When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives. How Complex is Your Concept? Topic complexity plays a large role in finding the most suitable research approach. Quantitative research is best used for simple, […]Learn More
5G, the fifth-generation mobile network, will become the new standard of wireless communication, transforming every facet of our lives. Through enhanced connectivity and speeds ten times faster than 4G LTE, 5G will drive technological innovations for consumers and businesses, fundamentally changing how the world connects and communicates. How does it work? Using new radio frequencies, […]Learn More
The gig economy, also referred to as the freelance economy, provides an alternative to traditional employment, allowing skilled professionals to complete tasks or services through short-term contracts. With this, self-employed individuals can take on multiple clients or projects at once, contributing their skills to a variety of companies. With unemployment skyrocketing due to the recent […]Learn More
Many Americans are canceling their cable, turning to streaming services, or DTV for their entertainment needs. Referred to as cord-cutters, these consumers make up 44.3 million US households as of 2020, according to NoCable. As the television industry evolves, so have consumer viewing preferences, as cost and customization become of utmost importance. Benefits of Cord […]Learn More
The pandemic has transformed the way patients receive healthcare services, as systems adopt telemedicine to minimize exposure between doctors and the ill. Telemedicine refers to the use of technology to provide patients with healthcare services through both synchronous and asynchronous communication. With this, telemedicine allows people to receive adequate health care from the comfort of […]Learn More
Hope and change. Those were the two promises of America’s first black president, Barack Obama. His presidency seems like a distant memory, almost a wishful dream, even as he fought during his tenure to deliver the same hope and change promised during his time in office. Today, African Americans linger between Trump’s America and a […]Learn More
The Internet of Things, also known as IoT, refers to any physical device that connects to the internet, communicating with people and other IoT-enables objects. From home appliances to fitness trackers, adding intelligence to basic objects through sensors bridges the gap between the physical and digital world, helping improve decision making and enhance user experiences. […]Learn More
The pandemic has transformed every facet of the consumer experience. From store capacity limits to mandatory mask mandates, retailers continue to adopt safety measures to stay afloat. With this, contactless payment methods have found their way into the mainstream, as 8 in 10 consumers have changed the way they pay to reduce contact due to […]Learn More
As hotels begin to reopen amidst the pandemic, the guest experience may never look the same. In order to maintain social distancing guidelines, many hotels are adopting new technologies to limit interactions with other guests and staff members. These hotel tech trends aim to limit human interaction, creating a safer environment for guests to stay. […]Learn More
Many businesses are thinking inside the box, offering subscription services to consumers for a monthly or annual fee. According to Mckinsey and Company, 15% of online shoppers have signed up for a subscription service to receive products repeatedly. From razors, makeup, television shows, and even beer, the subscription e-commerce market continues to expand, taking over […]Learn More
We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.
The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.
After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.
Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.
The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.