Category: tech


Inflation: How Are Consumers Affected? 

  • February 3, 2023

  • Eyes4Research

2022 ended with rising prices still on everyone’s mind, and with a glimmer of hope that although inflation might be easing, there was no clear end in sight. Inflation has been rising around the world at the fastest pace in decades in many countries. In addition to the effect that inflation has on the budgets of the average consumer, it also erodes the spending power of our dollars over time, meaning that a single dollar buys less and less over time, ultimately having a damaging effect on the economy and how consumers feel about the economy. 

How Inflation is Measured

Inflation is calculated by using what is known as a ‘basket’ of goods that includes the prices of everyday items that we all buy and monitors how those prices are evolving from month to month and year to year. Statistics experts from around the world collate the prices of these things, like gas, food, streaming service fees, and visits to the dentist– then use them to calculate a rate. Different countries have different items in these baskets, and the prices of these items are then used to create a ‘consumer price index’. The change in the price level of these items is the rate of inflation. Inflation in the U.S. was more than 8% in September 2022 and 10.1% in the UK during the same period. That compares with the roughly 2% that most policymakers accept as a stable rate.

What Effect Does Inflation Have on Consumers?

At the moment, as it was in 2022, the prices of goods in many countries are rising quickly, with rates in most developed nations reaching multi-year highs. In the U.S., prices for most goods are higher than they have been in 40 years, with most Americans stating that they are noticing the price hikes more acutely at the grocery store and at the gas pump. 

Inflation is largely driven by supply and demand. When consumers’ demand for goods outpaces the rate at which they can be produced, the prices for everything up and down the chain increase, including production and shipping costs. Compounding the effect of inflation on consumers is the fact that although wages are on the rise, the income of the average American has not been able to keep up with the cost of living. 

Not surprisingly, inflation also has a direct effect on how consumers feel about the economy in general. When inflation skyrockets, consumer confidence in the economy goes in the opposite direction. A recent Country Financial survey revealed that 88% of U.S. consumers are “highly concerned” about the economy. That number is even higher for people who are still financially recovering from the pandemic. And when consumers are worried about the economy, a shift in shopping habits is not far behind. As a reaction to this persistent inflation, American consumers have gotten accustomed to changing their spending habits, such as dining out less, buying necessities in bulk, switching to lower-priced brands, and shopping at retailers that they perceive as doing a better job at managing prices. 

Can Inflation Be Controlled? 

Discussions about inflation often use the word ‘monetary policy’. Monetary policy is a term used to describe the various tools that central banks use to try to keep inflation low and stable. Interest rates are a key tool employed to achieve this goal, with the idea that higher rates set by banks will make it more expensive for banks, businesses, and consumers to borrow money. This means that they will spend less, and decrease demand. Lower demand makes it harder for companies to raise prices, which in turn, lowers inflation. 

Government policy can also influence inflation, especially by implementing policies to affect the efficiency of the economy. This is intended to result in bringing down long-term costs, and control wages, in order to decrease the risks of a wage-price spiral effect. 

One of the more difficult things to predict is how outside events can have an influence on prices around the world. The Russian invasion of Ukraine disrupted and halted the supply of Russian gas to Europe, which pushed UK gas prices up 96% by the end of 2022. That was an event that the UK government would not have been able to control with any sort of policy. 

When it comes to inflation, there are some things that government officials can do to mitigate the effects on consumers, and there are many things that can happen that are out of their control. But what is clear is that higher prices are persisting for longer than expected, and consumers will have to continue to figure out how to adjust and manage their household budgets. 

Read more about the economy and consumers on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.


8 Do’s and Don’ts of Digital Marketing

  • February 2, 2023

  • Eyes4Research

Like everything else across digital platforms, digital marketing has evolved quickly over the years. What caught fire just a few years ago might not yield the same return today. And as is the case with any marketing strategy, success in digital marketing will most likely be determined by how well marketing teams pay attention to detail. Marketers have to infuse their strategies with current trends and track the results of their effort to know what is working and what isn’t. Below are 10 do’s and don’ts of digital marketing in 2023. 

Know Your Audience

In order to become and stay competitive, companies need to know who their customer is. Companies can use data derived from market research to create personas for their customers. The buyer’s personas help marketers understand who exactly they are selling to and what those customers need. It is only then that effective marketing strategies can be crafted. 

Choose a Marketing Strategy That Serves Multiple Goals

Speaking of marketing strategies, it is a good idea to decide on a few attainable goals that can be reached within one marketing strategy. With this in mind, companies can grow their business on multiple fronts with the energy focused on one initiative. Marketing teams can work backward from their objectives in order to reach their ultimate goal. 

Have Stellar Original Content

All the shiny, distracting objects in the world will not matter if the content a company produces doesn’t do its brand justice. Fresh, well-edited content will not only be an effective way for a company to tell its story, but it also provides another avenue for audience reach if it is shared for other potential customers to engage with. 

Focus On Tactics That Will Work

The scope of marketing approaches and tactics can be overwhelming. What works for one company could be a complete failure for another. When deciding on which direction to take, marketers should take time to understand what options are available and think carefully before deciding what to include as part of their strategies. Make a list of all of the available options– content marketing, or paid advertising, for example– consider the stated goals, and then eliminate the options that are not feasible.

Understand the Power of SEO

More than just keywords, SEO has evolved into a complex, multilayered process that has become a valuable tool for digital marketing. Executed properly, SEO elevates brand awareness, builds relationships with prospects, and positions companies as trustworthy authorities in their industries. A higher-profile website with increased traffic means that there are more opportunities for marketers to convert prospects into customers. 

Stop Fueling Digital Fatigue

Audiences do a lot of mindless scrolling. At this point in the game, marketers need to be more mindful of the content that they are creating in order to stand out from the competition. As mentioned earlier, what worked even just a couple of years ago, might not connect with consumers now. Marketers need to use data in order to create ever-more personalized campaigns that genuinely engage their audiences, who have by now learned to tune out what doesn’t stand out. Taking advantage of social media platforms that make it easy to have more personalized, real-time dialogue with consumers is key to clear messaging that is interactive with audiences. 

Don’t Ignore Your Website

The experiences that consumers expect when they are online are ever-evolving. They want to engage with websites that are of-the-moment design-wise, and they want a journey that is seamless and easy to navigate. An outdated website is glitchy, slow, and an all-around unpleasant experience that will reflect poorly on your business. Exploring features like online event and meeting scheduling or built-in video conferencing as part of website updates can elevate communication with customers and help edge out the competition. 

Don’t Fear AI and Chatbot Technology

Marketers have started to invest more resources in AI and chatbot technology to create  personalized experiences for their customers. For companies that are creative in how they employ these technologies, the return can mean a loyal customer base who knows that they can expect a curated experience. A good example of how this can be achieved is a chatbot that was recently created by a digital marketing agency to help customers find their perfect pair of jeans. The chatbot asked customers what they like and dislike about other pairs of jeans they own, as well as their personal style preferences. The chatbot then sends the customer a curated list of options based on those answers. 

Read more about marketing on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.


Wearables, VR, and Other Cool Technology: What the Future Holds

  • February 1, 2023

  • Eyes4Research

Smartwatches, fitness/health trackers, and VR headsets have all become more common over the past few years. It is predicted that wearable technology will continue to rise in popularity, and companies are working on new and innovative ways to apply these technologies to our everyday lives. Here are 4 specific directions that wearables are headed in the near future. 

Lower Profile Products

As this type of technology increases in popularity, the future of everyday wearables could very well be in products that are more discreet in appearance.  Instead of looking like an obvious fitness band or a clip-on tracker, the new generation of wearables could largely end up looking more like jewelry or clothing, blending seamlessly into a user’s existing wardrobe. It is also possible that wearables may be hidden from view altogether in the form of a patch, similar to the nicotine patches that help smokers quit their habit. 

Some tech companies have already started to make the shift to products that have a lower visibility, such as smartwatches that have a traditional watch face instead of a screen. Also new on the market are pieces that look like rings, necklaces, and bracelets that track specific health metrics or alert family or friends of your location in case of a medical emergency. 

Longer Battery Life

Many current wearables have a rather short battery life, especially those that require a lot of processing power and need to be connected to the internet in order to function properly. This has led some developers to start looking toward alternative battery sources. One of the more interesting developments on this front is energy harvesting, where body heat, solar power, and even movement, can be harnessed as a way to power wearable technology. 

If energy harvesting were to become commonplace for wearables it would be a game changer. There would be no need to worry about the battery dying at inconvenient moments or having to deal with the hassle of needing to constantly recharge. With the battery life problem solved, wearables could become even more popular. 

Medical Wearables

Many of the wearables that are already popular, like Fitbit and Apple Watch, are intended to help users keep tabs on their health and fitness. But the next generation of health-focused wearables have been tasked with monitoring and solving medical issues. For example, there is an artificial pancreas in development for diabetics to monitor blood sugar levels and automatically administer insulin. 

Looking even further into the future of medical wearables, researchers are working on subdermal devices. This technology will be able to track many types of medical activity that are currently unavailable to the average user, like blood analysis, the effects of drugs, and other vital signs. These types of wearables are most likely not going to be available in the near future, but they have the potential to change the lives of many people currently dealing with chronic health issues. 

Using Wearables as Authentication

If you have been to a Disney theme park recently, you have already used a wearable to access your hotel room, rides, and other features around the park via their MagicBand. The future of seamless authentication will intersect with wearables and allow users to open the front door to their homes, get into concerts, and even bypass the checkout process while out shopping. 

There are even smart tattoos that are currently under development that could allow users to do all of the above. These smart tattoos are essentially high-tech temporary tattoos that carry and transfer information to smartphones and scanners. If these types of wearables become the standard in authenticating experiences, they could completely change the way we interact with the world, by speeding up everyday processes like hospital visits and security clearances. For a lot of things, waiting in line could become a thing of the past. 

Read more about the latest tech trends on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from tech consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.


4 Social Media Platforms Your Brand Should Be Using in 2023

  • January 27, 2023

  • Eyes4Research

If there is one thing that brands have learned while navigating the social media landscape, it’s that social media strategy is not a ‘set it and forget it’ endeavor. It requires constant attention– to refine strategy, measure if your strategy is working, and to stay on top of new platforms and how they are being used. In order to stay competitive and remain current, it’s important that your team knows which social media platforms your brand should be using in the new year. 

Here are 4 social media platforms, including a couple of new ones, that your brand should consider adding to your social strategy in 2023. 


If an influencer campaign makes sense for your brand, either as part of a general strategy or for a specific initiative, TikTok is a must. Remember Vine? TikTik is a more robust version of that early version of the quick, often funny videos that went viral, with stronger engaged communities. TikTok also has several layers of niche audiences and sub-audiences, and the ‘Duets’ and ‘Stitch’-style videos are a brilliant way to reference other videos, allowing for an easy way to extend the reach of your videos.  TikTok allows for endless creativity, with tools that make it simple to add music, filters, and other effects that do not require a professional videographer. 

But the real power of TikTok that has evolved over the past few years is its ability to influence buying decisions. The potential ad reach on TikTok for users 18+ is 1.02 billion users, making TikTok Shop and TikTok Spark Ads a no-brainer for brands looking to influence purchase decisions. 


For brands looking to cultivate more intimate conversations with their audience, Discord is a platform worth considering. It is a free voice, text, and video app that makes it easy to connect with individuals, groups as well as brands. It is already being used extensively by gamers who use the app to maintain larger group chats and spilt off into smaller, more specialized side conversations. Brands interested in fostering more inclusive communities as part of their brand story could find this aspect of Discord particularly useful, as an LGBTQ+ community can function as a larger group, as well as be split into smaller communities divided by region, age, etc., as conversations can be divided into smaller forums. There is no limit on how many people can be part of the communities on Discord, which along with the fact that it is free, makes it a perfect test ground for brands looking to build a deeper connection with their audience. 

Shuffles by Pinterest

We already know that Pinterest is great for building mood boards and establishing a visual brand identity. But with Shuffles, users can create collages that can be cut out and animated. Shuffles is easy to use and can be accessed through a Pinterest account after logging in and following a series of prompts. Shuffles already has a devoted fan base, with the hashtag #shufflesbypinterest boasting over 9 million views on TikTok. People are using this hashtag to showcase their work, and marketers are already sharing the benefits of using the platform with brands. Brands can create these videos on Pinterest and then share them on other platforms like TikTok, YouTube Shorts, and Instagram Reels. 


One platform that might be a bit trickier for brands to master to the best effect is BeReal. BeReal is a new app that is meant to be more authentic and a reaction to apps like Instagram, where users have grown weary of overly curated posts and images. This is how it works: randomly throughout the day, every day, users are sent a notification to snap quick two photos of themselves. One with their front camera, and one with their back camera. Users are only given two minutes to take their photos, so there is no time to curate, no time for anything other than what you are doing, exactly at that moment, regardless of where you are. 

The trick for brands who choose to adopt BeReal as part of their marketing strategy will be how to employ its features without turning off users. But there are ways that marketers can use this platform for user-generated content, both externally by tapping into their audience and internally by having employees snap day-in-the-life photos, giving their audience a glimpse behind the scenes. 

There’s no doubt that social media is a powerful tool that brands can use to cultivate and maintain connections with their audiences. It is also an effective way to get insights into how products and services can be improved. Brands looking for a new way to engage with their customers should consider adding these platforms to their social media strategies. 

Read more about branding and marketing on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.


Top 5 Tech Gadgets for 2023

  • January 24, 2023

  • Eyes4Research

When it comes to tech devices and gadgets, most people have their weaknesses. Whether you’re someone who is always on the lookout for the latest drone camera or smart tools to help you stay fit, something that catches your eye can quickly become something that you absolutely need. At this stage, tech should make life easier, better, and more entertaining. Here are 5 products that make the cut. 

Hidrate Spark Water Bottle

While the average person might not need the 8 glasses of water a day, as has been previously thought, it still helps to have something nearby that makes it easier to stay hydrated. This water bottle and its free accompanying app connect with Bluetooth to ensure you never get dehydrated again. It has a futuristic feature across the entire bottle that glows to notify you that you are behind on your water consumption, then tracks your hydration throughout the day.

KODAK Luma 150 Ultra Mini Pocket Pico Projector

Long gone are the days of being tortured by friends’ and family’s vacation photos with an old-fashioned slide carousel. This small but mighty projector is about the size of a stack of sticky notes, but it can play movies and videos on a display of up to 100 inches and can plug into just about any device, including both iPhone and Android phones. 

PhoneSoap Pro UV Phone Sanitizer

It’s probably best not to think about the germs that might be lurking on the surface of the average phone. This smart gadget makes it simple to put minds at ease. Using the power of UV-C light, this sanitizer disinfects your entire phone (and other small objects), all while charging your phone in the process. The patented technology utilizes a germicidal UV-C light for 360-degree disinfection. Once your phone is clean, toss in your keys, jewelry, or glasses into the box for a quick tune-up. 

LG StanbyME Portable Stand Monitor

Laptops are great, but sometimes, you want the experience of a bigger monitor that can go where you go. Whether for a workout, movie night, or cooking along with a video in the kitchen, this monitor allows you to wirelessly connect with content from your phone, tablet, or laptop. With a battery life of 3 hours and a remote control, it makes it easy to binge-watch a few episodes of your favorite show without needing to reach the screen. 

Citizen CZ Hybrid Smartwatch

Sometimes watch people are not necessarily smartwatch people, but they like the idea of a multitasking timepiece. This watch is for those people. It looks like a standard Citizen watch, with a traditional face, but it ticks all the boxes of a tech-savvy smartwatch, including an impressive 15-day battery life. It can be connected to an app that keeps track of daily notifications as well as features that track health and fitness stats, like heart rate, sleep, walking distance, and calorie burn. You can choose the dial you want, as well as select which features you want to have immediately visible when you glance at the display. 

Read more about the latest tech trends on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from tech consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.