Understanding the Consumer Journey in Pharma

The pharmaceutical industry is evolving, and understanding the nuances of the consumer journey is crucial for success. There are multiple touchpoints influencing consumer behavior, and the path from awareness to adherence is complex. 

By comprehensively mapping out this journey, pharma companies can leverage research to tailor their strategies to meet consumer needs more effectively, leading to better health outcomes and increased brand loyalty. 

The Consumer Journey in Pharma

The consumer journey in the pharmaceutical sector typically plays out in several stages: 

• Awareness: Consumers first become aware of a health issue and start looking for information. This stage is influenced by various factors, including advertising, social media, word-of-mouth, and healthcare professionals. 

• Consideration: At this stage, consumers evaluate different treatment options. They seek information about the effectiveness, side effects, cost, and availability of various medications. It is at this stage where trust in the brand and recommendations is crucial. 

• Decision: Consumers make a decision based on their research and consultations. This stage may involve choosing between an over-the-counter (OTC) medication and prescription drugs, considering generic versus brand-name options, and selecting a pharmacy or online retailer. 

• Acquisition: The consumer obtains the medication through a prescription or an OTC purchase. The ease of access, convenience, and the purchasing experience are key factors at this stage. 

• Adherence: Ensuring that consumers adhere to their medication regimen is essential for treatment effectiveness. Factors influencing adherence include the medication’s perceived effectiveness, side effects, cost, and the convenience of the dosage regimen.  

What is the Role of Research in Understanding Pharmaceutical Consumer Preferences and Behaviors? 

Understanding consumer preferences and behaviors at each stage in the journey is vital for pharma companies. This knowledge is necessary for developing targeted marketing strategies, improving product offerings, and ultimately enhancing patient outcomes. Here are some key reasons why research is essential: 

• Tailored Marketing Strategies: By understanding what drives consumers at each stage, pharma companies can activate the insights they have gained from research to create more effective marketing campaigns that resonate with their target audience. 

• Product Development: Insights into consumer needs and preferences can guide the development of new products and the improvement of existing ones, ensuring they meet the demands of the market. 

• Improved Patient Outcomes: Understanding the factors that can lead to strategies to enhance patient compliance will result in better health outcomes. 

• Competitive Advantage: Comprehensive consumer insights provide a competitive edge, giving pharma companies what they need to differentiate themselves in an increasingly crowded market. 

Why Pharma Companies Should Leverage Custom Online Panels for Deeper Insights

To gain a deeper understanding of consumer preferences and behaviors, custom online panels are an invaluable tool for pharmaceutical companies. These panels, such as the ones designed by Eyes4Research, consist of pre-recruited participants who match the target demographic profile, allowing for highly targeted and efficient data collection. 

Instead of casting the net as wide as possible, and hoping for the best, custom online panels allow pharma companies to precisely target specific consumer segments, leading to more relevant and actionable insights. In addition, panels provide the opportunity to collect real-time feedback, helping pharma companies to stay agile and responsive to market changes and stay on top of what is needed from their product offerings. 

Online panels are generally more cost-effective than traditional research methods, offering pharma companies significant savings while delivering high-quality data. Finally, engaging with a pre-recruited panel can lead to higher response rates and more detailed insights compared to broader surveys that might not tell the whole story. 

Understanding the consumer journey in the pharmaceutical industry is critical for developing effective strategies and improving patient outcomes. By leveraging research tools like custom online panels, pharma companies can gain valuable insights into consumer preferences and behaviors, from awareness to adherence. 

This knowledge empowers companies to tailor their approaches, enhance their products, and ultimately better serve their consumers. Investing in comprehensive market research is not just an option– it’s a necessity for staying competitive in a dynamic healthcare landscape that is becoming more patient-centric. 

Read more about the healthcare industry and how your company can harness the power of online panels on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

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Pharma Companies

Pfizer Inc

Johnson & johnson

Roche Holding AG

Novartis International AG

Merck & Co., Inc

Sanofi

GlaxoSmithKline plc (GSK)

AstraZeneca plc

Bristol-Myers Squibb

Abbvie Inc.

Amgen Inc.

Eli Lily and Company

Bayer AG

Boehringer Ingelheim GmbH

Takeda Pharmaceutical Company Limited

Novo Nordisk A/S

Biogen Inc.

Gilead Sciences, Inc

Teva Pharmaceutical Industries Ltd. 

Regeneron Pharmaceuticals, Inc. 

The World of General Contractors: Insights and Challenges For Research

The construction industry is a dynamic and multifaceted space, and at its core lies the crucial role of general contractors. They are the linchpins of construction projects, overseeing everything from initial planning to the final touches. Understanding their perspectives and experiences is essential for stakeholders across the construction landscape. 

However, conducting market research with general contractors presents unique challenges. Here, we will delve into the intricacies of the world of general contractors, and explore the hurdles in conducting research with this vital audience. 

What is the Role of General Contractors? 

General contractors are pivotal in orchestrating construction projects, whether residential, commercial, or industrial. Their responsibilities include: 

• Project Management: Coordinating and overseeing all aspects of construction projects ensuring timely completion within budget. 
• Subcontractor Coordination: Hiring and managing subcontractors, including plumbers, electricians, and carpenters, to execute specific tasks. 
• Budgeting and Cost Control: Estimating project costs, negotiating contracts, and ensuring financial efficiency. 
• Regulatory Compliance: Enursing adherence to building codes, safety regulations, and zoning laws. 
• Problem-Solving: Addressing unexpected issues that arise during construction, such as delays, material shortages, or design changes. 

Given their multifaceted roles of general contractors, they possess a wealth of knowledge and experience that is invaluable for market research. But leveraging this deep reservoir of insight is easier said than done. 

Challenges in Conducting Research with General Contractors

1. Time Constraints: General contractors operate on tight schedules, balancing multiple projects simultaneously. Their day-to-day responsibilities leave little room for participation in traditional research methods like long surveys or focus groups.  
2. Accessibility: General contractors are often on-site, making them hard to reach through conventional communication channels. They may not have the time or even the inclination to respond to emails or phone calls, especially if the relevance of the research is not immediately clear to them. 
3. Diverse Work Environments: The work environment for general contractors varies wildly by the day. They could be in an office one day and on a construction site the next. This variability complicates scheduling and is not conducive to consistent communication. 
4. Skepticism: General contractors are pragmatic professionals who may be skeptical of market research initiatives, especially if they don’t see direct benefits in participating. They may question the value of the time spent on such activities. 
5. Highly Specialized Knowledge: The construction industry is highly specialized, and general contractors possess deep expertise in their specific areas. Crafting research questions that resonate with their experience and yield valuable insights requires a nuanced understanding of the field. 

A Solid Research Solution: Custom Online Panels

Custom online panels, such as the ones designed and managed by Eyes4Research, offer a promising solution to the challenges of conducting research with general contractors. By designing a dedicated and tailored panel of general contractors, researchers can engage with this hard-to-nail-down group more effectively. Here’s how: 

• Convenience and Flexibility: Online panels allow general contractors to participate at their convenience. They can provide input from their office, home, or even on-site, using any device with internet access. 
• Targeted Recruitment: Custom panels can be carefully curated to include general contractors with specific expertise, ensuring that the insights gained are relevant and actionable. In addition, recruitment can be tailored to include a diverse range of contractors, from residential builders to commercial project managers. 
• Engagement and Incentives: Online panels offer opportunities for ongoing engagement. Participants can be incentivized through various means, such as monetary rewards, exclusive industry reports, or access to professional development resources. 
• Efficient Data Collection: Digital platforms streamline data collection and analysis. Surveys, polls, and interactive activities can be designed to capture detailed insights without overwhelming participants.  
• Building Trust: Establishing a dedicated panel helps general contractors feel valued when they see the tangible impact of their time and input. 

The construction industry is competitive and is rapidly evolving. Staying ahead of the curve requires deep actionable insights. General contractors hold the keys to this knowledge, but traditional research methods often fall short of capturing their expertise. Custom online panels present an innovative and effective solution to bridge the gap between researchers and the expertise of general contractors. 

By utilizing custom online panels, businesses can overcome the challenges of researching general contractors and gain a competitive edge with precise actionable insights tailored to their needs. 

Read more about the construction industry on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from general contractors. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Understanding Consumer Banking Preferences & Trends

Consumer banking preferences have evolved in recent years, driven by technological advancements, changing behaviors, and increasing competition among financial institutions. Understanding these preferences is crucial for banks and financial service providers to tailor their offerings and remain competitive. 

How Consumers Bank Today

Digital technology is at the forefront of what drives how consumers bank and continues to lead consumer banking trends. Mobile banking, driven by the of smartphones for banking tasks has skyrocketed. Consumers use mobile apps to check balances, transfer funds, deposit checks and pay bills. In addition, online banking, via desktops and laptops remains popular for more complex tasks such as managing investments and applying for loans.

There’s no doubt that technology has made it possible for consumers to bank on the go. But despite the rapid rise of digital banking, many consumers still value the personal interaction and services provided in physical branches, especially for transactions like mortgage applications and financial advice. 

ATMs continue to be an essential part of banking for cash withdrawals, deposits, and other transactions. The convenience and widespread availability of ATMs support their ongoing use. Telephone banking offers an alternative for those who may not be comfortable with digital channels or require assistance outside regular branch hours. 

Types of Banking Options Available to Consumers

Based on their needs and the level of personalized service they want to receive, consumers have a variety of banks and accounts to choose from: 

• Retail Banks: These types of banks offer a range of personal banking services including savings and checking accounts, loans, and credit cards. 

• Credit Unions: Credit unions are member-owned institutions that often provide more favorable rates and personalized service. 

• Online Banks: Online banks operate without physical branches, often offering higher interest rates on deposits and lower fees due to their reduced overhead costs. 

• Neobanks: These are digital-only banks that provide innovative banking solutions, and are often focused on user experience and financial technology integration. 

Banking Preferences of Small Business Owners

Small business owners have distinct banking needs that differ from individual consumers. These entrepreneurs often seek banking services that offer flexibility, scalability, and personalized support to accommodate the unique financial demands of their businesses. From managing cash flow and securing lines of credit to handling payroll and processing payments, small business owners require tailored solutions that can adapt to their evolving needs. 

They also value strong relationships with their bankers, who can provide expert advice and facilitate growth opportunities. Here is a quick snapshot of the primary banking preferences of small business owners: 

• Business Checking and Savings Accounts: Designed for daily business transactions, checking accounts for small businesses offers features like multiple signers and higher transaction limits. Business savings accounts are used to set aside funds for future business needs, often with higher interest rates than personal savings accounts. 

• Loan and Credit Options: Small business owners often require access to various credit options, including business credit cards lines of credit, and term loans, to manage cash flow and finance growth. 

• Merchant Services: Many small businesses rely on banks for merchant services, such as credit card processing and point-of-sale systems. 

• Cash Management Services: Advanced cash management services help small businesses manage their finances more effectively, providing tools for payroll, invoicing, and expense tracking. 

How Financial Institutions Can Leverage Custom Online Panels for Banking Research

For financial institutions seeking to better understand consumer and small business banking habits, custom online panels can be a game-changer. Here’s how: 

• Targeted Insights: Online panels can be tailored to include specific demographics, allowing for targeted insights into the preferences and behaviors of different consumer segments and small business owners. 

• Real-Time Feedback: Financial institutions can collect real-time feedback on new products, services, and digital features, enabling rapid adjustments and improvements, 

• Trend Analysis: By conducting longitudinal studies with online panels, banks can track changes in consumer behavior over time, identifying emerging trends and adapting their strategies accordingly. 

• Cost-Effective Research: Online panels are a cost-effective alternative to traditional market research methods, providing high-quality data at a fraction of the cost. 

Understanding consumer banking preferences is essential for financial institutions to remain competitive in a rapidly changing market. By analyzing how consumer bank, the types of banks and accounts they use, and the specific needs of small business owners, banks can tailor their offerings to meet evolving demands. 

In addition, leveraging custom online panels for research can provide invaluable insights, enabling financial institutions to stay ahead of trends and continuously improve their services. 

Read more about market research and consumer behavior on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Understanding Gut Health and Its Impact on Consumers

In recent years, gut health has emerged as a significant focus for consumers and healthcare professionals. The intricate relationship between the gut microbiome and overall health has spurred a wave of interest in probiotics, dietary changes, and gut-friendly products. As consumers become more health-conscious, understanding their behaviors, needs, and preferences regarding gut health is crucial for companies in the healthcare, food, and wellness industries. 

The Growing Consumer Awareness of Gut Health 

The gut microbiome, comprising trillions of bacteria and microorganisms in the digestive tract, plays a vital role in various bodily functions including digestion, immunity, and even mental health. Research has linked a balanced gut microbiome to reduced risks of chronic diseases such as obesity, diabetes, and heart disease. Conversely, an imbalanced microbiome has been associated with issues like irritable bowel syndrome (IBS), allergies, and autoimmune disorders. 

Consumers are increasingly aware of these connections, thanks to widespread media coverage and endorsements by healthcare professionals. This awareness drives a growing market for gut health-related products, including probiotics, prebiotics, and fermented foods like yogurt, kimchi, and kombucha. 

Market Trends and Consumer Behavior

• Probiotics and Supplements: The global probiotics market is projected to reach $77B by 2025, driven by consumer demand for natural and preventative healthcare solutions. Brands like Align, Culturelle, and Bio-K+ are leading the charge, offering a variety of probiotic supplements tailored to different health needs. 
• Functional Foods: Consumers are increasingly seeking foods that offer health benefits beyond basic nutrition. Products like kefir, sauerkraut, and miso are gaining in popularity for their probiotic active ingredients. Companies like Danone and PepsiCo have expanded their portfolios to include gut-friendly options, recognizing the lucrative potential of this growing market. 
• Personalized Nutrition: Advances in microbiome research are paving the way for personalized nutrition solutions. Viome and DayTwo offer personalized dietary recommendations based on individual microbiome analyses, catering to the growing demand for customized health solutions. 
• Digital Health Tools: Mobile apps and online platforms focused on gut health are also on the rise. Apps like Cara Care and mySymptoms help users track their digestive health, dietary habits, and symptoms, providing valuable insights for both consumers and healthcare providers. 

The Need for Consumer Insights

As the market for gut health products expands, companies must stay attuned to consumer needs and preferences to remain competitive. Understanding consumer behavior, motivations, and pain points can inform product development, marketing strategies, and customer engagement efforts. This is where healthcare consumer panels, such as the ones developed by Eyes4Research, come into play. 

Healthcare online panels provide a direct line to consumers, enabling brands to gain real-time insights from diverse demographic groups. These panels consist of pre-recruited individuals who participate in surveys, focus groups, and other research activities, sharing their experiences and opinions on various health-related topics. 

What Are The Benefits of Using Online Panels?

• Targeted Insights: Companies can segment their custom panels based on specific criteria such as age, gender, health conditions, and lifestyle ensuring they gain relevant insights from their target audience. 
• Speed and Efficiency: Online panels facilitate raid data collection, allowing companies to quickly adapt to market trends and consumer demands. 
• Cost-Effective Research: Compared to traditional research methods, online panels offer a more affordable way for brands to conduct extensive market research. 
• Consumer Engagement: Engaging with consumers through panels helps brands build stronger relationships and encourage brand loyalty. 

For companies looking to innovate in the gut health space, healthcare online panels offer an invaluable resource. Here are the ways that these panels can be utilized, offering companies a wealth of data that they need for an effective plan of action to reach their target audience: 

• Product Development: Collect feedback on new product ideas, packaging, and formulations to ensure they meet consumer expectations and needs. 
• Marketing Strategies: Test advertising campaigns, branding concepts, and messaging to determine what resonates most with consumers. 
• Customer Experience: Understand the consumer journey and identify pain points to enhance overall customer satisfaction and retention. 
• Regulatory Compliance: Ensure that product claims and marketing strategies align with consumer perceptions and regulatory standards. 

Gut health is a emerging area of interest that holds signifcant promise for brands in the healthcare and wellness industries. When companies leverage online panels, such as the ones developed by Eyes4Research, they can gain deep insights into consumer beahvior, drive innovation, and stay well ahead of market trends. In a competitive landscape, staying connected with the evolving needs of consumers is not just an advantage– it has become a necessity. 

Read more about the healthcare industry and market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Revolutionizing Market Research: The Role of Custom Online Panels in the Post-COVID Era

The COVID-19 pandemic has reshaped the market research space, challenging traditional methodologies and accelerating the adoption of innovative approaches. Among these, custom online panels have emerged as a cornerstone of market research strategies, offering unprecedented flexibility, accessibility, and depth of insights. 

Here, we’ll delve into the evolution of market research methodologies, explore the benefits of custom online panels, and make a case for their widespread adoption in the post-COVID era. 

The Pre-COVID Research Methodologies

Traditional market research methodologies relied heavily on in-person interactions, including focus groups, in-depth interviews, and observational studies. While these methods provided valuable insights, they were often constrained by logistical challenges such as participant recruitment, geographical limitations, and time-consuming data collection processes. Moreover, the onset of the pandemic disrupted these methods, necessitating a shift towards remote alternatives. 

Custom Online Panels Emerge As an Effective Solution

Custom online panels, such as the ones created and managed by Eyes4Research, have gained prominence as a versatile and efficient method of conducting market research. These panels consist of pre-recruited participants who have opted in to take part in research studies often in exchange for incentives or rewards. 

When researchers leverage custom online panels, they gain access to a diverse pool of participants, spanning various demographics, geographic regions, and consumer segments. This ensures that studies are conducted with the right audience in the first place, which enhances the relevance and reliability of the insights generated. 

What Are The Benefits of Custom Online Panels?

The benefits of custom online panels extend far beyond access to a broad participant base. These panels offer several advantages, including the following: 

• Rapid Data Collection: Custom online panels enable researchers to collect data quickly and efficiently, reducing the time and resources required for traditional data collection methods. With the click of a button, researchers can distribute surveys, collect responses, and analyze data in real time, allowing for timely decision-making and agile research practices. 
• Cost-Effectiveness: Compared with traditional research methods, custom online panels offer significant cost savings. Organizations can allocate their research budgets more effectively and achieve higher returns on investment by eliminating the need for venue rentals, travel expenses, and other overhead costs associated with other, pre-COVID research methods. 
• Longitudinal Insights: Custom online panels facilitate longitudinal studies, allowing researchers to track changes in consumer behavior, attitudes, and preferences over time. Engaging with panelists on an ongoing basis allows researchers to uncover trends early, identify patterns, and gain a deeper understanding of market dynamics, enabling them to adapt their strategies accordingly. 

In the post-COVID market research landscape, custom online panels offer a strategic advantage for B2B and B2C companies seeking to stay ahead of the curve. Businesses investing in online panels can access timely and actionable insights from diverse audiences, enabling them to make informed decisions, drive innovation, and capitalize on emerging opportunities. 

Whether conducting ad-hoc studies, tracking trends in your market, or testing new product concepts, custom online panels provide a flexible and scalable platform for engaging with consumers and unlocking valuable insights without the cost of the types of in-person research methods that were popular before the pandemic. 

As the market research space navigates the complexities of the post-COVID era, the importance of agile and adaptable research methods cannot be overstated. Online panels represent a shift in research, offering unparalleled access to diverse participant pools, rapid data collection capabilities, and longitudinal insights into consumer behavior. 

By embracing custom online panels and capturing the power of technology, B2C and B2B companies can position themselves for success in a competitive marketplace, driving growth, innovation, and customer satisfaction in an increasingly digital age. 

Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our online panels here.

Unveiling the Intersection of Insurance and the Dental Industry and the Crucial Role of Market Research 

The landscape of healthcare is constantly evolving, with insurance playing a pivotal role in ensuring accessibility and affordability. Within this space, the dental industry is a major component– addressing not only oral health but also overall well-being. But understanding the dynamics between insurance and the dental sector requires keen insights, and here is where market research steps in as a guiding light. 

Understanding Market Dynamics

Market research unveils the layered relationship between insurance providers and the dental industry. Researchers can decipher the evolving needs of individuals seeking dental coverage by delving into consumer behavior, preferences, and trends. Insights into demographics, socioeconomic factors, and geographic location enable insurers and dental practitioners to tailor their offerings effectively. 

Navigating Regulatory Frameworks

The insurance and dental sectors operate within a complex web of regulators and compliance standards. Market research serves as a compass, one that guides stakeholders through the intricacies of legislative frameworks. By staying on top of regulatory changes and consumer sentiments, companies can adapt their strategies to foster trust and compliance. 

Driving Innovation and Adaptation

Innovation lies at the heart of both insurance and dental care. Market research fuels innovation by providing valuable feedback on emerging technologies, treatment preferences, and service delivery models. When insurers are armed with insights from consumers, they can develop tailored dental insurance products that resonate with evolving consumer needs, while dental providers can refine their services to enhance patient satisfaction and outcomes. 

The Role of Custom Online Panels

Custom online panels offer a powerful tool for conducting targeted market research within the insurance and dental sectors. By assembling a diverse pool of respondents, ranging from insurance policyholders to dental professionals, these panels facilitate in-depth insights and actionable recommendations. 

From assessing brand perception to gauging satisfaction levels, custom online panels, such as the Dental professionals’ panel created and managed by Eyes4Research, provide insurers and dental practitioners with a comprehensive understanding of market dynamics. 

In today’s increasingly digital age, harnessing the power of custom online panels is essential for staying ahead in the insurance and dental industries. Our tailored panels enable stakeholders to access real-time data, conduct surveys, and collect feedback with ease. Whether you are a dental insurer seeking to refine your product offerings or a dental practice aiming to enhance patient experiences, our custom online panels empower you to make informed decisions and drive meaningful change. 

The relationship between insurance and the dental industry underscores the importance of market research in navigating this complex space. Leveraging insights gained from custom online panels allows stakeholders to unlock new opportunities, drive innovation, and ultimately, improve access to quality dental care for patients around the globe. 

Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences, like dental professionals ready to participate in your next research project. Learn more about our online panels here.

The Rise of Mocktails and Its Impact on Alcohol Consumption Trends

Alcohol consumption remains a big business. Beer, cider, wine, and spirit products grew over seven percent in volume across relevant global markets in 2022. According to Statista, the revenue in the alcoholic drinks market is estimated to reach $196.6 billion this year.

However, when it comes to market research, knowing what non-alcoholic drinks are bought can be as important as alcohol drinking data – especially when it comes to consumption trends at adult venues like bars and live events. An example is Red Bull, which disrupted the alcohol and spirit industry when it arrived in the West in the late 1990s (then was accepted and even assimilated into nightlife culture).

Are you ready for mocktails, another possible disruptor that might be permanent? Market researchers should be interested, for understanding this new trend might help understand overall drinking trends in a rapidly changing world with unyielding habits from specific key demographics.

What is a Mocktail?

A mocktail is not simply ordering an orange juice or soda at a bar or rock concert. The name says it all: A non-alcoholic that “mocks” alcoholic drinks by keeping the taste, bite, and even sensory experience of an alcoholic beverage without the effects. This beverage class mimics the appearance and taste of an alcoholic cocktail. They are typically crafted by mixing fruit juices, syrups, herbs, and other non-alcoholic ingredients. 

Here are some examples of mocktails:

• Frozen Apple Margarita: Same as a traditional margarita, but swap the tequila for an extra cup of sparkling apple juice.
• Tamarind Pineapple Quencher: A fizzy drink with pineapple, mango, ginger beer, and lime juice, echoing a taste of the tropics.
• Tropical Punch Mocktail: A non-alcoholic summer party punch with juices decorated with fresh mint and pomegranate seeds.

In essence, mocktail drinkers get a healthy beverage paired with the exotic and even transcendent feel of an alcoholic beverage. They remain hydrated and energized while navigating the dance floor or madly visiting booths at an outdoor festival.

Clubs and other venues are already paying attention to the mocktail demand, with even non-alcoholic breweries seeing an explosion in revenue. Alcohol sales are healthy, but non-alcoholic sales are no slouch. This year, the revenue generated in the non-alcoholic drinks market is projected to reach $1.45 trillion in the US alone. Non-alcoholic adult beverage sales rose 33 percent this year, accounting for a mammoth $331 million. Online, the number was even higher, where non-alcoholic/low-alcohol sales spiked 315 percent! 

Sober business is booming. “Thirty percent of people who are of drinking age do not drink alcohol,” said Tracy Stuckrath, president/chief connecting officer of Thrive! Meetings and Events

But what is driving this trend? Or should we ask “who” is driving this trend?

Alcohol Drinking Habits with Younger Generations.

Health trends come and go, but the reality is that two generations are steering the popularity of mocktails and non-alcoholic drinks: Millennials and Zoomers. A 2018 Berenberg Research report found that Millennials consume less alcohol than Gen Xers and Baby Boomers.

This trend is even more acute with Zoomer (or Gen Z): 66 percent of Gen Z consumers are actively trying to drink less alcohol. Stuckrath agrees that the departure from drinking is fueled by the health fixation of Millennials and Gen Z. Still, others have suggested that the two generations also worry that embarrassing alcohol-related behavior can be exposed on the internet and social media.

Beyond entertainment venues, beer and spirit companies should pay heed and perhaps even make a TikTok about it. Zoomers comprise 40 percent of American consumers and wield an astonishing clout for buying ($143 billion). And they are increasingly backing movements like “Dry January” or “Sober Curious,” whether it’s to live healthier or not appear disheveled and babbling on a viral Snapchat post.

The hospitality industry is paying attention to Millennial and Zoomer drinking habits, ramping up their mocktail offerings. A perfect example is Marriott Properties, which has, across the board, increased its non-alcoholic offerings at several of its bars and restaurants – like offering its Blueberry Bliss, a combination of muddled blueberries, tropical juices, and coconut milk.

You Know the “P” Word Had to be Mentioned

Will this mocktail/nondrinking trend continue? Will alcoholic retailers pivot to satisfy demand as in the past, like producing their own energy drinks to compete with Red Bull or manufacturing bottled water to stay hip with the exotic water craze that continues even today?

That’s hard to tell because we’re still somewhat in the pandemic fog. Why is this important? During the lockdowns, excessive drinking rose by 21 percent. Regular drinking also increased (23 percent more) while people stayed home, and alcohol stores remained “essential businesses.” However, alcohol gradually became connected to adverse mental health. Plus, the rise in alcohol-related liver disease and other disorders was quickly blamed on drinking decisions during the latter parts of the pandemic.

Thus, it’s possible that the current mocktail/nondrinking movement could be a reaction to the pandemic. Society is “drying up” as festivals and concerts become places where viruses are an afterthought. The verdict is still out on alcohol and the pandemic, but the younger generations are going for the pause button to some extent.

In addition, drinking trends are not always linear, and disruptions can occur beyond worldwide emergencies. For example, before the pandemic, morning clubbing or morning raves were rising in popularity. These were events centering on attending a nightclub early in the morning, dancing as an exercise, drinking juice/water, and then going to work in an elevated mood.

This form of entertainment/exercise/therapy went the way of the dodo in 2020 as public venues shut down – and it has yet to make a significant comeback. The point is that there was a popular “nondrinking” alternative to social events. Nobody knows if younger generations would have fully adopted morning clubbing and extended it to the nighttime. Now mocktails are becoming a beneficial alternative to traditional alcohol drinking as more embrace healthy living after years of unhealthy seclusion.

Lastly, market researchers should keep an eye on the gradual legalization of cannabis, though definite trends are hard to grasp presently. A 2021 study of Colorado households revealed a 13 percent average monthly decrease in purchases of all alcoholic products combined, paired with a six percent decrease in wine consumption. But it’s still too early to find a clear relationship between cannabis legalization and alcohol sales across all 50 states. 

What we do know is that younger adults are seeking healthy and extraneous alternatives to alcohol while hitting the nightlife or ordering online. That’s something that should be studied closely and not mocked.

Why is Consumer Data Quality at an All-Time Low? 

In the digital age, data is hailed as the new currency. B2C and B2B brands rely on consumer data to drive marketing strategies, personalize experiences, and make informed business decisions. However, concern is growing over the quality of this data, as industry experts have acknowledged a decline. 

Imagine this: a frazzled and weary consumer, navigating the digital landscape daily, bombarded with surveys, pop-ups, and requests for feedback. In the pursuit of understanding consumer behavior, seeking data has become a battle, where ironically, the casualties are often the very insights brands are looking for. 

Let’s dig deeper into the reasons behind this data quality decline: 

• The Multitasking Menace: We live in a world where attention is the most coveted currency. The modern consumer is a master juggler– balancing tasks, neverending notifications, and responsibilities. Amid this chaos, the concept of undivided attention seems like a relic of the past. 

As consumers engage with surveys and questionnaires, they do so in a sea of distractions, their focus diluted by constant distractions. Participant distraction and multitasking emerge as detractions, diminishing the quality of the data collected.  

• No One Likes a Long Survey: Long surveys test the patience and endurance of even the most dedicated participants. As attention spans dwindle and patience wears even thinner, the quality of responses dwindles. Length questionnaires work against you, and the desire to complete them can overshadow the need for accuracy. 

• Design Matters: Survey design, often considered the cornerstone of effective data collection, can also be its Achilles’ heel. Poorly constructed surveys can confuse respondents. Complex language, ambiguous questions, and convoluted structures can lead to misinformation, yielding data tainted by misunderstanding and confusion. 

• The Power of Incentives: In the consumer data space, incentives are crucial. But in the quest for insights, the allure of rewards often takes precedence over the authenticity of responses. Inadequate incentives fail to capture the essence of consumer sentiment, leading to data muddled with disinterest. 

In light of these challenges, brands should consider vendors that provide well-managed custom online panels as an option for consumer research. Online panels, such as the ones created and managed by Eyes4Research, are comprised of carefully recruited and engaged participants. 

The Benefits of Online Panels for B2C and B2B Brands

Targeted Recruitment: B2C and B2B brands can recruit panelists based on specific demographics, interests, and behaviors, ensuring the data collected is relevant and representative of their target audience. 

Ongoing Engagement: By maintaining a community of engaged panelists, brands can gather insights over time, track changes in consumer preferences and behaviors, and build trust and rapport with participants. 

Data Validation: The custom online panels created by Eyes4Research enable brands to validate data through surveys, feedback mechanisms, and other studies. This validation process helps identify and rectify inaccuracies, ensuring the integrity and reliability of the data. 

Compliance Assurance: By implementing strong consent management and compliance measures, custom online panels ensure that data collection practices adhere to regulatory requirements, limiting the risk of non-compliance and potential fines. 

Agile Insights: With access to an engaged panel of respondents, brands can quickly collect feedback and activate marketing campaigns and product offerings in real-time, enhancing agility and responsiveness. 

The decline in consumer data quality poses challenges for brands seeking to leverage data-driven insights to drive growth and innovation, However, by embracing custom online panes as a strategic approach to data collection and engagement, brands can overcome these challenges and uncover the full potential of consumer data to fuel their success in the current business landscape. 

Online panels are powerful tools that provide a more affordable way for brands to collect valuable data to optimize their marketing strategies. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our online panels here.

Recruiting Methods to Attract B2B Audiences  

In the market research space, reaching B2B audiences poses unique challenges. Unlike B2C audiences, B2B decision-makers are often harder to reach due to their busy schedules and specific expertise. 

However, with the right recruiting methods and innovative approaches, attracting B2B audiences for research is possible. Here are some effective recruiting strategies tailored to unlock B2B audiences for research purposes, and how custom online panels can make all the difference in your B2B research initiatives. 

Understanding the Challenges

Before diving into the recruitment strategies, it is crucial to understand the challenges inherent in targeting B2B audiences for market research: 

• Niche Expertise: B2B audiences often comprise professionals with specialized knowledge in their respective fields, making it essential to recruit participants who can provide valuable insights. 
• Limited Availability: Busy schedules and professional commitments can make it difficult to engage with B2B respondents, requiring recruiters to be more strategic in their approach. 
• Data Privacy Concerns: B2B decision-makers are typically cautious about sharing information, necessitating using secure and trustworthy research platforms. 

So what are some effective methods when recruiting audiences for your research initiatives? Here are a few: 

Strategic Partnerships: Collaborating with industry associations trade organizations, or professional networks can facilitate access to B2B audiences. These partnerships provide credibility and help establish rapport with potential respondents. 

Targeted Outreach: Utilize targeted email campaigns, LinkedIn messages, and social media advertising to reach B2B professionals directly. Personalized communication highlighting the value proposition of participation is key to capturing their interest. 

Incentives and Rewards: Offer attractive incentives such as cash rewards, gift cards, or discounts on relevant products and services to incentivize participation. B2B respondents are more likely to engage when they perceive tangible benefits from their involvement. 

Thought Leadership Content: Create compelling thought leadership content, such as whitepapers, webinars, or industry reports, to attract B2B audiences. Positioning the research as an opportunity to contribute to industry knowledge can enhance participation rates. 

The Power of Custom Online Panels

Custom online panels are valuable for recruiting and engaging B2B audiences in market research. Online panels, such as the ones created and managed by Eyes4Research, offer several important advantages. 

Custom panels enable recruiters to target specific B2B demographics based on industry, job title, company size, and other relevant criteria. This sort of targeted approach ensures the recruitment of highly qualified respondents. 

At Eyes4Research, our B2B panel provides our clients with access to decision-makers across industries, such as Banking, Legal Services, Marketing/Advertising, Real Estate, Financial Services, and many more.

By building a dedicated panel of B2B participants, researchers can establish long-term relationships and foster ongoing engagement. Regular communication and exclusive opportunities incentivize panel members to remain active and provide consistent feedback. 

Online panels provide a controlled environment for data collection ensuring high-quality responses and adherence to data privacy regulations. Researchers can implement regulations. Researchers can also implement stringent security measures to safeguard sensitive information shared by B2B respondents. 

Recruiting B2B audiences for research requires a combination of strategic approaches, targeted outreach, and innovative solutions. Custom online panels emerge as a powerful tool for overcoming the challenges with accessing niche B2B demographics, offering unparalleled flexibility, engagement, and data quality. 

By leveraging these recruiting methods and harnessing the capabilities of custom online panels, researchers can gain valuable insights from B2B audiences, driving informed decision-making in an increasingly competitive business landscape. 

Read more about market research and the business landscape on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Exploring the Intricacies of the Dental Industry: A Research Perspective

The dental industry, often overlooked in market research, is a multifaceted landscape comprising diverse professionals, specialized services, and evolving trends. Understanding its complexities sheds light on the nuances within the field and unveils opportunities for researchers to thrive and innovate. 

Let’s take a closer look at the intricacies of the dental industry and explore how online panels of dental professionals can revolutionize research methodologies. 

The Diverse Range of Dental Professionals

The dental industry encompasses a diverse range of professionals, each contributing unique expertise to patient care and oral health. From general dentists to specialized practitioners such as orthodontists, periodontists, and oral surgeons, the field boasts a wide spectrum of skills and specializations. 

Each category of dental professional brings distinct perspectives, practices, and challenges, making it essential for researchers to comprehend the dynamics at play within each specialty. 

Specialized Services and Treatment Methods

Within the dental industry, the range of services and treatment methods is vast, catering to diverse patient needs and preferences. From routine dental check-ups and cleanings to complex restorative procedures and cosmetic enhancements, dental practices offer a wide array of services aimed at improving oral health and enhancing aesthetics. 

In addition, advancements in technology and treatment techniques continually reshape the market, driving innovation and transforming patient care. 

What Are the Challenges for Research? 

Despite its significance, the dental industry poses unique challenges for researchers. Accessing relevant data, understanding consumer behavior, and gauging market trends require tailored approaches that resonate with dental professionals and stakeholders. 

Traditional market research methods may fall short of capturing the nuanced insights and perspectives prevalent within the dental community, highlighting the need for innovative and effective solutions that will bridge the gap between researchers and industry experts. 

How Custom Online Panels Can Unlock Dental Industry Insights

Custom online panels of dental professionals as the ones created and managed by Eyes4Research, offer a powerful solution for conducting targeted research within the dental industry. By assembling panels comprising dentists, specialists, hygienists, and other stakeholders, researchers gain direct access to valuable insights, opinions, and trends that shape the industry landscape. 

These panels facilitate real-time engagement, allowing researchers to collect feedback and refine strategies with precision and efficacy. 

The Value of Customization and Collaboration

Tailoring online panels to specific research objectives and demographics enhances the relevance and accuracy of the insights collected. Collaborating with key thought leaders and influencers further enriches the research process, encouraging dialogue, and exchange of ideas within the dental community. 

Embracing customization and collaborations means that researchers can unlock new dimensions of understanding and drive meaningful impact in the dental industry. 

The dental industry represents a dynamic ecosystem characterized by diversity, innovation, and complexity. Market researchers navigating this space need to recognize the nuances present in different specialties, services, and stakeholders. 

The dental online panel created by Eyes4Research offers a transformative research approach, enabling us the ability to harness the expertise and perspectives of dental professionals effectively. 

Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences, like dental professionals ready to participate in your next research project. Learn more about our online panels here.