2024
How Weight Loss Drugs Could Change Consumer Behavior in the Fitness and Wellness Industries
The explosion of new weight loss drugs on the market represents a massive shift in the landscape of the fitness, health, and wellness industries.
Navigating Inflation: How Rising Costs Are Shaping Restaurant Dining Behaviors
Whether you are a consumer or a business owner, everyone feels the pinch of persistently higher prices– from the grocery store to the gas pump.
Understanding Gut Health and Its Impact on Consumers
In recent years, gut health has emerged as a significant focus for consumers and healthcare professionals. The intricate relationship between the gut microbiome and overall health has spurred a wave of interest in probiotics, dietary changes, and gut-friendly products.
The Hidden Costs of Food Waste in the Restaurant Industry: A Market Research Perspective
Food waste is an acute issue in the restaurant industry, with far-reaching implications for profitability, sustainability, and operational efficiency.
The Rise of Mocktails and Its Impact on Alcohol Consumption Trends
Alcohol consumption remains a big business. Beer, cider, wine, and spirit products grew over seven percent in volume across relevant global markets in 2022.
Is the Cannabis Industry Dying, or Has It Plateaued?
The cannabis industry has experienced a whirlwind of changes in recent years. From legalization movements sweeping across various parts of the U.
Online Panels Can Help You Master Creative Development
Advertising is dynamic– crafting compelling B2C and B2B brand messages and captivating creative materials is essential for brands to cut through the noise and resonate with target audiences.
2023
The Evolution of Customizable Menus at Fast Food Chains
Fast food chains have responded to the growing demand for personalization by offering consumers myriad choices. Customizable menus have become the norm, allowing customers to tailor their meals according to their dietary restrictions, taste preferences, and even cultural inclinations.
How to Crack the Code of Food Packaging Research
Understanding the nuances of food packaging is crucial. The packaging of a product is not just about aesthetics; it plays a pivotal role in influencing consumer choices, brand perception, and sustainability efforts.
The Surge of Virtual Learning Platforms is Reshaping Education
In recent years, education has undergone a remarkable transformation, driven by the rapid-fire advancements of technology.
Does Market Research Help Create Incredibly Happy Customers?
Today’s business landscape is fast-paced and ever-changing. Understanding the needs and preferences of customers is paramount for success.
The Tech Revolution in Travel Planning and Experiences
Technology has touched every aspect of our lives, and tourism is no exception. The impact of technology has been profound, ushering in a new era of convenience, personalization, and immersive experiences.
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How Personalized Content is Revolutionizing the Media Industry
In a moment dominated by technology and data, the media industry is undergoing a shift, thanks to the rise of personalized content.
Offshore Wind Power as a Major Contributor to Renewable Energy
In the search for sustainable energy sources, offshore wind power has emerged as a formidable contender, offering vast potential to revolutionize the renewable energy landscape.
What Drives Poor Data Quality in Research?
In the world of scientific exploration and progress, data quality is paramount. However, researchers often encounter challenges that compromise the integrity of their data, leading to poor research outcomes and advancements that do not reach their full potential.
Why Pollsters Often Get It Wrong
Polling has been an integral part of politics and decision-making for decades. However, it is not uncommon to witness pollsters facing criticism and being called out for inaccuracies in their predictions.
6 Reasons Subscription-Based Models Are on the Rise in Retail
In recent years, the retail landscape has undergone a significant transformation, with subscription-based models emerging as a game-changer in the industry.
5 Reasons Why Small Business Is Here to Stay
In the ever-evolving landscape of commerce, small business has proven that they are remarkably resilient and have staying power.
4 Ways Business Travel is Rapidly Evolving
Business travel has long been an essential aspect of corporate operations, enabling companies to expand their horizons and build valuable connections.
Are US Consumers More Likely to Travel to China in 2024?
As the world continues to recover from the challenges of the past few years, we are still wondering what lies ahead for international travel.
The Impact of Social Media Influencers on Audience Engagement and Brand Perception
Social media has become an almost necessary part of our lives, shaping how we interact, consume information, and make purchasing decisions.
Why all the “Hate” for LeBron James?
Saying LeBron James is one of greatest basketball players of all time is like saying Einstein was good at math. It’s a severe, and almost disrespectful understatement.
Looks Matter: Why Package Design for Food & Beverage Products is Important
Package design plays a crucial role in the success of food and beverage products. The marketplace is competitive, and having the best product on the market isn’t enough if it doesn’t attract the attention of the intended audience.
5 Gen Z Food Trends to Know
Born between 1997-2012, right after the Millenials, the Generation Z audience ranges in age from 10-25. While young, this audience represents about one-third of the U.
The Next Generation of Healthy Snacks: 3 Things to Look For
Whether it is movie night, an afternoon pick-me-up, or out of sheer boredom, Americans really love their snacks. It is estimated that the revenue generated by the snack industry in the U.
Travel Trends: How the Vacation Rental Industry is Changing
While it may have taken a while to gain its footing, the short-term rental industry has been growing rapidly, with an increasing number of travelers opting to stay in rented accommodations instead of a traditional hotel.
Digital Destiny or Digital Bust?
Among the many things that consumers will have to consider in the coming years, but is rarely thought of, is the nature of our money.
The Egg Shortage: What it Means for Consumers
Among other things, 2022 will be remembered as the year that saw food prices (and prices of other goods) spike through the roof and caused many families to tighten their budgets in a way that hasn’t been seen in decades.
2022
How to Avoid Respondent Bias in Surveys
Research practitioners have a lot on their hands when it comes to designing an effective survey instrument and ensuring quality is not affected during data collection.
4 Food Industry Consumer Trends to Watch
Grocery shopping, like many household duties on the to-do list, is something that there never seems to be time for. Also like many other aspects of modern life, consumers are looking for ever-increasing personalization and looking for ways to make the chore of grocery shopping more exciting by finding food that inspires them and gets their family to the dinner table.
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