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Consumers probably think that they know exactly why they buy what they buy. The reality of how purchase decisions are made is more complicated, and research points to the idea that most decisions that humans make are the result of subconscious urges.

Environmentally-focused travelers have become more aware of the impact travel has on climate change, as well as on the places that they encounter on their trips.

Brand trust is more important than ever. When a brand has cultivated trust with consumers, it allows them to retain customers and attract new ones.

Even before the pandemic, the B2B space, much like its B2C counterpart, relied on e-commerce strategies. Dealing with the fallout of COVID-19 put the spotlight on e-commerce experiences during the B2B sales process.

With the recreational use of marijuana legalized in 21 states and counting, more and more people are choosing cannabis as a way to wind down over a cocktail or even a cigarette.

Sports is one of the few things that can unite people across demographics. Fans’ devotion to their favorite teams and preferred athletes can border on obsessiveness, and those athletes can have a profound influence on an audience’s buying decisions.

The influence of African Americans across entertainment, media, sports, food, and the arts is more pronounced than ever before.

Even though the memories and the moments that trigger them differ, the complex emotion of nostalgia is one that resonates with every generation.

Brand building is not something that happens overnight. Before a product hits the shelves, and before a popular jingle is heard for the first time, comes the slow and thoughtful work of putting the puzzle pieces of a brand together.

November 2024 might seem like an eternity from now, but the puzzle pieces of the upcoming election are slowly starting to fall into place.

The number of people who consider themselves sustainable-minded consumers is on the increase, and brands have taken notice, with messaging that highlights their own attention to more environmentally-minded practices and ingredients.

When you think about the world’s biggest brands, what is it about them that captures your attention and makes them memorable?

When Russia invaded Ukraine on February 24, 2022, it was impossible to know how long the conflict would last, what form it would eventually take, and how it would affect Europe and the rest of the world.

Among the many revolutionary changes in consumer culture over the last several years, one that’s often overlooked is how people pay for their goods and receive them.

With summer 2022 in the rearview mirror, many travelers are already reminiscing about their summer vacations. What they might not look back on with the same degree of fondness is the process of actually getting to their destinations.

As one of the most lucrative sectors in the business landscape, the U. S.

According to the U. S.

Like many other areas in our lives, healthcare is trending towards a more personalized and targeted patient experience. The COVID-19 pandemic led to the expanded use of telehealth services, which patients have continued to use for the sake of both convenience and privacy.

Branding might seem like a buzzword that everyone has front of mind, but for a small business, the right branding matters, and it can capture and keep loyal customers for a lifetime.

When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think of it.

Health and wellness trends come and go, but the current that runs through what most of the health-conscious audience has demanded in recent years can be summed up in one word: clean.

Spend a few minutes scrolling through social media, and you will quickly realize that people really love their pets. And they are spending more money than ever on their furry friends.

Even the most talented and seasoned marketing pros have a thing or two to learn in an industry that is evolving minute by minute.

The global food service industry is endlessly dynamic and lucrative, expecting to reach $898B by the end of 2022, When optimized, the data collected in this industry can influence everything we experience about what we eat– from how long pizza takes to arrive at our door on movie night to the array of toppings we have to choose from to put on it.

Automation was a driving force of the digital revolution. Companies that understand how automation can benefit consumers will find success in the ever-evolving business landscape of the 21st century.

Even before the desire to escape the prolonged isolation of lockdown, or to break free of the never-ending ‘togetherness’ of quarantining with family, there was already a steady rise in solo travel, with women leading the way.

In the last ten years, smartphones have become an ubiquitous part of most people’s lives. We use them not only to communicate but also to browse the web, shop, play games, and invest, among hundreds of other uses.

When brands make the effort to be authentically inclusive in their advertising, it can pay dividends in terms of customer loyalty as well as for their bottom lines.

Advances in marketing have gone hand-in-hand with advances in technology, which has created both challenges and opportunities for businesses.

The emergence of ecommerce in the 1990s has changed the way people do business and buy consumer goods. The success of ecommerce has been driven by a combination of new technologies and consumer driven markets, with tech savvy consumers playing a greater role in the products they buy and the success of the companies they support.

The last two years have seen a number of major events take place that have changed many aspects of our society, including the way we consume and do business.

The evolution of the internet and other related technologies has brought forth a technological revolution that’s only now staring to be truly felt and realized.

Since the dawn of human civilization 5,000 years ago, humans have constantly strove to improve their minds and bodies. When it comes to the latter, it’s only been in recent decades that physical exercise has truly become an “industry,” and within the last ten years things have changed rapidly.

Over the last 20 years, the Chinese economy has roared from a long slumber to become a major player on the world’s financial scene, influencing markets through investment and speculation in a variety of industries.

Playing catch-up with the market trends? 2021 is well underway although the pandemic still impacts life and some days it’s difficult to know which year we are in let alone which month.

Most people agree and believe that good education prepares students for life and provides the means to achieve a brilliant and successful future.

So the vaccines are rolling out amid arguments on who gets what and when. Locally the questions are about eligibility, pecking order, costs, safety, where to go or who can dispense the vaccines.

The prolonged Covid-19 pandemic has had cataclysmic consequences for almost every major industry. The mobility sector is no exception with production and purchasing in lockdown.

Netflix presents itself as a social concept, entertaining people and engaging them in a way that creates open-mindedness and brings communities together.

Which candidate will win the election? How many citizens agree with the city’s new policy?

Humans are complex. In research, participants often find themselves limited to numbers and words to express themselves.

Market research offers decision-makers a glimpse into consumer behaviors and attitudes toward data-driven strategies. From surveys, polls, focus groups, and even interviews, there are many ways to collect insights to better understand target audiences.

From society and culture, news, politics, health, and even comedy, there seems to be a podcast for every interest. Over the past two decades, podcasts have grown in popularity.

From online, in-person, to hybrid discussions, conducting a focus group is a great way to collect qualitative data directly from consumers.

Plant-based dairy alternatives have surged in popularity, with a growth rate of 17. 2% going into October of 2020.

As urbanization increases, cities around the world are rushing to integrate new technologies to improve the lives of civilians.

Recruiting the right amount of participants remains essential in conducting a successful research initiative. For many researchers, low response rates result in inconclusive data that hinders one’s ability to make data-driven decisions.

Over the past few decades, the emergence of fast fashion has changed the way consumers shop for clothes. Fast fashion refers to inexpensive, trendy garments that move quickly from the catwalk to fashion retailers in order to capture the latest style trends.

In the past few years, the demand for clean label products has grown exponentially as health-conscious consumers are seeking out more natural and simple ingredients.

Primary and secondary research remains essential to gaining important insights regarding business best practices and strategies.

From coronavirus to the upcoming presidential election, 2020 has been a turbulent year for the stock market. Despite this, a growing number of consumers are investing through stock trading apps.

E-cigarettes also referred to as vapes, have surpassed traditional cigarettes as the most popular way to consume tobacco, with 1 in 20 Americans using vaping devices, according to Annal of Internal Medicine.

When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives.

5G, the fifth-generation mobile network, will become the new standard of wireless communication, transforming every facet of our lives.

The gig economy, also referred to as the freelance economy, provides an alternative to traditional employment, allowing skilled professionals to complete tasks or services through short-term contracts.

Many Americans are canceling their cable, turning to streaming services, or DTV for their entertainment needs. Referred to as cord-cutters, these consumers make up 44.

The pandemic has transformed the way patients receive healthcare services, as systems adopt telemedicine to minimize exposure between doctors and the ill.

Those were the two promises of America’s first black president, Barack Obama. His presidency seems like a distant memory, almost a wishful dream, even as he fought during his tenure to deliver the same hope and change promised during his time in office.

The Internet of Things, also known as IoT, refers to any physical device that connects to the internet, communicating with people and other IoT-enables objects.

The pandemic has transformed every facet of the consumer experience. From store capacity limits to mandatory mask mandates, retailers continue to adopt safety measures to stay afloat.

As hotels begin to reopen amidst the pandemic, the guest experience may never look the same. In order to maintain social distancing guidelines, many hotels are adopting new technologies to limit interactions with other guests and staff members.

Many businesses are thinking inside the box, offering subscription services to consumers for a monthly or annual fee. According to Mckinsey and Company, 15% of online shoppers have signed up for a subscription service to receive products repeatedly.

From stouts to sours, the popularity of craft beer has skyrocketed across the U. S.

Many homeowners are adopting minimalist lifestyles, downsizing from their spacious abodes to tiny homes. Tiny homes are defined as any living space, stationary or mobile, between 60-700 square feet, according to Tiny Home Lives.

Many companies have adopted methods of gamification to engage and motivate their target audience with intrinsic rewards.

From product shortages, increased online shopping, and cost-conscious consumers, 2020 has fundamentally changed shopping habits.

Digital transformation refers to the creation or modification of operational, organizational, and cultural business practices using digital technologies.

Over the past decade, the health and wellness industry has been on the rise as consumers become more conscious of their lifestyles.

Ecommerce, also known as electronic commerce, refers to the act of buying and selling goods or services using the internet.

With an increasing demand for video games and a growing awareness of the industry, eSports, also known as electronic sports, has become a popular form of entertainment for millions of people around the world.

The digital divide refers to the disparity in access to information and communication technologies based on geographical, social, and geopolitical criteria.

With 70% of the global population reducing their meat intake, according to Acumen Research, many companies have begun shifting their focus towards plant-based meat products to accommodate a broader range of lifestyle choices.

Coronavirus has impacted every factor of our lives, including the way we work. With the global pandemic far from over, companies have turned to telecommuting, reducing health risks while maintaining productivity amongst employees.