How Health Diagnoses Change Consumer Behavior

When someone receives a serious health diagnosis, it doesn’t just change their medical outlook—it reshapes everything about how they live, shop, and engage with brands. From the moment they hear the news, consumers enter a scary moment of intense information-seeking, lifestyle adjustment, and, of course, emotional re-calibration. Understanding this evolving consumer journey is essential for brands in healthcare, wellness, food and beverage, beauty, and even technology. 

In the first few days following a diagnosis, people become proactive researchers, turning to every available resource– from their healthcare provider and Google to condition-specific social media communities and patient advocacy groups. It’s a search for answers that stretch beyond just medical facts. Consumers want to know what to eat, how to exercise safely, which products to avoid, and even how other patients in their situation manage their daily lives. This is a critical window for brands to provide credible, compassionate information that helps these consumers feel seen and supported in a particularly vulnerable moment in their lives. 

Brand loyalty is also up for grabs during this time. A serious medical diagnosis forces consumers to reevaluate their choices– from the snacks in their pantry to the skincare products on their bathroom sink. Food and beverage companies that at one time fit seamlessly into their lives may be quickly dropped if their products do not align with their new dietary needs. Beauty routines may change dramatically if a patient suddenly has to contend with medication side effects, new skin sensitivities, or changes in hair texture. During such an uncertain moment for consumers, brands that show that they understand and offer tailored solutions have a rare opportunity to become an important part of a consumer’s new normal. 

But it is also at this time when influence from peers becomes more powerful than ever. Consumers navigating a health challenge lean heavily on others who have walked the same path. Whether it’s a cancer survivor sharing the must-have moisturizer they rely on or a diabetes patient offering snack recommendations to control blood sugar, these personal endorsements often carry much more weight than traditional advertising. 

Brands looking to earn consumer trust need to ensure they understand exactly which voices matter within specific health communities– and this requires research that goes deeper than surface-level demographic data that doesn’t help reach these consumers in their time of need. 

Over time, as consumers process their diagnoses and make their plans for treatment and lifestyle changes, they seek out products, services, and content that will make life easier and acknowledge the emotional toll chronic illness has on them and their loved ones. It’s then no surprise that convenience, customization, and emotional validation become the most powerful aspects of brand loyalty. From personalized meal delivery services to wearable tech that tracks symptoms, consumers gravitate toward genuine solutions that feel as if they were designed for their specific reality, not just the average shopper. 

For brands that want to understand and effectively engage with this audience, ongoing research is crucial. One-off surveys would have a hard time capturing the full complexity of this journey, which takes many turns in the months after a diagnosis. This is where custom online panels offer a unique advantage. By building a dedicated panel of consumers who are actively managing health conditions, brands can track shifting needs, test product concepts, and even explore messaging that resonates with consumers at each stage of their medical journeys– from the shock of diagnosis to long-term management of their condition. 

Unlike other research methods, custom online panels, such as the ones designed and managed by Eyes4Research, allow brands to go beyond generic health insights and build deeper, ongoing relationships with the exact customers they want to serve. This is especially valuable for brands targeting specific populations, such as multicultural consumers, older adults, or caregivers, whose experiences with healthcare can often differ from the mainstream narrative. 

The healthcare market and the others that can intersect with it when consumers are faced with a serious health diagnosis are competitive. Brands that invest in understanding consumers during life-changing moments can build loyalty that lasts far beyond the purchase of a single product. When they recognize the power of custom research that follows consumers’ post-diagnosis journey in real time, brands have a golden opportunity to become trusted partners in their customers’ lives. 

How Weight Loss Drugs Could Change Consumer Behavior in the Fitness and Wellness Industries 

The explosion of new weight loss drugs on the market represents a massive shift in the landscape of the fitness, health, and wellness industries. These medications promise to alter not just the way consumers approach weight loss but also their broader lifestyle choices and consumption patterns. 

As brands navigate this evolving market, understanding the implications of these drugs on consumer behavior becomes crucial for brands in the fitness and wellness spaces. Market research plays a pivotal role in helping brands adapt and thrive amidst these changes. 

The Emergence of New Weight Loss Drugs

Recent advancements in medical science have introduced a new generation of weight loss drugs, such as GLP-1 receptor agonists like semaglutide (marketed as Ozempic and Wegovy). These drugs have demonstrated impressive efficacy in clinical trials, leading to significant weight loss in many patients. 

Unlike previous weight loss medications that often had severe side effects or limited effectiveness, this new class of drugs offers a more promising and sustainable solution for obesity management. 

Potential Changes in Consumer Behavior in the Fitness Industry

• Reduction in Gym Memberships and Fitness Classes: As more consumers achieve weight loss through medication, the immediate need for rigorous physical exercise might diminish. This could lead to a decline in gym memberships and attendance at fitness classes, particularly those aimed at weight loss. 

• Increased Demand for Holistic Wellness Programs: While the need for weight loss-focused exercise may decrease, there could be a growing interest in holistic wellness programs that emphasize overall health, mental well-being, and longevity. This shift could see consumers investing in yoga, meditation, and low-impact exercise classes. 

The Potential Evolution of the Health and Wellness Industry

• Greater Focus on Nutrition and Supplementation: As consumers increasingly turn to weight loss via pharmaceuticals, they may seek to maintain their health through improved nutrition and supplementation. This could drive demand for high-quality, nutrient-dense foods and health supplements designed to complement weight loss medications. 

• Enhanced Emphasis on Preventative Healthcare: Medications will make managing weight loss much easier, possibly leading to a broader shift towards preventative healthcare practices. Consumers might become more proactive in managing their health, investing in regular health screenings, and adopting healthier lifestyles to sustain weight loss. 

The Role of Market Research 

Market research is essential in helping brands understand and respond to these changes in consumer behavior in the wellness and fitness spaces. Here’s how it can be instrumental: 

Identifying Emerging Trends

Consumer Surveys and Focus Groups: Conducting surveys and focus groups can provide insights into how consumers are integrating weight loss drugs into their lives. This qualitative data helps brands understand the motivations, challenges, and lifestyle changes associated with the use of these medications. 

Segmenting the Market

Behavioral Segmentation: By analyzing consumer behavior, brands can segment their target audiences based on their use of weight loss drugs, fitness routines, and overall wellness goals. This allows for more personalized marketing strategies that resonate with different consumer groups. 

Psychographic Profiling: Understanding the attitudes, values, and lifestyle choices of consumers using weight loss drugs can help brands tailor their messaging and product offerings. Psychographic profiling provides a deeper understanding of consumer motivations, enabling brands to connect on a more meaningful level. 

Adapting Marketing Strategies

Product Development: insights from market research can guide the development of new products that align with the needs and preferences of consumers using weight loss drugs. For example, brands might create specialized nutritional supplements or wellness programs that support the goals of these consumers. 

Targeted Marketing Campaigns: Market research allows brands to design targeted marketing campaigns that address the specific concerns and aspirations of their audience. By highlighting the benefits of their products in the context of weight loss and overall health, brands can create more compelling and relevant messaging. 

Monitoring and Evaluation

Tracking Consumer Feedback: Monitoring of consumer feedback keeps brands on top of evolving trends and consumer preferences. It is real-time data that enables brands to make informed decisions and adjust their strategies to stay competitive. 

Measuring Campaign Effectiveness: Evaluating the effectiveness of marketing campaigns through KPIs allows companies to refine their approach. Understanding which messages resonate most with consumers using weight loss drugs can supercharge future marketing efforts. 

The introduction of new weight loss drugs has the potential to drastically reshape consumer behavior in the fitness, health, and wellness industries. As consumers increasingly turn to these medications to manage their weight, it will be essential for brands to adapt to the current landscape to remain relevant. 

Market research plays a crucial role in guiding brands through this transition, providing the insights needed to understand consumer behavior, segment the market, and develop effective marketing strategies. Investing in market research makes it possible for brands to navigate the complexities of this evolving market and continue to meet the needs of their consumers. 
Read more about the pharmaceutical and healthcare industries on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Navigating Inflation: How Rising Costs Are Shaping Restaurant Dining Behaviors

Whether you are a consumer or a business owner, everyone feels the pinch of persistently higher prices– from the grocery store to the gas pump. Restaurants, in particular, are grappling with skyrocketing costs for ingredients, labor, and utilities. This economic shift is reshaping how people choose to dine out (or whether to dine out), as they seek ways to enjoy a nice meal without breaking the bank. 

Changing Consumer Spending Patterns

As prices climb, consumers are becoming more strategic about their dining choices. According to a recent survey by the National Restaurant Association, 60 percent of consumers report dining out less frequently due to rising costs. Younger consumers, particularly those aged 18-34, are the most likely to cut back, with 70 percent indicating that they have cut back on going out to eat.

Are Service Fees and Surcharges the New Normal? 

To stay afloat amidst rising expenses, some restaurants, especially those in larger cities, are tacking on service fees or surcharges to customer bills. These fees help offset higher labor costs and supply chain issues without drastically hiking menu prices. 

Many diners have pushed back on these fees, as part of a rising tide against tipping culture and what some diners view as a money grab on the part of restaurants. As a result, many restaurants have started experimenting with different pricing models, to educate consumers about their operational challenges, while looking out for their staff. 

One example– Union Square Hospitality Group, led by renowned restauranteur Danny Meyer, has adopted a “hospitality included” model. The group aims to provide staff with a stable income while managing inflationary pressures by eliminating traditional tipping and raising menu prices to include service fees. A survey of diners at these restaurants found that most diners were supportive of this model, appreciating its transparency and consistency. 

Chipotle Mexican Grill has introduced a small surcharge on online orders to cover the costs of digital operations and third-party delivery services. This strategy helps manage the increased demand for delivery without passing on steep price hikes to customers. Consumer feedback on this has been mixed, with some expressing understanding of the surcharge, and others stating that it deterred them from using online ordering. 

Rethinking Tipping in an Inflationary World

The tipping culture in the U.S. is under renewed scrutiny as inflation affects both diners’ and workers’ wallets. A recent study by One Fair Wage found that 68 percent of tipped workers struggle to make ends meet, while 72 percent of consumers believe that restaurant workers should be paid a fair wage regardless of tips. 

The One Fair Wage campaign is pushing to end the subminimum wage for tipped workers, advocating for fair wages that are not dependent on customer generosity. This movement is gaining momentum, with some states and cities considering legislation to raise minimum wages for all workers. In areas where this legislation has been proposed, it has been found that most of the general public supports the initiative. 

The Power of Market Research to Understand Consumer Behavior

Understanding consumer behavior through research is essential for the restaurant industry. By activating insights about spending habits, pricing attitudes, and dining preferences, restaurants can make informed decisions to attract and retain customers. 

Research has shown that most diners value transparency in pricing and ethical labor practices. Restaurants that communicate their pricing strategies and emphasize fair wages can build stronger customer loyalty and trust. Ethically-aware consumers are more likely to support restaurants they perceive as treating their staff well. 

How Research Can Help Restaurants Adapt Menus and Marketing 

Using research, restaurants can tweak their menus and marketing strategies to align with what consumers want. Offering value menus, special promotions, or highlighting budget-friendly options can appeal to cost-conscious diners without compromising on quality. Many consumers look for deals and discounts when choosing where to dine. 

Inflation is reshaping the restaurant industry, influencing how consumers spend and how restaurants operate. By understanding and adapting to these changes, and leveraging research, restaurants can navigate these challenges, adjust their business models, and continue to thrive. 

Staying ahead of these trends not only helps maintain profitability but also ensures that restaurants meet customer expectations, better positioning themselves for long-term success. 

Read more about the restaurant industry and consumer behavior on the Eyes4Research blog. Eyes4Research also has everything restaurants need to build trust with their customers by collecting high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

Understanding Gut Health and Its Impact on Consumers

In recent years, gut health has emerged as a significant focus for consumers and healthcare professionals. The intricate relationship between the gut microbiome and overall health has spurred a wave of interest in probiotics, dietary changes, and gut-friendly products. As consumers become more health-conscious, understanding their behaviors, needs, and preferences regarding gut health is crucial for companies in the healthcare, food, and wellness industries. 

The Growing Consumer Awareness of Gut Health 

The gut microbiome, comprising trillions of bacteria and microorganisms in the digestive tract, plays a vital role in various bodily functions including digestion, immunity, and even mental health. Research has linked a balanced gut microbiome to reduced risks of chronic diseases such as obesity, diabetes, and heart disease. Conversely, an imbalanced microbiome has been associated with issues like irritable bowel syndrome (IBS), allergies, and autoimmune disorders. 

Consumers are increasingly aware of these connections, thanks to widespread media coverage and endorsements by healthcare professionals. This awareness drives a growing market for gut health-related products, including probiotics, prebiotics, and fermented foods like yogurt, kimchi, and kombucha. 

Market Trends and Consumer Behavior

• Probiotics and Supplements: The global probiotics market is projected to reach $77B by 2025, driven by consumer demand for natural and preventative healthcare solutions. Brands like Align, Culturelle, and Bio-K+ are leading the charge, offering a variety of probiotic supplements tailored to different health needs. 
• Functional Foods: Consumers are increasingly seeking foods that offer health benefits beyond basic nutrition. Products like kefir, sauerkraut, and miso are gaining in popularity for their probiotic active ingredients. Companies like Danone and PepsiCo have expanded their portfolios to include gut-friendly options, recognizing the lucrative potential of this growing market. 
• Personalized Nutrition: Advances in microbiome research are paving the way for personalized nutrition solutions. Viome and DayTwo offer personalized dietary recommendations based on individual microbiome analyses, catering to the growing demand for customized health solutions. 
• Digital Health Tools: Mobile apps and online platforms focused on gut health are also on the rise. Apps like Cara Care and mySymptoms help users track their digestive health, dietary habits, and symptoms, providing valuable insights for both consumers and healthcare providers. 

The Need for Consumer Insights

As the market for gut health products expands, companies must stay attuned to consumer needs and preferences to remain competitive. Understanding consumer behavior, motivations, and pain points can inform product development, marketing strategies, and customer engagement efforts. This is where healthcare consumer panels, such as the ones developed by Eyes4Research, come into play. 

Healthcare online panels provide a direct line to consumers, enabling brands to gain real-time insights from diverse demographic groups. These panels consist of pre-recruited individuals who participate in surveys, focus groups, and other research activities, sharing their experiences and opinions on various health-related topics. 

What Are The Benefits of Using Online Panels?

• Targeted Insights: Companies can segment their custom panels based on specific criteria such as age, gender, health conditions, and lifestyle ensuring they gain relevant insights from their target audience. 
• Speed and Efficiency: Online panels facilitate raid data collection, allowing companies to quickly adapt to market trends and consumer demands. 
• Cost-Effective Research: Compared to traditional research methods, online panels offer a more affordable way for brands to conduct extensive market research. 
• Consumer Engagement: Engaging with consumers through panels helps brands build stronger relationships and encourage brand loyalty. 

For companies looking to innovate in the gut health space, healthcare online panels offer an invaluable resource. Here are the ways that these panels can be utilized, offering companies a wealth of data that they need for an effective plan of action to reach their target audience: 

• Product Development: Collect feedback on new product ideas, packaging, and formulations to ensure they meet consumer expectations and needs. 
• Marketing Strategies: Test advertising campaigns, branding concepts, and messaging to determine what resonates most with consumers. 
• Customer Experience: Understand the consumer journey and identify pain points to enhance overall customer satisfaction and retention. 
• Regulatory Compliance: Ensure that product claims and marketing strategies align with consumer perceptions and regulatory standards. 

Gut health is a emerging area of interest that holds signifcant promise for brands in the healthcare and wellness industries. When companies leverage online panels, such as the ones developed by Eyes4Research, they can gain deep insights into consumer beahvior, drive innovation, and stay well ahead of market trends. In a competitive landscape, staying connected with the evolving needs of consumers is not just an advantage– it has become a necessity. 

Read more about the healthcare industry and market research on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights in the healthcare space. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

The Hidden Costs of Food Waste in the Restaurant Industry: A Market Research Perspective

Food waste is an acute issue in the restaurant industry, with far-reaching implications for profitability, sustainability, and operational efficiency. Addressing food waste effectively can transform a restaurant’s bottom line and environmental footprint. But how exactly does food waste affect the restaurant industry? And what role can market research play in mitigating that waste and enhancing efficiency? 

The Impact of Food Waste in the Restaurant Industry

• Economic Losses: Food waste translates quickly into financial losses. According to the USDA (United States Department of Agriculture), food waste in the United States alone accounts to approximately $161B annually. For restaurants, this means higher operational costs and reduced profit margins in a space where margins are already paper-thin at best. For example, a study by the National Restaurant Association found that the average restaurant loses about 4-10% of its purchased food before reaching the customer’s plate. This waste can come from over-preparing, spoilage, or incorrect orders. 

• Environmental Concerns: Food waste also contributes significantly to environmental degradation. The EPA  (Environmental Protection Agency) reports that food waste is the largest component of landfills, which generates methane, a potent greenhouse gas. A fine dining restaurant might discard large quantities of uneaten food, contributing to these emissions. By reducing waste, restaurants can play a pivotal role in combatting climate change. 

• Reputation and Customer Perception: Consumers are increasingly environmentally conscious, and a restaurant’s approach to food waste can deeply influence its reputation. A survey by Unilever revealed that 72% of U.S. diners care about food waste and how food waste is handled. Restaurants that actively reduce waste and promote sustainability can attract more customers and enhance their brand image. 

Two Case Studies in Food Waste Management in Restaurants 

Buffet restaurants are notorious for high levels of food waste due to the nature of their service model, and the all-too-human tendency for our eyes to be bigger than our stomachs. However, some of these types of restaurants have implemented strategies to combat food waste. For example, the buffet chain, Golden Corral, has introduced smaller serving trays and frequent restocking to reduce waste. They also donate surplus food to local charities, reducing their waste while supporting the local community. 

Fast casual chains like Chipotle have begun tracking their food waste meticulously. While videos have gone viral of the chain seeming to be giving customers a lot less, the company has been analyzing which items are most frequently discarded, and they have adjusted their purchasing and preparation processes accordingly. This data-driven approach helps in minimizing waste and optimizing inventory. 

How Can Market Research Help Restaurants Mitigate Food Waste? 

• Identify Waste Sources: Market research can help identify where and how waste occurs in a restaurant. Through detailed waste audits and customer surveys, restaurants can gain insights into common waste areas, such as portion sizes, menu items that are frequently left unfinished, and inefficiencies in the supply chain. 

• Behavioral Analysis: Understanding customer behavior is crucial. Market research can reveal patterns in dining habits, preferences, and peak times, allowing restaurants to adjust their offerings and reduce waste. For example, if research indicates that certain dishes are rarely finished, portion sizes can be adjusted. 

• Technology Implementation: Leveraging technology, informed by market research, can significantly reduce food waste. Tools like Winnow Solutions use AI to track and analyze food waste in real-time. This data helps chefs and managers make informed decisions about purchasing, menu design, and portion control. 

• Supplier Partnerships: Research can also enhance relationships with suppliers. By understanding the demand and supply dynamics, restaurants can negotiate better terms and implement just-in-time ordering systems. In this case, a farm-to-table restaurant might use research to align its orders more closely with seasonal availability, reducing spoilage. 

Running a restaurant is not without a myriad of challenges. Food waste is a multifaceted challenge that impacts financial performance, environmental sustainability, and customer relations. However, with the help of thorough market research, restaurants can implement effective strategies to mitigate waste. 

By understanding and addressing the root causes of food waste, the restaurant industry can not only improve its bottom line but also contribute positively to the environment and society overall. Consumer awareness and demand for sustainability will continue to grow, and restaurants that proactively tackle food waste will likely see enhanced customer loyalty and long-term success, something that is increasingly rare in the current landscape. 

Read more about the restaurant industry on the Eyes4Research blog. Eyes4Research also has everything restaurants need to build trust with their customers by collecting high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

The Rise of Mocktails and Its Impact on Alcohol Consumption Trends

Alcohol consumption remains a big business. Beer, cider, wine, and spirit products grew over seven percent in volume across relevant global markets in 2022. According to Statista, the revenue in the alcoholic drinks market is estimated to reach $196.6 billion this year.

However, when it comes to market research, knowing what non-alcoholic drinks are bought can be as important as alcohol drinking data – especially when it comes to consumption trends at adult venues like bars and live events. An example is Red Bull, which disrupted the alcohol and spirit industry when it arrived in the West in the late 1990s (then was accepted and even assimilated into nightlife culture).

Are you ready for mocktails, another possible disruptor that might be permanent? Market researchers should be interested, for understanding this new trend might help understand overall drinking trends in a rapidly changing world with unyielding habits from specific key demographics.

What is a Mocktail?

A mocktail is not simply ordering an orange juice or soda at a bar or rock concert. The name says it all: A non-alcoholic that “mocks” alcoholic drinks by keeping the taste, bite, and even sensory experience of an alcoholic beverage without the effects. This beverage class mimics the appearance and taste of an alcoholic cocktail. They are typically crafted by mixing fruit juices, syrups, herbs, and other non-alcoholic ingredients. 

Here are some examples of mocktails:

• Frozen Apple Margarita: Same as a traditional margarita, but swap the tequila for an extra cup of sparkling apple juice.
• Tamarind Pineapple Quencher: A fizzy drink with pineapple, mango, ginger beer, and lime juice, echoing a taste of the tropics.
• Tropical Punch Mocktail: A non-alcoholic summer party punch with juices decorated with fresh mint and pomegranate seeds.

In essence, mocktail drinkers get a healthy beverage paired with the exotic and even transcendent feel of an alcoholic beverage. They remain hydrated and energized while navigating the dance floor or madly visiting booths at an outdoor festival.

Clubs and other venues are already paying attention to the mocktail demand, with even non-alcoholic breweries seeing an explosion in revenue. Alcohol sales are healthy, but non-alcoholic sales are no slouch. This year, the revenue generated in the non-alcoholic drinks market is projected to reach $1.45 trillion in the US alone. Non-alcoholic adult beverage sales rose 33 percent this year, accounting for a mammoth $331 million. Online, the number was even higher, where non-alcoholic/low-alcohol sales spiked 315 percent! 

Sober business is booming. “Thirty percent of people who are of drinking age do not drink alcohol,” said Tracy Stuckrath, president/chief connecting officer of Thrive! Meetings and Events

But what is driving this trend? Or should we ask “who” is driving this trend?

Alcohol Drinking Habits with Younger Generations.

Health trends come and go, but the reality is that two generations are steering the popularity of mocktails and non-alcoholic drinks: Millennials and Zoomers. A 2018 Berenberg Research report found that Millennials consume less alcohol than Gen Xers and Baby Boomers.

This trend is even more acute with Zoomer (or Gen Z): 66 percent of Gen Z consumers are actively trying to drink less alcohol. Stuckrath agrees that the departure from drinking is fueled by the health fixation of Millennials and Gen Z. Still, others have suggested that the two generations also worry that embarrassing alcohol-related behavior can be exposed on the internet and social media.

Beyond entertainment venues, beer and spirit companies should pay heed and perhaps even make a TikTok about it. Zoomers comprise 40 percent of American consumers and wield an astonishing clout for buying ($143 billion). And they are increasingly backing movements like “Dry January” or “Sober Curious,” whether it’s to live healthier or not appear disheveled and babbling on a viral Snapchat post.

The hospitality industry is paying attention to Millennial and Zoomer drinking habits, ramping up their mocktail offerings. A perfect example is Marriott Properties, which has, across the board, increased its non-alcoholic offerings at several of its bars and restaurants – like offering its Blueberry Bliss, a combination of muddled blueberries, tropical juices, and coconut milk.

You Know the “P” Word Had to be Mentioned

Will this mocktail/nondrinking trend continue? Will alcoholic retailers pivot to satisfy demand as in the past, like producing their own energy drinks to compete with Red Bull or manufacturing bottled water to stay hip with the exotic water craze that continues even today?

That’s hard to tell because we’re still somewhat in the pandemic fog. Why is this important? During the lockdowns, excessive drinking rose by 21 percent. Regular drinking also increased (23 percent more) while people stayed home, and alcohol stores remained “essential businesses.” However, alcohol gradually became connected to adverse mental health. Plus, the rise in alcohol-related liver disease and other disorders was quickly blamed on drinking decisions during the latter parts of the pandemic.

Thus, it’s possible that the current mocktail/nondrinking movement could be a reaction to the pandemic. Society is “drying up” as festivals and concerts become places where viruses are an afterthought. The verdict is still out on alcohol and the pandemic, but the younger generations are going for the pause button to some extent.

In addition, drinking trends are not always linear, and disruptions can occur beyond worldwide emergencies. For example, before the pandemic, morning clubbing or morning raves were rising in popularity. These were events centering on attending a nightclub early in the morning, dancing as an exercise, drinking juice/water, and then going to work in an elevated mood.

This form of entertainment/exercise/therapy went the way of the dodo in 2020 as public venues shut down – and it has yet to make a significant comeback. The point is that there was a popular “nondrinking” alternative to social events. Nobody knows if younger generations would have fully adopted morning clubbing and extended it to the nighttime. Now mocktails are becoming a beneficial alternative to traditional alcohol drinking as more embrace healthy living after years of unhealthy seclusion.

Lastly, market researchers should keep an eye on the gradual legalization of cannabis, though definite trends are hard to grasp presently. A 2021 study of Colorado households revealed a 13 percent average monthly decrease in purchases of all alcoholic products combined, paired with a six percent decrease in wine consumption. But it’s still too early to find a clear relationship between cannabis legalization and alcohol sales across all 50 states. 

What we do know is that younger adults are seeking healthy and extraneous alternatives to alcohol while hitting the nightlife or ordering online. That’s something that should be studied closely and not mocked.

Is the Cannabis Industry Dying, or Has It Plateaued? 

The cannabis industry has experienced a whirlwind of changes in recent years. From legalization movements sweeping across various parts of the U.S. to the emergence of new products and consumption methods, the landscape of the cannabis market has been dynamic. However, amid all the hype and excitement, there’s a lingering question: Is the cannabis industry experiencing a decline, or has it simply reached a plateau? 

Understanding the Current Cannabis Landscape

The initial boom of the cannabis industry was fueled by optimism and high expectations. As legalization efforts gained traction in different parts of the world, investors poured funds into cannabis-related ventures, and consumers eagerly explored a plethora of products ranging from recreational to medicinal. This surge in interest led to exponential growth and a seemingly boundless potential for the industry. 

Are There Signs of Saturation in the Cannabis Industry? 

However, as the industry matured, certain challenges became apparent. Regulatory hurdles, oversupply issues, and fierce competition have presented significant obstacles for businesses operating in the cannabis space. 

Market saturation, especially in regions where legalization occurred early on, has led to price wars and squeezed profit margins for many companies. Moreover, shifting consumer preferences and the emergence of alternative products have added further complexity to the market dynamics. 

Plateau or Decline? 

The question of whether the cannabis industry is on a downward trajectory or has simply reached a plateau is a nuanced one. While some market segments may be experiencing a slowdown, others continue to show promise and resilience. 

For instance, the medicinal cannabis sector continues to expand as more research validates its therapeutic potential and as regulatory frameworks become more accommodating. 

What is the Role of Market Research in Understanding the Cannabis Industry? 

In navigating these uncertain waters, reliable data and insights are more crucial than ever.  This is where custom online panels, such as the ones created and managed by Eyes4Research, can make a difference. 

By leveraging the power of digital platforms, custom online panels allow businesses to collect real-time feedback from targeted demographics and key stakeholders within the cannabis industry. 

Whether it’s understanding consumer preferences, tracking market trends, or evaluating the efficacy of marketing strategies, custom online panels offer a cost-effective and efficient solution for staying ahead of the curve. 

Why Choose Online Panels? 

Custom online panels enable businesses to tailor their research initiatives to accommodate specific objectives and demographics, ensuring that the insights gained are actionable and relevant. 

With customizable survey designs and access to diverse participant pools, businesses can gain deeper insights into consumer behaviors, preferences, and attitudes toward cannabis products. In addition, the scalability of online panels allows for seamless expansion into new markets and the ability to track evolving trends over time. 

The future of the cannabis industry remains uncertain, but one thing is clear: staying informed and adaptive is the key to success in this rapidly evolving market. By leveraging online panels, businesses can gain the insights needed to navigate challenges, identify opportunities, and stay ahead of the competition. 

Whether the industry is experiencing a decline or a plateau, those who invest in understanding their target audience and market dynamics will be well-positioned to thrive in the ever-changing world of cannabis. 

Read more about cannabis consumers and cannabis products on the Eyes4Research blog. Eyes4Research also has everything you need to collect high-quality insights from cannabis users. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our cannabis user panel and our other specialty panels here.

Online Panels Can Help You Master Creative Development

Advertising is dynamic– crafting compelling B2C and B2B brand messages and captivating creative materials is essential for brands to cut through the noise and resonate with target audiences. Let’s dive into the valuable role of online panels in refining advertising messages and shaping your creative development. 

Understanding Message Testing and Creative Development

Message testing evaluates the effectiveness of advertising messages to ensure they resonate with the intended audience. Meanwhile, creative development involves refining visuals, sounds, and narratives to create engaging and memorable ads. 

Leveraging Online Panels for Message Testing

Custom online panels, such as the ones created and managed for our clients by Eyes4Research, offer a diverse pool of participants, allowing brands to select specific demographics, interests, and behaviors for targeted feedback. Through well-designed surveys, brands can gain valuable insights from panelists about their perceptions of advertising messages and creative elements. 

Collecting Feedback and Insights

Panelists provide feedback on message clarity, relevance, and memorability, helping brands better understand which messages resonate most effectively. Additionally, evaluating creative elements such as imagery, music, and branding aids in refining the visual and auditory components of ads. 

Iterative testing and Optimization

Using iterative testing allows B2C and B2B brands to refine advertising messages and creative elements based on panel feedback. By analyzing data and making adjustments, brands can optimize their campaigns for maximum impact and resonance with the target audience. 

Applying Insights to Advertising Campaigns

Insights gleaned from message testing and creative development inform strategic decisions in advertising campaigns. From media planning to content creation, understanding audience preferences and perceptions enhances the effectiveness of marketing efforts. 

Eyes4Research creates and manages custom online panels that offer our clients the opportunity to tailor their research to specific audience segments ensuring targeted actionable insights. By partnering Eyes4Research, B2C and B2B brands gain access to a robust panel of engaged participants, facilitating efficient and effective message testing and creative development. 

Harnessing the power of online panels for message testing and creative development is key to crafting impactful advertising campaigns. By leveraging insights from panelists, B2C and B2B brands can refine their messaging, captivate audiences, and drive success in the competitive landscape of advertising. Partner with Eyes4Research to unlock the full potential of custom online panels for your team’s marketing strategies. 

Online panels are powerful tools that provide a more affordable way for companies to gather valuable data to determine the value of their brand’s product or service. Eyes4Research has everything your company needs to collect high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our online panels here.

The Evolution of Customizable Menus at Fast Food Chains

Fast food chains have responded to the growing demand for personalization by offering consumers myriad choices. Customizable menus have become the norm, allowing customers to tailor their meals according to their dietary restrictions, taste preferences, and even cultural inclinations. 

Seamless Customization Through Technology 

The integration of technology has played a pivotal role in this evolution. Mobile apps and online platforms empower customers to build their meals virtually, selecting ingredients, portion sizes, and cooking methods. This seamless integration of tech and food services has elevated the consumer experience. 

Impact on Customer Loyalty

Customizable menus not only satisfy immediate cravings but also help create a sense of loyalty among consumers. When individuals can have their meals just the way they like, they are more likely to return, creating a steady stream of recurring customers. 

How Custom Online Panels Unveil Consumer Insights

To maintain a competitive edge, fast food chains need to understand consumer preferences intimately. This is where custom online panels come into play. These panels, such as the ones created and managed by Eyes4Research, offer a direct line to understanding consumer behavior, preferences, and emerging trends. Through custom online panels, fast food chains can collect real-time data on consumer choices, preferences for ingredients, willingness to pay for customization, and even explore untapped markets. This data empowers fast food chains to fine-tune their offerings and marketing strategies. 

Crafting Future Strategies

Armed with insights from custom online panels, fast food chains can craft targeted marketing campaigns, introduce new menu items, and refine operational strategies. This proactive approach ensures they stay ahead in the ever-evolving landscape of consumer preferences. 

The evolution of customizable menus in fast food chains is a testament to the industry’s commitment to meeting consumer demands. The intersection of technology and the emphasis on personalization have reshaped the fast food dining experience. As the chains continue to adapt, custom online panels are a powerful tool, providing invaluable insights into consumer behavior. 

Understanding and catering to individual preferences will remain a cornerstone of success in the fast food industry. The relationship between customization and consumer insights via online panels paves the way for a more engaging, consumer-centric future for fast food. 

Read more about the food and beverage industry on the Eyes4Research blog. Eyes4Research also has everything brands need to build trust with their audience by collecting high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.

How to Crack the Code of Food Packaging Research

Understanding the nuances of food packaging is crucial. The packaging of a product is not just about aesthetics; it plays a pivotal role in influencing consumer choices, brand perception, and sustainability efforts. To uncover invaluable insights in this domain, custom online panels have emerged as a game-changer. Here is what you should know about food packaging research and how custom online panels can revolutionize your approach. 

Packaging Impacts Consumer Behavior

Food packaging isn’t just a protective shell for the product; it’s a powerful marketing tool. It can influence consumer behavior by conveying information, setting expectations, and even triggering emotions. 

A well–designed package can make a product stand out on the shelf, enticing customers to choose it over competitors. Custom online panels, such as those created and managed by Eyes4Resarch, provide a direct line to your target audience, allowing you to gauge their reactions to different packaging designs and elements. 

Sustainability is Key

The world is more environmentally aware, and sustainability is front of mind for many consumers. Consumers are increasingly drawn to products with eco-friendly packaging. Researching sustainable packaging options can be a complex task, but custom online panels allow you to understand consumer preferences and perceptions regarding sustainability, helping you align your packaging strategy with market demands. 

Real-time Feedback

One of the significant advantages of custom online panels is the ability to gain real-time feedback. The market changes quickly, and this feedback is invaluable. With traditional research methods, the feedback loop can be slow and cumbersome. Custom online panels enable you to adapt quickly, making necessary adjustments to your packaging strategy in response to immediate feedback. 

Custom online panels are the answer to unlocking the full potential of food packaging research. They offer a cost-effective and efficient way to understand consumer preferences, test different packaging designs, and stay ahead in the competitive food industry. 

Partnering with an experienced panel provider such as Eyes4Research, can streamline the process, ensuring that you get the most out of your research efforts. These panels are customized to match your target demographic, offering you a direct line to your audience. Additionally, panels are easily scalable, making them suitable for both small enterprises as well as large corporations. 

In the food industry, packaging can make or break a product’s success. Custom online panels are the key to gaining a competitive edge. Embracing this powerful tool allows food and beverage companies to stay ahead in the evolving market, adapt quickly to consumer demand, and make informed decisions about packaging strategy. 
Read more about branding and consumer packaged goods on the Eyes4Research blog. Eyes4Research also has everything brands need to build trust with their audience by collecting high-quality insights from consumers. Our panels are comprised of B2B, B2C, and specialty audiences ready to participate in your next research project. Learn more about our specialty panels here.