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Eyes4Reasearch Blog

Your #1 source for valuable insights from industry professionals who provide tips, analysis and thought leadership on various trends and research methods.

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Our blogcast

  • Interview with Ivana Taylor
Industry : Read More
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Our blogcast

  • Interview with Carol Cunningham
  • VP / Consumer Insights - BET
Industry : Entertainment Read More
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Our blogcast

  • Interview with Shane Skillen
  • CEO of Hotspex Inc
Industry : Market Research Read More
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Our blogcast

  • Interview with Desirée Rogers
  • CEO / Black Opal
    Cosmetics
Industry : Beauty Read More
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Our blogcast

  • Interview with Ed Szofe
  • CEO & Founder Of Seneca Global
Industry : Information Technology Read More
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Our blogcast

  • Interview with Dave Carruthers
  • CEO/ VOXPOPME
Industry : Technology Read More
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Our blogcast

  • Interview with Marita Hudson – Thomas
  • CCO/ Cars.com
Industry : Automobile Read More
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Our blogcast

  • Interview with Jamin WarRen
  • CEO/Twofivesix
Industry : Gaming Read More
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Our blogcast

  • Interview with Laura Luckman Kelber
  • CMO / Flexera
Industry : Technology Read More
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Our blogcast

  • Interview with STEVE SCHLESinger
  • CEO / Schlesinger Group
Industry : Market Research Read More
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Our blogcast

  • Interview with Vivek Bhaskaran
  • CEO / QuestionPro
Industry : Technology Read More
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5 Questions to Help You Choose Between Qualitative and Quantitative Approaches

  • Oct 20, 2020
  • Eyes4Research

When starting a research project, deciding between qualitative and quantitative approaches can be difficult. Here are some questions to consider to choose the best option for your overall research objectives.  How Complex is Your Concept? Topic complexity plays a large role in finding the most suitable research approach. Quantitative research is best used for simple, […]

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What to Know about 5G

  • Oct 19, 2020
  • Eyes4Research

5G, the fifth-generation mobile network, will become the new standard of wireless communication, transforming every facet of our lives. Through enhanced connectivity and speeds ten times faster than 4G LTE, 5G will drive technological innovations for consumers and businesses, fundamentally changing how the world connects and communicates.  How does it work? Using new radio frequencies, […]

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The State of the Gig Economy

  • Oct 14, 2020
  • Eyes4Research

The gig economy, also referred to as the freelance economy, provides an alternative to traditional employment, allowing skilled professionals to complete tasks or services through short-term contracts. With this, self-employed individuals can take on multiple clients or projects at once, contributing their skills to a variety of companies. With unemployment skyrocketing due to the recent […]

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The Rise of Cord Cutting 

  • Oct 12, 2020
  • Eyes4Research

Many Americans are canceling their cable, turning to streaming services, or DTV for their entertainment needs. Referred to as cord-cutters, these consumers make up 44.3 million US households as of 2020, according to NoCable. As the television industry evolves, so have consumer viewing preferences, as cost and customization become of utmost importance.  Benefits of Cord […]

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The Pros and Cons of Telemedicine

  • Oct 7, 2020
  • Eyes4Research

The pandemic has transformed the way patients receive healthcare services, as systems adopt telemedicine to minimize exposure between doctors and the ill. Telemedicine refers to the use of technology to provide patients with healthcare services through both synchronous and asynchronous communication. With this, telemedicine allows people to receive adequate health care from the comfort of […]

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Do African Americans Trust the U.S. Government?

  • Sep 29, 2020
  • Eyes4Research

Hope and change. Those were the two promises of America’s first black president, Barack Obama. His presidency seems like a distant memory, almost a wishful dream, even as he fought during his tenure to deliver the same hope and change promised during his time in office. Today, African Americans linger between Trump’s America and a […]

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What the Future holds for IoT Automation

  • Sep 23, 2020
  • Eyes4Research

The Internet of Things, also known as IoT, refers to any physical device that connects to the internet, communicating with people and other IoT-enables objects. From home appliances to fitness trackers, adding intelligence to basic objects through sensors bridges the gap between the physical and digital world, helping improve decision making and enhance user experiences.  […]

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Contactless Payments: The Beginning of a Cashless Society

  • Sep 22, 2020
  • Eyes4Research

The pandemic has transformed every facet of the consumer experience. From store capacity limits to mandatory mask mandates, retailers continue to adopt safety measures to stay afloat. With this, contactless payment methods have found their way into the mainstream, as 8 in 10 consumers have changed the way they pay to reduce contact due to […]

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The Contactless Experience: Hotels in the Post-Covid Era

  • Sep 20, 2020
  • Eyes4Research

As hotels begin to reopen amidst the pandemic, the guest experience may never look the same. In order to maintain social distancing guidelines, many hotels are adopting new technologies to limit interactions with other guests and staff members. These hotel tech trends aim to limit human interaction, creating a safer environment for guests to stay. […]

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The Subscription-Based Economy

  • Sep 16, 2020
  • Eyes4Research

Many businesses are thinking inside the box, offering subscription services to consumers for a monthly or annual fee. According to Mckinsey and Company, 15% of online shoppers have signed up for a subscription service to receive products repeatedly. From razors, makeup, television shows, and even beer, the subscription e-commerce market continues to expand, taking over […]

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Testimonials

We have used eyes4research for a number of internal product and marketing projects. We have found their services to be professional, accommodating and responsive. The quality of their audience is top notch and their data is very reliable.

Steve Anderson

President/Tru RX

The team at Eyes4Research provided us with quick answers to complicated questions. Their personal support allows us to launch surveys at short notice, while the online dashboard makes it easy to analyze responses and visualize the results.

Dominique Jones

UI/UX iRobot

After working with the team from eyes4research, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever in our business history.

Jim Kitchens

Founder/Kitchens Group

Eyes4Research provided outstanding support managing a large scale survey we conducted in the United Kingdom. The team works with high professional standards, competency and provided timely delivery throughout the project.

Steve Machin

Professor of Economics/LSE

The team at Eyes4Research worked with me not only for getting consensus on the presentation, but also accommodated my inclusion criteria without hesitation. Additionally, I loved the dashboard and the features available for reporting.

Medona Joseph

VP/JP Morgan Chase

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