May 29, 2024
Eyes4Research
The retail industry is in the midst of a significant and transformative change driven by technological advancements. Among these innovations, Augmented Reality (AR) and Virtual Reality (VR) are at the forefront, offering immersive experiences that revolutionize how consumers interact with brands and products.
Let’s explore the current trends in AR and VR within retail and how research helps brands gain deeper insights and drive these technologies even further.
The Emergence of AR and VR in Retail
AR overlays digital information onto the physical world, enhancing the real-world environment with interactive elements. VR, on the other hand, creates a completely immersive digital environment that users can explore. Retailers are leveraging both technologies to create engaging and interactive shopping experiences.
Key Trends in AR and VR for Retail
The Role of Custom Online Panels in AR and VR Retail Research
As AR and VR technologies continue to evolve, understanding consumer preferences and behaviors is crucial for retailers looking to leverage these innovations effectively. Custom online panels, such as the ones developed and managed by Eyes4Research, provide a valuable tool for gaining these insights. Online panels provide retailers with targeted feedback, in-depth insights, continuous engagement with consumers, and data-driven decisions that can inform product development.
AR and VR are transforming the retail landscape by offering innovative ways for consumers to interact with products and brands. As these technologies become more prevalent, retailers must invest in understanding how to implement them best to meet customer expectations. Custom online panels provide an invaluable resource for gaining the insights needed to drive successful AR and VR initiatives.
When retailers invest in custom online panels, they can not only optimize their current AR and VR strategies but can also ensure they are well-positioned to adapt to future technological advancements as they come along. The result is a more engaging, personalized, and ultimately more successful retail experience that meets the evolving demands of today’s consumers.
Read more about the retail industry and technology on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our custom online panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.
May 23, 2024
Eyes4Research
The COVID-19 pandemic has reshaped the market research space, challenging traditional methodologies and accelerating the adoption of innovative approaches. Among these, custom online panels have emerged as a cornerstone of market research strategies, offering unprecedented flexibility, accessibility, and depth of insights.
Here, we’ll delve into the evolution of market research methodologies, explore the benefits of custom online panels, and make a case for their widespread adoption in the post-COVID era.
The Pre-COVID Research Methodologies
Traditional market research methodologies relied heavily on in-person interactions, including focus groups, in-depth interviews, and observational studies. While these methods provided valuable insights, they were often constrained by logistical challenges such as participant recruitment, geographical limitations, and time-consuming data collection processes. Moreover, the onset of the pandemic disrupted these methods, necessitating a shift towards remote alternatives.
Custom Online Panels Emerge As an Effective Solution
Custom online panels, such as the ones created and managed by Eyes4Research, have gained prominence as a versatile and efficient method of conducting market research. These panels consist of pre-recruited participants who have opted in to take part in research studies often in exchange for incentives or rewards.
When researchers leverage custom online panels, they gain access to a diverse pool of participants, spanning various demographics, geographic regions, and consumer segments. This ensures that studies are conducted with the right audience in the first place, which enhances the relevance and reliability of the insights generated.
What Are The Benefits of Custom Online Panels?
The benefits of custom online panels extend far beyond access to a broad participant base. These panels offer several advantages, including the following:
In the post-COVID market research landscape, custom online panels offer a strategic advantage for B2B and B2C companies seeking to stay ahead of the curve. Businesses investing in online panels can access timely and actionable insights from diverse audiences, enabling them to make informed decisions, drive innovation, and capitalize on emerging opportunities.
Whether conducting ad-hoc studies, tracking trends in your market, or testing new product concepts, custom online panels provide a flexible and scalable platform for engaging with consumers and unlocking valuable insights without the cost of the types of in-person research methods that were popular before the pandemic.
As the market research space navigates the complexities of the post-COVID era, the importance of agile and adaptable research methods cannot be overstated. Online panels represent a shift in research, offering unparalleled access to diverse participant pools, rapid data collection capabilities, and longitudinal insights into consumer behavior.
By embracing custom online panels and capturing the power of technology, B2C and B2B companies can position themselves for success in a competitive marketplace, driving growth, innovation, and customer satisfaction in an increasingly digital age.
Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our online panels here.
May 12, 2024
Eyes4Research
Artificial intelligence (AI) is rapidly changing the way we work, play, and even view our world. As generative AI progresses and becomes more refined and precise, it will become a bigger part of more spaces, including the art world. AI will affect how artists do their work, brands present their images and connect to their consumers, and consumers choose what brands to support. The AI art revolution is already taking place, with AI even winning art contests, and is poised to do much more. Brands and artists that understand the role AI art will play and how that role can be leveraged to connect with their consumers will be well-positioned for success in this new consumer landscape.
You probably know a few things about AI and how it can be used for writing, editing, and programming among other things, but you may be wondering what is “AI art”? AI art is simply any type of art, usually visual, that has been created by an AI program through machine learning algorithms and neural networks. AI art is currently getting significant attention from the interesting pictures that people are creating with it, but it will likely have long-lasting repercussions on a number of different industries in the future. The AI art revolution will affect not only artists and the art industry, but also the marketing industry and brands that are looking for new, novel ways to connect with their customers. So let’s take a look at the current state of AI art, some of the benefits and challenges it poses for those who use it, and some future trends we can expect.
AI Art Today
AI’s origins are generally traced back to the 1950s, but its march to its current state was relatively slow until recently. The release of GPT-1 in 2018 marked the introduction of generative AI, which would quickly change many aspects of our lives. The 2022 release of ChatGPT made AI widely available, bringing us to where we are today. As soon as generative AI became widely available to the public, artists, brands, and anyone with some good ideas have used it to create some interesting and captivating art.
There are three types of AI art: generative art, style transfer, and deep dream art. In deep dream art the AI takes an existing image or work of art and enhances it to give it a surreal and often psychedelic look. Style transfer is when AI manipulates an existing piece of art to fit another type of style. Each of these two types offer a range of possibilities, but perhaps the most popular form of AI art currently is generative art. Generative AI works on a set of rules that are programmed into it. The user then enters a set of keywords or prompts and the AI then creates a unique piece of art.
A Range of New Possibilities
The emergence of AI art has been greeted with skepticism and even scorn by many artists, yet some have come to embrace the possibilities it may bring to theirs and other fields. For example, photography was once thought to be the end of painting but instead it became a new art medium and some have credited it with being the impetus of the Impressionist movement in the late nineteenth century. Like photography more than 150 years ago, AI has the potential to become a new artistic medium and create a plethora of business and consumer possibilities in the process.
AI presents quite lucrative possibilities for artists, art dealers, and museums, as the contemporary art world is a $65 million market that has plenty of room for AI art. And if the Modern Museum of Art’s 2022 installation of AI art is any indication, it appears the art world is ready to accept AI. Yet, many artists remain reticent to accept AI, although experts believe it offers them possibilities as well.
If used properly, AI can help artists in their process by helping them get over “blocks” and perhaps give them a new perspective. Some experts also believe that AI art will ultimately enhance how people view human art, giving them a greater appreciation in the process. But the benefits and possibilities of AI art go far beyond the traditional art world and extend into the marketing and consumer spaces.
AI Art and Marketing
The possible benefits that brands can derive from using AI art are nearly limitless but will ultimately come down to how consumers accept the new technology. If consumers accept AI, then brands will have an array of new ways to engage their customers with little cost to them. Brands can use AI art to create unique images and content on social media that creates “buzz” in an interactive way.
An example of how companies could do this is by running an AI art contest on social media to come up with a new logo, phrase, or mascot for a particular brand. The campaign would utilize omnichannel marketing and the new technology of AI art while giving its loyal consumers a fun way to interact the company, thereby building more brand loyalty. As beneficial as AI art may possibly be for the art and marketing spaces, it will bring some pitfalls for certain sections. With that said, if companies and individuals realize some of those drawbacks now they will be better positioned to face them in the future.
Potential Pitfalls of AI Art
The most immediate and apparent drawback of AI art will be the human jobs it claims. It’s currently unknown which jobs specifically within the art and marketing worlds will be affected, but DreamWorks SKG cofounder, Jeffery Katzenberg, believes animation artists will be particularly hit hard. Katzenberg has said that 90% of all artist jobs on animated films will be lost to AI, adding:
“If you look at how media has been impacted in the last 10 years by the introduction of digital technology, what will happen in the next 10 years will be 10x as great – literally,” he said at the Bloomberg New Economy Forum. “And I think AI as a creative tool – think of that as a new paintbrush or a new camera – has so much opportunity around it.”
It is important to note that although Katzenberg believes AI will replace most animation artists, he also thinks that it will provide a valuable tool for those artists who remain in the industry. On a similar note, some experts think that AI art could adversely affect the contemporary art space by lowering the value of human-made pieces and dragging down the value of the overall market. These potential pitfalls of AI remain to be seen, but the very real legal obstacles of using AI is being played out in real time.
Because copyright and trademark laws were not written with AI in mind, there are a number of legal problems surrounding the technology. For example, it’s logical to think that the person who created a particular AI art piece owns it, but what level of rights do the people who wrote the specific AI program used have? This question has led to even more legal issues, including how AI learns.
AI learns by studying and copying existing art to some degree, which some have argued may be a violation of intellectual property rights. Recently, a number of artists filed a class action law suit against AI art producers Midjourney, Stability AI, and Deviant Art, arguing that the art those generators produced amounted to copyright violation. Although the cases against Midjourney and DeviantArt was dismissed by a judge in October 2023, the case against Stability will move forward setting up a potentially major ruling. Just as the music industry experienced similar legal issues in the late 1980s and early 1990s with sampling, leading to rights of “derivative works,” the courts will likely make rulings that consider how human artists are rewarded for their derivative works.
Future Trends in AI Art
As AI art becomes more ubiquitous in the art, film, and marketing spaces, artists will have to keep ahead of the technological curve to stay employed. Katzenberg noted that not all animation artist positions will be eliminated from the industry, with those who adapt and learn AI being the ones to move into the future. Artists of different media will learn the algorithms and rules that govern how pieces are generated, which will create a new blend of automated efficiency and human creativity. This will eventually lead to new forms of education and curricula at universities and probably even high schools. Just as the post-industrial age forced people to learn new skills, the move to AI art will do the same. A new generation of AI “prompt producers” will likely emerge who will utilize their creations on social media, for marketing campaigns, and in the traditional art market.
Generative AI art will also probably claim a stake in the emerging blockchain technology. Look for AI generated art to be used to make nonfungible tokens (NFTs) that artists can sell. A platform called Art Blocks is at the vanguard of this movement, letting crypto enthusiasts, artists, and NFT collectors invest in AI NFTs. Another application where the blockchain and AI will converge is with smart contracts. Smart contracts stored on a blockchain can be used to sell AI art and to house virtual exhibits. There will certainly be a plethora of more applications for AI art in the Web3 infrastructure of the future.
Successful brands will also expand their AI art footprints in the coming years as a way to stay connected with their loyal customers and to increase their consumer base. As AI improves, brands will have to use fewer resources on marketing, which will allow them to target specific consumer demographics. Look for brands to increase their use of AI art on websites and ecommerce, discovering that they can present their message in a more attractive way at a fraction of the cost.
Finally, AI art will likely bring changes to the legal profession. Due to the legal issues discussed earlier, a new branch of law will probably form with lawyers who are specifically educated in the nuances of “AI law.” This will also mean that government regulations and laws will also be enacted, which will mean more regulators and departments at the state and federal levels.
Although AI art is still a relatively new technology, there’s no doubt that it’s been a disruptive force in a number of spaces, including the art world, the legal profession, film, and marketing. AI art will likely mean the end of many jobs, but it will also create new ones, as well as a host of new opportunities for brands and consumers alike. Brands that learn how to harness the full potential of AI art in order to connect with existing and future costumers will successfully ride this technology to future success.
About the author:An industry leader and influencer – Rudly Raphael specializes in all aspects of research logistical design involving quantitative methodology, implementing internal system infrastructure to streamline business processes, channelling communication and developing innovative research solutions to ensure Eyes4Research remains a competitive force in the marketplace. An entrepreneur, inventor (patent holder), blogger and writer – his articles have been published in various magazines such as Medium, Ebony Magazine, Bussiness2Community and also cited in various journals and academic publications.
May 9, 2024
Eyes4Research
The landscape of healthcare is constantly evolving, with insurance playing a pivotal role in ensuring accessibility and affordability. Within this space, the dental industry is a major component– addressing not only oral health but also overall well-being. But understanding the dynamics between insurance and the dental sector requires keen insights, and here is where market research steps in as a guiding light.
Understanding Market Dynamics
Market research unveils the layered relationship between insurance providers and the dental industry. Researchers can decipher the evolving needs of individuals seeking dental coverage by delving into consumer behavior, preferences, and trends. Insights into demographics, socioeconomic factors, and geographic location enable insurers and dental practitioners to tailor their offerings effectively.
Navigating Regulatory Frameworks
The insurance and dental sectors operate within a complex web of regulators and compliance standards. Market research serves as a compass, one that guides stakeholders through the intricacies of legislative frameworks. By staying on top of regulatory changes and consumer sentiments, companies can adapt their strategies to foster trust and compliance.
Driving Innovation and Adaptation
Innovation lies at the heart of both insurance and dental care. Market research fuels innovation by providing valuable feedback on emerging technologies, treatment preferences, and service delivery models. When insurers are armed with insights from consumers, they can develop tailored dental insurance products that resonate with evolving consumer needs, while dental providers can refine their services to enhance patient satisfaction and outcomes.
The Role of Custom Online Panels
Custom online panels offer a powerful tool for conducting targeted market research within the insurance and dental sectors. By assembling a diverse pool of respondents, ranging from insurance policyholders to dental professionals, these panels facilitate in-depth insights and actionable recommendations.
From assessing brand perception to gauging satisfaction levels, custom online panels, such as the Dental professionals’ panel created and managed by Eyes4Research, provide insurers and dental practitioners with a comprehensive understanding of market dynamics.
In today’s increasingly digital age, harnessing the power of custom online panels is essential for staying ahead in the insurance and dental industries. Our tailored panels enable stakeholders to access real-time data, conduct surveys, and collect feedback with ease. Whether you are a dental insurer seeking to refine your product offerings or a dental practice aiming to enhance patient experiences, our custom online panels empower you to make informed decisions and drive meaningful change.
The relationship between insurance and the dental industry underscores the importance of market research in navigating this complex space. Leveraging insights gained from custom online panels allows stakeholders to unlock new opportunities, drive innovation, and ultimately, improve access to quality dental care for patients around the globe.
Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences, like dental professionals ready to participate in your next research project. Learn more about our online panels here.