number of factors. Ecommerce has definitely hurt the bottom line of big box stores, but those that have adapted by being innovative, utilizing tech trends, and above all, understanding consumer needs, will be poised to survive the transition into a new retail economy.
July 24, 2023
Eyes4Research
Currently, actors under the SAG-AFTRA union are on strike, which means not promoting their movie at events, appearing in any new roles, and many other things. But what are the specifics under their restrictions, why are they striking, and how does it connect to AI?
What is SAG-AFTRA?
SAG-AFTRA is a labor union that represents actors and general media professionals, helping them negotiate for better wages and working conditions in the event that they are unreasonable/unlawful. Not just big name millionaire actors, but small actors trying to break into the industry often find it beneficial to join unions for the reasons stated, and boycotting for higher wages benefits them more than it does the Matt Damons and Tom Cruises of the industry. The union was born in a merger of two established unions, the Screen Actors Guild (1933-2012) and the American Federation of Television and Radio Artists (1937-2012). SAG-AFTRA currently has upwards of 100,000 members.
Events Leading up to the Strike
Last month, under the conditions that their negotiating committee would not reach an agreement on their new contract with powerful Hollywood studios, SAG-AFTRA voted to go on strike. In late June, upwards of a thousand actors signed a letter threatening to strike, including A-listers like Rami Malek and Meryl Streep.
Negotiations that the union proposed to AMPTP (the Alliance of Motion Picture and Television Producers) included limiting the use of self-tape auditions (due to potential bias towards better camera and audio quality amongst audition participants) and issuing residuals for streaming viewership.
On July 14, the union announced at a press conference its decision to go on strike after their agreements were not met, following the laying out of details of the strike. This would be the first strike involving actors in the television and film industry since 1980.
AI in Film
One of the issues discussed in the strike was the use of AI-replicated digital likenesses of actors. A portion of the statement that SAG-AFTRA made depicting AMPTP’s stance on the issue (which the latter denies) is as follows, “We want to be able to scan a background performer’s image, pay them for a half a day’s labor, and then use an individual’s likeness for any purpose forever without their consent”. This caused outrage among many actors on social media, as the issue of appropriate payment for especially lower-ranking actors is one that has existed for a long time. Most entry-level actors don’t make nearly enough from one role to live off of, so many have to fit auditions, headshots, and other things in between one or two jobs.
This hit a nerve with a lot of people likely as a result of the increased use of AI in movies and TV shows, like the de-aging of some actors and the AI generated artwork in the opening title sequence in Marvel’s new show, “Secret Wars”. The ethical issue regarding AI art is a similar one, as many artists feel their art is being stolen from search engines to create this art, and some artists who do commissions express concern over the possibility of losing customers who want custom art commissioned. The attitudes of digital artists and actors are similar enough, both parties wanting to get full credit and payment for work they create.
Terms of the Strike
The terms of the strike that SAG-AFTRA proposed included actors not being able to promote their projects at film festivals or events, on social media, do interviews, and attend premieres. So pretty much any public promotion of films or shows from the actors is off the table.
Even promotional collaborations posted on social media have a disclaimer in their posts “filmed before the strike”. So, for however long this strike lasts, don’t expect to see any newly recorded media interviews with your favorite actors.
About the author:
Akili Raphael is a third-year student at DePaul University. He’s also an author and published his first book when he was only 10 years old. He is well versed in media topics such as animation, filmmaking, and is active in the online video game and sports communities. In his free time, he keeps his overflowing creativity in check by writing, creating art in various mediums, making short films, and practicing martial arts. Always interested in learning new things and sharing ideas, he considers himself a student of life above all else.
July 21, 2023
Eyes4Research
The educational landscape witnessed a significant transformation in recent years with the rise of online degrees and certification programs. As technology advances, traditional brick-and-mortar institutions face competition from virtual classrooms and digital platforms. Here are some reasons why online education is growing in popularity, its advantages for students, and its impact on the future of learning.
Accessibility and Flexibility
Online degrees and certification programs have revolutionized access to education. Geographical barriers no longer hinder individuals from pursuing their desired courses. With only an internet connection, students can access quality education from renowned institutions from around the world. In addition, online programs offer flexible schedules, allowing students to study at their own pace, shaping their coursework around other commitments like work or family.
Diverse Course Offerings
One of the major advantages of online education is the wide variety of courses and programs available. Students can choose from a range of disciplines– from traditional subjects like business and psychology to specialized fields like data science or digital marketing. This diversity caters to the specific needs and interests of students, ensuring they can pursue their passions or acquire the skills required in the ever-evolving job market.
Cost-Effectiveness
Online degrees and certification programs often come at a lower cost compared to traditional on-campus education. Students can save money on commuting, accommodations, and other expenses associated with in-person attendance. Additionally, many online programs offer financial aid and scholarships, making education more affordable and accessible to a broader population of would-be students.
Industry Relevance
The rise of online degrees and certification programs can be attributed to their alignment with industry demands. Employers increasingly recognize and value online credentials, provided they are earned through reputable institutions. Online education allows professionals to upskill or reskill without interrupting their careers, which enhances their employability and helps them keep pace with the changing job market.
Technological Advances
Technology has significantly improved the quality of the online learning experience. Interactive multimedia resources, virtual simulations, and collaborative platforms facilitate engaging and immersive learning environments. In addition, AI-powered adaptive learning systems personalize the educational journey, tailoring content to the individual needs of students and optimizing the learning process.
The growing popularity of online degrees and certification programs has ushered in a new era of education, transforming the way people learn and acquire qualifications. Online education is empowering students worldwide, democratizing access to knowledge, and shaping the future of learning.Stay current on the changing education landscape with the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from educators. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
The Rise of Online Degrees and Certification Programs
The educational landscape witnessed a significant transformation in recent years with the rise of online degrees and certification programs. As technology advances, traditional brick-and-mortar institutions face competition from virtual classrooms and digital platforms. Here are some reasons why online education is growing in popularity, its advantages for students, and its impact on the future of learning.
Accessibility and Flexibility
Online degrees and certification programs have revolutionized access to education. Geographical barriers no longer hinder individuals from pursuing their desired courses. With only an internet connection, students can access quality education from renowned institutions from around the world. In addition, online programs offer flexible schedules, allowing students to study at their own pace, shaping their coursework around other commitments like work or family.
Diverse Course Offerings
One of the major advantages of online education is the wide variety of courses and programs available. Students can choose from a range of disciplines– from traditional subjects like business and psychology to specialized fields like data science or digital marketing. This diversity caters to the specific needs and interests of students, ensuring they can pursue their passions or acquire the skills required in the ever-evolving job market.
Cost-Effectiveness
Online degrees and certification programs often come at a lower cost compared to traditional on-campus education. Students can save money on commuting, accommodations, and other expenses associated with in-person attendance. Additionally, many online programs offer financial aid and scholarships, making education more affordable and accessible to a broader population of would-be students.
Industry Relevance
The rise of online degrees and certification programs can be attributed to their alignment with industry demands. Employers increasingly recognize and value online credentials, provided they are earned through reputable institutions. Online education allows professionals to upskill or reskill without interrupting their careers, which enhances their employability and helps them keep pace with the changing job market.
Technological Advances
Technology has significantly improved the quality of the online learning experience. Interactive multimedia resources, virtual simulations, and collaborative platforms facilitate engaging and immersive learning environments. In addition, AI-powered adaptive learning systems personalize the educational journey, tailoring content to the individual needs of students and optimizing the learning process.
The growing popularity of online degrees and certification programs has ushered in a new era of education, transforming the way people learn and acquire qualifications. Online education is empowering students worldwide, democratizing access to knowledge, and shaping the future of learning.Stay current on the changing education landscape with the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from educators. Our panels are made up of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
July 17, 2023
Eyes4Research
Exit polls play a crucial role in providing early insights into election outcomes, shaping public opinion, and fueling media coverage. However, understanding exit polls can be challenging for many people due to their complexity and the potential for misinterpretation. What are the key elements of exit polls and how can audiences better comprehend and evaluate their significance?
What Are Exit Polls?
Exit polls are surveys that are conducted with voters immediately after they cast their ballots. These surveys aim to collect data on voter preferences, demographic trends, and other pertinent information that can help analyze the election landscape. By sampling a representative portion of voters from different regions, exit polls attempt to provide a snapshot of voter behavior and predict election outcomes.
Interpreting the Margin of Error
Every exit poll has a margin of error, which indicates the degree of uncertainty in the poll’s findings. The margin of error is typically expressed as a percentage. For example, if a poll has a margin of error of ±3, it means that the reported results may deviate by up to 3% in either direction. Understanding the margin of error is essential to avoid drawing hasty conclusions based on close race projections.
Sample Size and Representative Sampling
The accuracy of an exit poll relies heavily on the size and representation of the sample. A larger sample size tends to reduce the margin of error. Furthermore, ensuring a representative sample is essential to accurately reflect the diversity of voters. The well-designed exit polls will include voters from various demographic groups, such as age, gender, ethnicity, and region, to capture the diversity of the electorate.
Context and Timing
Ideally, exit polls are considered in the context of other factors influencing the election, such as early voting, absentee ballots, and the demographics of the region. Additionally, exit polls are conducted throughout the voting day and may evolve as more data becomes available. Because of this, it is important to view exit poll results as a snapshot of voter sentiment rather than an absolute prediction.
Exit Polls and Actual Results
Exit polls are not infallible and can occasionally diverge from the final election results. Factors like non-response bias, sample selection, or discrepancies between voters’ intentions and their actual votes can contribute to these variations. It”s important to remember that exit polls are estimates and are best viewed alongside official vote counts for a comprehensive understanding of the election’s outcome.
Cautious Media Interpretation
Media outlets play a vital role in disseminating exit poll data. However, it’s important to approach media interpretations with a critical eye. Media organizations may emphasize specific findings, highlight trends, or make projections based on exit poll data. It makes sense to consider multiple news sources and expert analysis to form a well-rounded understanding of the election landscape.
Exit polls provide valuable insights into voter behavior and serve as an early indication of election outcomes. By understanding the margin of error, sample size, and the importance of representative sampling, we can better interpret and evaluate exit poll results.
When it comes to media interpretations of exit polls, it is best to consider the context, timing, and potential limitations of exit polls. Using care and critical thinking when navigating exit polls, we can gain a deeper understanding of the electoral process and the pulse of democracy.
Read more about the market research industry on the Eyes4Research blog. The Eyes4Research voter panel provides academic researchers, pollsters, and campaign managers, among others, access to the first nationwide panel of likely voters to conduct online polling, as testing, focus groups, and in-depth interviewing among registered voters across the United States.